03 Interview Director Kim Tae-shik’ at Korea Tourism Organization

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Contents

03 Interview - Director Kim Tae-shik’ at Korea Tourism Organization

04 Feature of the Month - Gwanghwamun Square

07 Food and Style – Sotdae Shabu shabu

08 Inside Our Neighborhood – Pyeongchang-dong

10 Recommended Tour Courses by Themes – Date Course

12 Tourist Attractions of Our Sister City – Jeongeup-si

14 Together with Foreign Tourists – Gwangjang Market

16 Accommodation Information – Goodstay

17 Specialty and locality – Daehan Medical Center

18 Tourism News – Tourism-related News

19 Cultural Event of the Month –Events from December through February
Cover Story

Cozy Winter Color Created By White Snow

Snow falls always make children’s heart throb with joy,

May the gentle snow falls brings lots of good news.

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‘Director Kim Tae-shik’ at Korea Tourism Organization | Interview |

‘Director Kim Tae-shik’ of Tourism Environment Enhancement Department at KTO

“All public officials should handle their duties from tourism-friendly perspectives”

How would you do if you followed a road sign for a tourist attraction, and end up being in the wrong place? If you find accommodation places dirty and expensive, along with terrible foods and heavy traffic, do you like to revisit the country? Most of you will say “NO.” As seen in this case, the tourism environment including accommodation, food, information, and traffic serves as the criteria for visiting a country. Most advanced countries in tourism sector have well-established tourism environment. Then, who is responsible for improving Korea’s tourism environment? Our reporter met with Director Kim Tae-shik’ of Tourism Environment Enhancement Department at Korea Tourism Organization.
Written & photographed by Reporter Jeong Yun-ju at Sangmyung University
Q. Briefly introduce yourself, please.

A. I have worked for this organization over three decades since 1979. I have been pursuing a variety of projects while working in the tourism field, including “Visit Korea Year 2001” initiative. After serving as the president of the overseas branches including in Toronto and LA for nine years, I was appointed as the Director of Tourism Environment Enhancement Department at the end of last year.

Q. What do you do?

A. In short, I work to improve Korean tourism environment such as accommodation, foods, information, traffic and amenities. To take some examples, our department had monitored 124 attractions in 50 tour courses nationwide between last year and this summer in an effort to improve the overall tourism industry, and has been conducting ‘Goodstay’ project which is designed to provide certification to exemplary accommodation facilities. This program has received warm responses from tourists and such facilities are emerging as hot items in the accommodation industry. Moreover, we have also developed one-day Hanok Experience program, operated in four different languages, in collaboration with traditional Korean-style houses across the nation. Besides, we have published a booklet introducing representative cuisines in each local area and promoted to improve street signs.

Q. What Korea needs to improve, compared to other advanced countries in tourism?

A. I don’t think Korea’s tourism infrastructure is far behind other countries. However, we need to improve public awareness and perception as an advanced tourism industry. For example, Koreans tend to show greater hospitality to Western tourists than to their Asian neighbors. We should make continued efforts to remove the discrimination. Although we need to develop better tourism systems as well as products, the most fundamental thing for us is to create sound civility.

Q. Do you have any advices for the tourism policy of Jongno district?

A. Jongno is home to a host of palaces and cultural assets, with a well-established tourism infrastructure. I have heard that the ward office established its Culture and Tourism Bureau to advance its tourism field. Tourism, however, is not something to be done with the tourism bureau alone. It should be closely related to non-tourism sectors including engineering, cleaning, and urban planning. The government officials in these sectors should handle their duties with tourism-friendly mindset. In addition, the district should develop cultural items that show its distinctive features. If Jongno district can find its own cultural elements that can combine tradition and modern living, differentiated from its neighborhoods, tourists and profits will naturally follow.

Q. Finally, what do you think tourism is?

A. I’d like to say “Everything beyond our ordinary living is tourism.” Not just making a departure from our living to visit a new place, but also having new experience little away from hustle and bustle of our life constitute tourism. A country where tourists like to visit is a good country to live in.

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| Feature of the Month | Gwanghwamun Square

Gwanghwamun Square where past meets with present and future

Written & photographed by Reporter Lee Seong-jun at Sungkyunkwan University

* An air view of Gwanghwamun Square Ice Skating Link
Recovery as a human-centered space

Take the subway line 5 and get off at Gwanghwamun station. An exit full of vitality and vigor is directly connected to Gwanghwamun Square that was opened in August 1. The reporter visited the plaza where giant statues of Haechi, a lion-like creature that appears in Korean myths, stand in front of the square.

It is not an exaggeration to say that Gwanghwamun Square was transformed into a human-centered space. Gwanghwamun, once the center of the capital city of the Joseon Dynasty, had government offices on both sides of the road, called “Yukjo Geori.” The street of six ministries was a bustling place crowded with people. However, in the wake of rapid industrialization and modernization the street was turned into a place crammed with modern buildings and heavy traffic. In an effort to restore the historicity of Yukjo Street and offer a culture-filled space with a panoramic view of Gyeongbokgung and Bugaksan, the Seoul city government had launched a massive construction on May 27, 2008 and reopened the place to the public in August 1, 2009. The new Gwanghwamun Square is now restored as the people-centric place featuring a variety of amenities and interesting exhibits. In addition, the artificial pond and foundations installed in front of the statue of Admiral Yi Sun-shin attract the eyes of people passing by and office workers in the surrounding area. Sejong-ro is no longer the place representing the busy modern Seoul, but reborn as a place for citizens.
A landmark place representing Korea

There is a statue that catches the eyes the moment you enter the square. It is the statue of King Sejong which made its debut at the square on October 9, which is Hangeul Day. He was the inventor of the Korean alphabet, Hangeul, and is perhaps the most respected king in Korean history. Citizens and tourists gathered around the statue were busy taking photos at the backdrop of the statue.

On the eastern and western edges of the square, there are "Waterways of History." Key historical events that have happened since 1392, when the Joseon Dynasty was established, are engraved on the stone floor of the waterway on the eastern edge of the square. Walking along the waterway offers insightful look into the joy, delight, sorrow and anguish of the Korean history. The floor of the waterway on the western edge is left empty so it can be updated in the future. Hoping that the empty space will be filled with a wealth of delightful memories in the future, the reporter moved on to a next destination.

A space filled with fascinating moments

The Story of King Sejong exhibition hall is located in the underground beneath the statute of the great King. Here, King Sejong’s great achievements, the process of the invention of Hangeul and a variety of artifacts using the Korean alphabet are displayed. There were long lines of foreign tourist in the exhibition hall since it offers various foreign language services and well organized tour courses. Visitors are amazed by the beauty of Hangeul and fascinating artworks created by the Korean alphabet. Tourists can also view the past, present, and future of Seoul through the display of an old map of Seoul and the birthplace of King Sejong in the Joseon Dynasty.
Across the street from Gwanghwamun Square toward KT building is located “Green Growth Experience Center EGG Hall.” The EGG Hall is designed to raise the public awareness on the necessity of Green Growth and the current status in Korea, and offer opportunities for everyone to experience and understand Green Growth in their daily lives. The hall features fans powered by bicycle generators, an electric car, a hydrogen fuel cell vehicle, along with the display of a model of a future village utilizing alternative energy sources.
You might be surprised to know that you can see great performances for the unbelievably low price of 1,000 won. At the KT Art Hall, you can see music performances and visit art gallery for this low price. All of the proceeds from these events are donated to a charity, so the value of the concerts is in fact a lot more than the 1,000won ticket price.
After visiting several places, the reporter’s stomach was growling. There were a wide variety of restaurants in this area, which is located in Seoul’s central district, nearby Jonggak, Gwanghwamun and Gyeongbokgung subway stations. Among the multitudes of restaurants displaying dazzling signs, a Korean traditional restaurant was attracting lots of tourists and citizens alike. The restaurant, located in front of the exit 8 at Gwanghwamun station, is specialized in Bindaetteok, a Korean-style pancake. Inside the hall, several foreigners were enjoying the delicious traditional Korean food, struggling with using chopsticks.
A great place to relish the winter

Like other attractions, Gwanghwamun Square changes into a new cloth when a new season comes. Open for its first season, Gwanghwamun square is transforming into an ice skating rink, open from December 11 to February 15. With a capacity to have about 700 skaters floating on the rink, the skating arena will be opened to the citizens and tourists so they can have relaxing and memorable experience with their friends and family. Moreover, a photo transmitting system will be installed around the arena to allow people to send their photos taken while skating. The Seoul city government also plans to establish a resting place for worried parents over their children’s safety. Since the place will be located on the upper level, parents can look out at the ice staking rink surface.

In addition, Seoul city will hold a one-month winter festival featuring large-scale decorative lights. Under the main theme of "Miracle Seoul: Seoul designed with lights," the second Hi Seoul Winter Light Festival will be held in the middle of December, following last year. During this year’s festival, citizens can participate in an event that will be broadcasted live on media. Moreover, lights will be set up and a variety of illumination artworks will be displayed around the square to present festive light performances.

Gwanghwamun Square has a wide variety of activities, exhibitions, performances and cuisines restaurants in its surrounding areas. It will be a great idea to spend this weekend, or take a trip during the winter, to the human-centered square, away from the hustle and bustle of mundane life.

Gyeongbokgung Station

Gwanghwamun

Gwanghwamun Samgeori

Central Underground Passage

Gwanghawmun Open Plaza for Citizens

Gwanghawmun Square

U.S. Embassy in Seoul

Sejong Center for the Performing Arts

KT

Gwanghwamun Station

Sejongno Sageori
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Sotdae Shabu shabu | Food and Style |

‘Sotdae’, A place with generosity and delicious meals

Written & photographed by Reporter Lee Eun-ji at Sungkyunkwan University

Sotdae Shabu Shabu with generosity and delicious meals

Without a doubt, there is nothing like a good hot bowl of soup to warm you from a sudden cold snap. Along with this, if you can have a variety of nutrition, it would be like adding luster to what is already beautiful. There is a famous restaurant specializing in Shabu Shabu will satisfy your taste.

Shabu Shabu with quality ingredients and deep flavor

The fame of the Sotdae Shabu Shabu lies in its broth recipe. Its broth made of dried pollack gives light but sweet flavors. Although the pollack ingredient is more expensive than anchovy and kelp, the owner of the restaurant sticks to his cooking principles stressing decent flavors with quality ingredients. The soy sauce with the sweet smell of katsuobush marries well with the ingredients, making a delicious and light meal.

Then, what is the secret to enjoy the Sotdae Shabu Shabu in a perfect way? The owner Heo Dong-hyeok said it is better to dip and serve the ingredients in a small portion, instead of putting them in a pot at once. Even those who have never had Shabu Shabu will enjoy the meal thanks to the professional and friendly serving staffs.
Sotdae means “Raise Vitality”

Once located in a back alley in Daehak-ro, Sotdae moved to a new, spacious location. Although its original cozy traditional Korean atmosphere is reduced, its comfortable and modern decoration and design attracts long lines of people. The name of the restaurant, which means raise vitality, reflects the wishes of the owner Heo who wants everyone visiting the eatery to feel plentiful and abundant. The restaurant is located in Hyehwa-dong, and its delicious Shabu Shabu and Kalguksu are worthy of the wait.

Sotdae Shabu Shabu : 1-48 Dongsung-dong, Jongno-gu, Seoul ☎ 02-741-1357

Business Hours : 10 A.M. ~ 10 P.M.

Art Design Center – Sotdae – Dongsung Building – Marronier-gil 2 – Daehakno Sageori – Sonamu-gil

Fresco at Daehakno Branch– Dandelion Territory – Sonamu-gil 4 – Marronier-gil.

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| Inside Our Neighborhood | Pyeongchang-dong

Pyeongchang-dong, a place with something special.

Written and photographed by Reporter Gang Hye-won at Sangmyeong University

Pyeongchang-dong, street of galleries

At the threshold of deepening arts

Many Seoulites still consider Pyeongchang-dong as a wealthy neighborhood. The area lined with up-scale houses has put on a new face as an art district. Pyeongchang-dong art district is emerging as a new mecca of the Korean art community.
Walk up a hilly road leading to Bugak Tunnel, and the entrance to Gana Art Center comes into sight. Designed by world-renowned architect Jean-Michel Wilmotte, the gallery reflects the essence of the modern Western design that considers the harmony between function and aesthetics. The interior has been built optimally for displaying art exhibits. Some say that the settlement of Gana Art Center initiated the creation of the culture and art district.
A little up from Gana Art Center stands Kim Chong Yung Museum, which was established in 2002, to commemorate the 20^th anniversary of the great sculpture’s death. Entrance of the museum stands a beautiful pine tree. Visitors can easily feel a distinct atmosphere because of the calmness, harmony and artistic vibes, something which is missing from hectic city life.
But, this is nothing but a beginning. Total Museum of Contemporary Art, which is decorated as if the museum itself is an artwork, offers another must-see sight. Its wooden floor, exposed concrete, old garden and various objets render the space as an enticing artwork itself. After walking along the road, you will encounter other art galleries such as Growrich Art Gallery, Gallery Sejul, and Gallery KIMI. At the end of the road stands Young-In Literary Museum. The literary museum is run by former Culture Minister Lee Eo-ryeong and literary critic Gang In-suk, and exhibits manuscripts, portraits and paintings of Korea's literary giants which were collected by Lee for 13 years. Located at the foot of the Mt. Bukhansan, the galleries create a pleasant atmosphere in harmony with the tranquil and beautiful landscape.
The place brimmed with flavors and tastes

After going around the galleries, the only thought in your head is a steaming bowl of rice. When you visit restaurant Gangchon Ssambap, located across the street from Gana Art Center, you will be pleased to see all kinds of fresh green vegetables.

Gangchon Ssambap is set with 9 side dishes, vegetables, meats, beanpaste soup and Yeongyang Dolsotbap. If you look at the table, you can feel the simplicity of your home which is set by vegetables and all kinds of seasoned herbs gathered directly by your mother. Also, thick beanpaste soup is in harmony with seasoned herbs and meats in Ssam together with deep taste unlike other restaurants flavor with seasonings. The best menu of them is Yeongyang Dolsotbap that a ginkgo nut, a bean and a sweat potato put on boiled rice. In addition to it, you can enjoy Nurungjitang pouring hot water in it. I think that the simple & rich table of Gangchon Ssambap with fresh vegetables and herbs causing me think of my home is the reason titled ‘Tasting Restaurant of Phyeongchang-Dong’.
If I had been satisfied with my hunger, I bring a cozy place to my mind. One fascination of Pyeongchang-dong is an elegant and graceful residential area unlike other towns with high-rise apartments which are sprang up. If you come a cup of fragrant tea to your mind looking down such beautiful houses and town, what do you think of enjoying a café ‘Motte’ next to Gana Art Center?
Its handmade cheese cakes, fragrant coffee and comfortable and cozy atmosphere usher passers into the inside. Its peaceful music sound as well as good aroma of coffee reaches comfortably my ears as if it makes us keep composure of mind in a busy life and also, the atmosphere seems to comfort our tired mind.
Pyeongchang-dong, the historical traces living there…

If you are walking along with Bukhansan (Mt.) in Pyeongchang-dong for a walk after satisfying with your hunger, you can meet with a shrine ‘Bohyeongsansingak’. It was named because it is a shrine for the god of a mountain at Bohyeonbong (Peak) which is a mountain ridge spreading to Pyeongchang-dong and is simpler than I expected. It sizes one front room together with a gambrel roof and ancient residents had prayed their peace and stability by holding a religious service there. Pyengchang-dong has several historical traces as well as such Bohyeonsansingak. In the front of Pyeongchang Hall for the Elderly, you can see ‘Former Site of Byeolgigun Army Training Camp’ where a new-style army ‘Byeolgigun’ which was established in the 18th year of an emperor ‘Gojong’ at the end of Joseon Dynasty had trained and the place indicating ‘Site of Pyeongchang’ where was a warehouse for provisions of Chongyungcheong for the purpose of defending the Northern Seoul at the latter period of Joseon. Also, ‘Site of Jojiseo’ which had made Korean paper in ancient times is locating around Segeomsjeong connected from Pyeongchang-dong to Sinyeong-dong. Even so, these traces take an interest in seeking them because they are hidden as if they seem to find out historical picture puzzles.

Pyeongchang-dong is a place hiding specialty in its composure. If you want to find out special things, let’s go to Pyeongchang-dong. Right now…
Place of Full Taste and Aroma

Panorama of Pyeongchang-dong

Youngin Literary Museum – Novelist Park Jonghwa’s House – Pyengchang-dong Community Service Center – Sinyeong-dong Samgeori – Segeomjung Elementary School

Kim Jong Yung Sculpture Museum – Gana Art Center – Motte – Gangchong Ssambap – Yewon High School – Hongjimum Tunnel

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| Recommended Tour Courses by Themes | Select Tour Courses through a Personality Quiz

Making Memories with My Style

Personality Quiz / Date Courses

심리테스트 FLOW / 데이트 코스

I want to fall in star-crossed love like Romeo & Juliet.

I want to enjoy romantic atmosphere with a lover.

I still don’t know well a lot of things about my lover.

I am used to go to a movie for a date.

Sometimes, I want to stay at an open place.

I dream a dramatic love.

I have met with a lover over 1 year.

I want to have a time between I and my lover at a silent place.

I prefer to have a date nighttime rather than the daytime.

I put emphasis on a mood and feeling.

I like taking a picture.

Now, I am bored to have a routine date.

Type A / Active Style

The relation between you and your lover is young that the meeting is short. If you are unfamiliar because you have no words to talk with, what do you think you go to a movie together? If you lead to talk with the theme of the movie that you have seen together with a cup of coffee after moving, your relation may be developed much conveniently.

B Type / Romantic Style

If you have a lover, you seem to be all in one lover as much as that you reduce to meet with friends. Such you have a qualification to become a real Romanist. Have you thought these things? If you always go to a move, have a cup of coffee, your lover may be bored to have a same date schedule every time. Today, have a special date as unusual. You can find out new things of your lover.

C Type / Passionate Style

You are not conscious of the surrounding eyes around you in expression of love. You don’t hesitate and are positive to take any action. But be careful that you can keep good relation by satisfying with your weak points each other, and also you may have a dispute with your lover due to a little thing. If you are bored to have a routine date, what do you think of making your own memory appreciating the gorgeous night views of Jongno?

Date Course for Type A / Active Style

Jongno 3(sam) ga – Walking for 5 minutes – Cheonggyecheon – Walking for 15 minutes – Jongno 2(i) ga – Walking for 10 minutes – Insa-dong – Walking for 10 minutes – Samcheong-dong

: The first Korean Movie Theater! Danseongsa

It was established in 1907 and started the commencement of Korean movie by screening the first Korean-made movie ‘Fight for Justice (Uilijeog guto)(1919)’, Chunsa ‘Na Yun Kyoo’’s racial movie ‘Arirang (1926)’ and then the first talking film ‘The Story of Chun-hyang (Chunhyangjeon) (1935)’. In February of 2005, Danseongsa transformed as a multiplex equipped with a high-tech system, the best service, 7 screen halls and safety facilities leaving its historical symbolic power. And it was reborn on a large scale of total 10 screen halls and about 1800 seats by opening additionally 3 screen halls in September of the following year. It has great meaning in the point of being reborn as a space to feel Korean movie history.

∙Enquiry 82-2-1544-0070 ∙ Website www.cinus.co.kr
: Cheonggyecheon

It was used for classifying geographically a capital city after being set up Seoul as a capital of Joseon Dynasty in 1394 and also, it was used as a symbolic boundary classifying politically, socially and culturally a city. It became started being restored due to the problems of a traffic jam, environmental damage and so on after completing Cheonggyecheon expressway in 1971, and Cheonggyecheon which has been buried by a lump of gray concrete for about half a century was revived as a river with a blue stream under sunshine in 2005.

Date Course for Type B / Romantic Style

Changuimun – Walking for 5 minutes – Whanki Museum – Walking for 5 minutes – Neunggeumnamu-gil in Buam-dong – Walking for 5 minutes – Location of a drama “The first shop of Coffee Prince” – Walking for 10 minutes – Valley Baeksasil – Walking for 10 minutes – Segeomjeong – Walking for 10 minutes – Hongjimun

：What is Whanki Museum?

It was established in 1992 by Whanki Foundation which was established the following year after the death of an artist Suhwa Kim Whan-ki and it has operating various and active special exhibition, events and educational programs as well as exhibition of his works.

Operating Hour 10:00~18:00 ∙Closing Date Every Monday ∙Admission Fee Flexible

∙Subsidiary Facilities Café, Art Shop and Parking Lot ∙Enquiry 02-391-7701/2 ∙Website whankimuseum.org

：Location of a Drama “The first shop of Coffee Prince” (Choi Han-Seong’s House)

If you are walking down Neunggeumnamu-gil of Buam-dong, you can meet with the location of a drama ‘The first shop of Coffee Prince’ (café ‘Sanmotoonge’) located on a hill showing the foot of Bugaksan (Mt.). ‘Sanmotoonge’ which is famous for Choi Han-Seong’s House in the drama has been operated as a café and a gallery, and you can appreciate collections of the curator of Mokin Museum who is the operator of this café – stone sculptures, wooden sculptures and antique furniture at a garden in front of a gate. You can enjoy free of charge an exhibition at a gallery ‘Sanmotoonge’ (Gallery Mokin) in the basement floor of the shop.

Date Course for Type C / Passionate Style

Daehak-ro – Walking for 15 minutes – Naksan Park – Seoul Seonggwak (Fortress Wall) – Walking for 20 minutes – Heunginjimun (The East Gate of Seoul) – 20 minutes by a bus, 10 minutes by a subway – Jonggak Night Club

：Daehak-ro

It is the general cultural center located several genres of cultural places such as about 50 small theaters, culture centers, Marronnier Park, etc. Daehak-ro was formed around Marronnier Park which was the site of the College of Liberal Arts & Sciences of the former Seoul National University and its current views have been formed since drama theaters moved here in 1980’s due to an expensive rental fee of theaters around Gwanghwamun. It is equipped with several universities of the college of medicine of Seoul National University, Sungkyunkwan University, Korea National Open University, and International Design School for Advanced Studies of Hongik University, etc., all kinds of artistic associations such as a cultural center; Yechong Hall and etc., exhibition halls and galleries and many exotic restaurants and cafes are located there.

：Naksan Park is…

Naksan (Mt.) is one of internal mountains (Namsan, Inwangsan, Bugaksan, Naksan) consisting of the shape of Seoul and is the left mountain of Bugaksan (Mt.) which is the main mountain of Seoul in accordance with the theory of divination based on topography. It was formed for the purpose of offering fresh scenery of a park to Seoul citizen through the restoration of natural & cultural environment of Naksan(Mt.) and the place of historical and cultural education through natural investigation.

∙Opening Hour 24 hours ∙Naksan Exhibition Hall 09:00~18:00(Winter Season 09:00~17:00)

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| Tourist Attractions of Our Sister City | Jeongeup-si in Jeollabuk-do

‘Jeongeup-si in Jeollabuk-do’ growing as a tourism city for four seasons’

Jeongeup-si which has spread active exchange with Jongno-gu since establishment of sisterhood relationship in May of 1999 is a proud cultural and historical region honoring the chastity of an ancient song ‘Jeongeupsa’ and succeeding the spirit of the Donghak Peasants Revolution which had resisted against injustice in the beautiful nature of Naejangsan (Mt.) which is very famous for autumn leaves. Let’s visit Jeongeup-si which has developed as a tourism city for staying for 4 seasons through Naejangsan Resort Project and Naejangsan Tourism Theme Park Project~!
Tourist Attractions of Jeongeup「9 Famous Spots of Jeongeup」

One of Korean 8 famous spots, Naejangsan(Mt.) of Beautiful Autumn Leaves

It was named because there are infinite things hidden in a mountain and has unique natural scenery that 9 peaks such as Kkachibong, Yeonjibong, Manghaebong, Bulchulbong, Seoraebong, Woelyoungbong, and etc. centering around a main peak ‘Sinseonbong’ are hang down like a horse’s hoof.
Beautiful lake ‘Okjeongho’ blooming flowers for 4 seasons

Okjeong-ri(玉井里) is located near a Seomjingang dam. The name of ‘Okjeongho’ was titled because a Buddhist priest predicted that ‘here will become a clean lake soon – that is, ‘Okjeong(玉井)’ in the middle of the Joseon Dynasty.

Donghak Peasant Revolution Memorial Hall of a nationwide peasant movement by the public awareness

Here is the first victorious place where tens of thousands of nameless Donghak Peasants Army including Bong-Joon Jeon, Gae-Nam Kim, Hwa-Joon Son and etc. won the great victory against the government forces dispatched by Jeonju Government Office under the flag of anti-corruption, anti-feudalism and anti-foreign influence in 1894.

Jeongeupsa Park commemorating the unique song of the Baekje Dynasty ‘Jeongeupsa’ written in Hangeul (Korean)

A park of 33,000㎡ was formed on the east foot of Ayangsan (Mt.) located at Sigi-dong of Jeongeup-si in 1985 and a stone sculpture ‘Mangbusang(望夫像)’ was set up there in December of 1986. A black stone was mounted in front side of Mangbusang and the whole sentences of Jeongeupsa were carved on the stone in a vertical line.

A stream ‘Jeongeupcheon’ including Jungnim Waterfall Park

A walking path and cherry flowers roads are beautifully spread among Jungnim Waterfall Park equipped with all kinds of convenient facilities and landscape facilities such as a pavilion ‘Saemgoljeong’, an artificial waterfall in the height of 17m, a gate ‘Mangsangmoon’, a waterwheel, Youth Performance Stage, etc., Youth Swimming Pool and Jeongeupcheon.

Kim Dong-Su’s House with 99 rooms, the house of the high class in the Joseon Dynsty

This antique house was built by Kim Myeong-Gwan who was the 6^th grandfather (ancestor) of Kim Dong-Su in the 8^th year of king ‘Jeongjo’ (1784) in the Joseon Dynasty. It was built on the landform (背山臨水) called a propitious site under the theory of divination based on topography because the upper stream of a river ‘Dongjingang’ flows to the southwest in the front side of the house and Changhasan(Mt.) surrounds it in the back side.

Jeonbongjoon Park commemorating the 100^th anniversary of Donghak Peasants Revolution

The 100^th anniversary monument tower of Donghak Peasants Revolution was built for commemorating its 100^th anniversary and consists of a main tower(主塔) and a subsidiary tower(副塔). The main tower was made by Geochang stones and its height is 1,894cm in order to cherish the year 1894 when Donghak Peasants Revolution started and the bottom parts sizes 3m each.

Baek Jeong-Gi Memorial Hall, One of 3 patriots of Korean Independent History

This memorial hall has built in order to make there a hold place since 1996 - the 62th years after his death and opened in June 5^th of 2004 to commemorate the 17^th anniversary.

A shrine ‘Choongryeolsa’ enshrining the soul of Admiral Yi Sunshin

It is a shrine enshrining the soul of Admiral Choongmoogong Yi Sunshin and started building on August in 1979. But the building construction was stopped by the Korean War and then completed on April in 1963 after 14 years later.

‘Naejangsan’s Snow Flowers are more beautiful than autumn leaves

If people think of ‘Naejangsan’, generally they bring ‘autumn leaves’ to mind. But Naejangsan (Mt.) of winter season is very beautiful as it remains an unforgettable winter travel in my memory. Let’s go to Naejangsan (Mt.) to enjoy its snow scene holding the feast of beautiful snow flowers rather than autumn maple leaves exhausted by crowded people.

Generally, the climbing for Naejangsan Snow Flowers means the course turning around a narrow path at the rear of Naejangsa. The clean and fresh tracking course (it will takes about 1 and half hour) of 3.6km from ‘Iljumun’, Wonjeogam’, ‘Byeongnyeonam’ to ‘Naejangsa’ is great for a temple tour because it is able to look widely around the main temple and a monk’s cell.
The way to a temple ‘Wonjeogam’ is a gentle and convenient path. Even though there is a sharp stone stairway beneath ‘Wonjeogam’, but clean valley water fall down along with the tunnel of snow flowers and ‘Bijarim’ consisting of armful trees with hundreds ages, the snowscape of forest of bamboo and the shape of snow-covered mountain bamboos are continued. The tunnel of snow flowers is continued from Wonjeogam to Byeongnyeonam. The snow flowers bloom at the colony of black oak trees of various species such as Quercus mongolica, Quercus serrata Thunberg (Konara Oak), an Oak Tree and etc. Also, mistletoe’s life power hanging in clusters on a tree like the nest of a magpie is a good sight, and the scenery of Byeongnyeonam facing at a snow-covered road is the best, too. The front yard of a temple is an observatory, and strange rocks and bizarre stones of 9 peaks such as Sinseonbong and Jebibong in the front of the observatory and Bulchulbong and Seoraebong, etc. in the rear of it surround a temple like a lotus. People are captivated by the beauty of stone peaks soaring high into the sky in the upper part of blue pine trees and a white ridgeline of a forest.
Even though you do not climb, it is sufficient for you to enjoy the feat of snow flowers by looking easily around the scenery of such area using a cable car and then walking lightly along the natural roads. Winter approaches so soon, let’s enjoy fully the snow flowers of Naejangsan (Mt.).
You must go ~ Danpungmeen Korean Beef Cattle PR Room(단풍미인한우 홍보관:영문이 별도로 없습니다)

Danpungmeen Korean Beef Cattle PR Room (located at San 163-4, Sinjeong-dong) located around a lake ‘Yongsanho’ that it is able to view at a glance the scenery of a clean lake in the background of graceful Naejangsan Korea National Park has won great popularity from gourmets to enjoy Korean Beef Cattle by displaying Korean Beef Cattle of the best quality since its opening on the past March.

This PR room consists of PR & shop on 1^st floor, a special restaurant for charcoal-broiled meet on 2^nd floor, convenient facilities on 3^rd floor and a turnstile steak house on 4^th floor, and many tourists have visited here due to the good taste of Korean Beef Cattle of the best quality since its opening. Especially, visitors have gathered to eat Galbitang priced 8,000 won from a metropolitan city like Gwangju, Jeonju, etc., but it is very popular as much as it must be sold only for lunch because of insufficient meats.
The reason why visitors are driven here is because it is able to view the whole scenery of beautiful Naejangsan at a glance and the surrounding environment is graceful such as Yongsanho adjacent to here. Also, here has been regarded as an essential course for Jeongeup tour because it is able to purchase Danpungmeen rice and local specialty like Naejangsan Korean Raspberry Wine.
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| Together with Foreign Tourists | Tourist’s Recommendation

New Tourist Attraction ‘Kwangjang Market’ with rich foodstuffs

Written by | 아키야마 미호(영문명)

More beautiful the night of Kwangjang Market than daytimes

Hello, I’m 아키야마 미호 who is a reporter of Seoulnavi. Seoulnavi is a website to offer a lot of tourism information to local citizen in Japan who wants to travel Korea. I think that foreign people think the same, but especially Japanese tend to plan very carefully an itinerary before travelling. Some Japanese make a plan for even a type of a meal or a menu. So, the reporters of Seoulnavi have collected helpful information of the every nook and corner of Seoul and written an article for them.

I who have loved travelling had a travel by chance in Korea with my sister. At that time, I was charmed with Korea and then I learnt Korean and became a tourism reporter introducing Korea to Japanese after that.
I brought back ‘Kwangjang Market’ when I who have a job to travel here and there in Korea was asked for introducing tourist attractions of Jongno-gu to foreigners. Of course, there are lots of famous spots in Jongno! For example, Insa-dong, Gyeongbokgung (Palace), etc... But individually I like Kwangjang Market so much. The market in daytimes is good, but the market in nighttimes is more beautiful. Specially, I love Kwangjang Market because of lots of delicious foodstuffs.
The scenery of Kwangjang Market

The Entrance of Kwangjang Market

With a lady in Kwangjang Market
“About 90% or more among Japanese visit Seoulnavi in order to search for a tourism course, the article of Kwangjang Market was successful for offering a new tourism course not Namdaemun (the South Gate of Seoul) to many Japanese and also, it attracted the great attention of Japanese who want to enjoy the popular places for common people and their taste like me.”
The street of snack stalls, a flat cake house, Japanese love Yukhoi (Korean-Style Raw Beef) so much, the taste of Yukhoi enjoying at Kwangjang Market is really really delicious… Many people used to visit here to comfort their daily exhaustion together with colleagues or friends in the evening.
New Tourist Attractions

Seoulnavi wrote a special article about Kwangjang Market to introduce its vitality to Japanese. We introduced the foodstuffs of Kwangjang Market according to the taste of Japanese even through a map indicating the shops on a large scale. About 90% or more among Japanese visiting Korea visit the website of Seoulnavi to search for a tourism course, and besides, the article was successful to offer new tourism sources not Namdaemun (the South Gate of Seoul) to many Japanese and also, it attracted the great attention of Japanese who want to enjoy the popular places for common people and their taste like me. As a result, NHK collected news materials about Kwangjang Market and broadcasted it, too. Now, several tourism magazines have introduced it and some magazines have made its map.

Still, many foreign tourists bring back Namdaemun Market or Dongdaemun Market if they have a plan to visit Korean traditional market. What it is known well means it was changed as much. Many merchants of Kwangjang Market can not speak English or Japanese. But, it is not always necessary for speaking well foreign languages to go shopping. I think that a language is not a big problem if they have a warm heart to welcome tourists. Individually, I hope that the market will keep the shape of Korean marketplace with the common life of Korean people as it is. If I say improvements, only, it is not convenient for foreigners to find out a toilet and it closes early at 10:00 pm. In addition, if the street of Hanbok (Korean traditional clothes), snack stalls, Yukhoi (Korean-style Raw Beef), etc. in accordance with a product item are introduced on a map, is it easy for foreigners to find out tasty foodstuffs?

Reporter of Seoulnavi, 아키야마 미호(영문이름)

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| Lodging Information | Good Stay

Excellent Accommodations ‘Good Stay’ recommended by Korea Tourism Organization

Written∙Photographed by | News Team, Department of Tourism Industry

‘Good Stay’ mean low & mid-rate lodging companies holding a number of rooms in nationwide. But, Korea Tourism Organization has conducted a certificate system for Good Stay in order to improve the situation disregarded by foreign tourists because of lascivious images and low quality services. Korea Tourism Organization gives a certificate mark for Good Stay to a company passing a fixed standard so that tourists use confidently and conveniently an accommodation and the company certified is equipped with the competitive power as the best accommodation through various supports and cooperation from Korea Tourism Organization. Now, there are 184 good stays in nationwide and they have been reborn as the accommodations that tourists are able to visit again because of satisfaction of users. The accommodations with the mark of ‘Good Stay’ in Jongno-gu are as followings.
| Holiday in Korea Hostel |

Holiday in Korea Hostel opens for 24 hours in order to offer the high class tourism service to tourists coming from various nations. Internet is able to be used, a public telephone for an international telephone call is arranged there and information for city events are offered.

Location : 53, Ikseon-dong, Jongno-gu, Seoul, Korea | Reservation : 82-2- 3672-3113

Website : http://www.visitkorea.or.kr | Room : Total 30 rooms | Rate: 17,000 ~ 44,000 Won

| Good Stay Amiga (Former Motel Amiga) |

Good Stay Amiga is located at a good location that it is able to go to ancient palaces and tourist attractions inside of Seoul on foot and is appreciate for an outing with a family because it is adjacent to Daehak-ro, Insa-dong and Cheonggyecheon. Also, it is well equipped with internet equipment for a businessman on a business trip.

Location : 193-3, Yeonji-dong, Jongno-gu, Seoul, Korea | Reservation : 82-2- 3672-7970

Website : http://www.visitkorea.or.kr | Room: Total 29 rooms | Rate: 35,000 ~ 70,000 Won

| The Hotel Lees |

You can reach easily and promptly main tourist attractions by various transportations as well as a subway in 10 ~ 20 minutes because it is located at Jongno 5(o)-ga. It is a low and mid-rate accommodation, but its internal facilities and rooms are well managed.

Loation: 200, Yeonji-dong, Jongno-gu, Seoul, Koera | Reservation : 82-2- 762-4343

Website : http://www.visitkorea.or.kr | Room: Total 52 rooms | Rate: 50,000 ~ 70,000 Won

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| Daehan Medical Center | Special Products and Places

‘Daehan Medical Center’ keeping the history of modern medical science as it is’

Autumn that leaves are fallen down from a ginkgo tree under the blue sky… If you are walking down the asphalt road of Seoul National University Hospital covered with yellowish ginkgo leaves, you may face a western-styled modern building decorated with red bricks between the inner buildings painted in white color. △Signboard in Chinese △ Western-Styled Clock Tower △ Antique Western-style Building with an Arched Door. How many people know that this building have stood the site from the rough wind and waves of Japanese Colonial Period up to now? I met with ‘Daehan Medical Center (Historic Sites 248, located at 28, Yeongeon-dong, Jongno-gu, Seoul, Korea)’ keeping the history of Korean modern medical science as it is for the period of 100 year or more since the completion in 1908.

Written ∙Photographed by | Reporter 유정미(영문명) in Sungkyungwan University
Until the current Daehan Medical Center has been existed…

In Joseon Dynasty, at the end of 19^th century when the modern medical science of the West had been introduced to Korea in accordance with the flow of the opening of a port, ‘Jejungwon (濟衆院;Widespread Relief House)’ which was the Korean first modern hospital that Emperor ‘Gojong’ established at Jae-dong of Seoul in 1885 according to the suggestion of Dr. H. N. Allen who was an American missionary doctor, a national hospital ‘Gwangjewon’ established for the purpose of curing nation’s diseases in 1899 and ‘Daehanguk Red Cross Hospital(대한국적십자병원:영문이 별도로 없습니다)’ established in 1905 for the purpose of increase of nation’s health and free treatment for the poor were keeping the tradition of modern medical science. Following that, Daehan Medical Center which became the beginning of a modern general hospital was opened in 1907 passing a year after the government of the Residency-General of Japan.

Hirobumi Ito who was the residency-general at that time in 1906 emphasized to build a large-scaled modern hospital saying that “Joseon has some medical centers, but they are small and the facilities are poor”. Such his opinion lasted to the official announcement of the Daehan Medical Center law in 1907. So, Daehan Medical Center was established under the direct control of Uijeongbu based on the unification of ‘Gwangjewon’, ‘Daehanguk Red Cross Hospital’, ‘Hospital in affiliation of Medical School(의학교부속병원영문이 별도로 없습니다)’, etc.
Daehan Medical Center was built all over a peak ‘Madubong(馬頭峰)’, by the way, originally this was the site of ‘Hamchunwon(含春苑)’ which was a royal garden in Joseon Dynasty and was titled ‘Gyeongmogung(景慕宮)’ which had been used as a shrine keeping the ancestral tablet of ‘Sadoseja(思悼世子)’ who was the father of King ‘Jeongjo’ after his enthronement. The construction to build Daehan Medical Center which was a modern hospital at that time was started in September of 1906 and the main building was completed in November of 1907. The name of Daehan Medical Center was changed as the Japanese Government General of Korea Hospital(朝鮮總督府醫院)조선총독부의원:영문이 별도로 없습니다) under Japanese Colonial Rule since Korea-Japan Annexation, and it became a hospital in affiliation of the department of medical science after being incorporated into Keijō Imperial University(京城帝國大學) in 1926. Daehan Medical Center has been used as Seoul National University Hospital since Korean independence in 1945 up to now. Currently, the main building of the former Daehan Medical Center is studying the historical evidences of Korean medical science by being used as a medical science museum of Seoul National University displaying the flow of Korean modernㆍcontemporary history.
Daehan Medical Center opening the gate of medical modernization

In those days, Daehan Medical Center was a modern general hospital which was classified into technical departments such as internal medicine, surgery, obstetrics and gynecology, otorhinolaryngology, dermatology, dental surgery and etc. and developed as a training organization of a general medical team by establishing additionally and newly the pharmaceutical department, the department of a maternity nurse, clinical pathology and so on after conducting 4-year-course technical medical education. For this, a professor Heung-Ki Lee working at a laboratory of hospital history, hospital history cultural center in Seoul National University Hospital said “we should not forget that Daehan Medical Center was the result of Japanese medical colonialism to make Joseon Japanese colony, but also it did not started from nothing but developed based on the medical modernization and the outcome of medical development promoted by Emperor ‘Gojong’ and Joseon government”.

It’s true that Daehan Medical Center is evaluated as the first outcome of Japanese medical colonialism policy by some. However, the main building of the former Daehan Medical Center is the unique building reflecting the history of medical modernization of the Greater Korean Empire(大韓帝國) under Japanese colonial government at this current time that ‘Jejungwon’ or ‘Daehan Red Cross Hospital’ exist only on a photo. Even today, the minute hand of a clock tower standing on the main building of the former Daehan Medical Center is quietly passing a time in the flow of time named the medical modernization of republic of Korea.
Sungkyungwan University Sageori – Changgyeonggungno – Wonnam-dong Sageori – Daehan Medical Center(Seoul National University Hospital) – Yeongeon Campus of Seoul National University

Sonamu-gil – Yeongeon Fire House – KIDP(Korea Institute of Design Promotion) – Ewha Sageori – Marronnier Park – Hyehwa Station

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| Tourism News |

Operation of ‘The Press Group by University Students’(대학생기자단:영문이 별도로 없습니다) to offer various tourism articles

‘The Press Group by University Students’ has been collected in order to offer a lot of tourism information in the viewpoint of the general public not the public service personnel when covering materials for a quarterly magazine ‘Jongno Tourism’. We gave them a letter of appointment on October 27^th in 2009 and started actually operating them from November. The press group consists of total 11 student reporters belonging to the university newspapers of Sungkyungwan University and Sangmyung University and will fulfill simultaneously tourism news gathering and monitoring.

Recruitment of the operator for Hanok (traditional Korean-styled house) Homestay / Operation

Jongno-gu has promoted Hanok Homestay business so that domestic & overseas tourists visiting Jongno experience Hanok and learn naturally Korean traditional life style and culture by reflecting the situation that they have interest in the experience staying at Hanok and the business will be started operating from February in 2010.

Hanok Homestay business is to collect guests through the internet webpage of Jongno-gu, making a co-brand name and P.R activities after registering a common Hanok house as a Hanok Experiential Business(한옥체험업:영문이 별도로 없습니다) and to connect them with an appropriate Homestay family considering the requests of guests and the accommodations condition of a membership house. So, Hanok residents can make easily a Hanok Experiential business with only one vacant room without any investment after applying Hanok Homestay to Jongno-gu and get various supports such as manufacturing and distribution of a manual to consummate foreigners, training for foreign languages & historical culture, etc.
“Jongno Tourism” introducing with just one photo

Jongno-gu arranged ‘2009 Jongno & Olympun Photo Fair’ together with Olympus Korea Co., Ltd. in order to rediscover the modern appearances of Jongno which is the symbol of Korean traditional images. The first photographing site was a Bukchon Hanok village and Samcheong-dong, the 2^nd photographing site was Gwanghwamun Square and Jongno-Cheonggye Tourism Zone, and the 3^rd photographing site was Daehak-ro and Kansan Park. 40 photographers who passed a photo contest for each season were selected and 15 photos per each season were selected as a work passing a preliminary contest. The final result was announced and a ceremony of awards was held on October 20^th in 2009.

The Winner of Grand Prize, Yoon-Sik Han _ To Dongdaemun alongside of Cheonggyecheon

The Winner of Gold Medal, Seong-Hoon Kim - The Winner of Silver Medal Hong-Chan Jeong & Deok-Woo Kim

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| Cultural Events of This Month |

Festival and Share Concert for “No.1 Cultural Citizen of Jongno-gu” December 20^th in 2009 / 5:00 pm

An open concert will be held that musicians and entertainers participate in to welcome Christmas and the end of the year. The world-famous musicians such as Soprano Myeong-ju Lee, Tenor Gong-Myeong Park, etc. and famous entertainers such as Seon-ja Choi, Yong-Sik Lee, Bu-Ja Kim, Hee-Suk Im, etc. will take part in this concert sponsored by Yehneung Church and supported by Jongno-gu. Everyone can enjoy this event which will be held at Gyedang Hall of Sangmyung Art Center located inside of Sangmyung University without pay.

Enquiry : 82-2-731-1160 (Culture and Publicity Dept. of Jongno-gu)
Open Concert together with Seoul Philharmonic Orchestra and Woori Bank December 28^th in 2009 / 7:00 pm

Seoul Philharmonic Orchestra conducted by Maestro Myung-Whun Chung is going to hold an orchestra concert for the citizen of Jongno-gu. This concert sponsored jointly by Jongno-gu and Woori Bank and run by Seoul Philharmonic Orchestra will perform ‘Rapsodie Espagnole’ composed by Maurice Ravel and ’Symponie Fantastique’ composed by Louis Hector Berlioz. Everyone can enjoy this event which will be held at Gyedang Hall of Sangmyung Art Center located inside of Sangmyung Univserity without pay.

Enquiry : 82-2-731-1160 (Culture and Publicity Dept. of Jongno-gu)
2009 Ringing Ceremony of the Watch-Night Bell (Bosingak Bell) December 31^st in 2009 / 11:00 pm

A ceremony of ‘Ringing of the Watch-Night Bell(Bosingak Bell)’ will be held at midnight on December 31^st when is the last day of this year. Celebrities of various social fields had participated in this ceremony since 1946 and the people to take part in this event have been selected by an open lottery system via internet since 2005 in order to raise the concern and participation of the public. Variety programs like a congratulatory performance of big stars, etc. will be held before and after this event and pray for the health and the hope of citizen.

Enquiry : 82-2-731-1160 (Culture and Publicity Dept. of Jongno-gu)
Inwangsan (Mt.)·Dongmangsan(Mt.) Sunrise Festival January 1^st in 2010 / 6:30 am

Sunrise festival will be held simultaneously at Inwangsan and Dongmangsan in January 1^st in the following year. Sunrise Festival consisting of Inwangsan memorial service (Inwangsanje) to pray for the health of citizen and various events sponsored by Cheongun & Hyoja-dong Community Center will be held at 6:30 am at Inwangsan(Mt.). Sunrise Festival sponsored by Sungin 1(il)-dong Community Center will be held at 7:00 am at Dongmangsan(Mt.) What do you think of welcoming a new year seeing impressively rising Sun in the center of city?