A project report submitted as a part of the requirements for the degree of master of business administration



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A PROJECT REPORT SUBMITTED AS A PART OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

Submitted By:

Under the guidance of

Project Guide Project Mentor

Dr. Pravin Kumar Denver Mascarenhas

Deputy Director Team Lead

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS)

CONSTITUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY

July 2016

DECLARATION BY STUDENT
I hereby declare that the projects entitled “Study of the Social Media Landscape and Strategic planning in achieving Social Media Positioning and engagement for the Brand” submitted for the MBA degree are my original work and the projects have not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.
Name of the student: Neha Joshi
Signature of the student:
Place:
Date:


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