A project report submitted as a part of the requirements for the degree of master of business administration

CERTIFICATE OF THE GUIDE
This is to certify that Ms Neha Joshi, PRN 15020441155, has completed his project report

on the topic “Study of the Social Media Landscape and Strategic planning in achieving Social Media Positioning and engagement for the Brand” Using Digital Marketing & Marketing Activities under my guidance.

Name of the faculty: Dr. Pravin Kumar
Signature:
Date:

TURNITIN REPORT



TABLE OF CONTENTS:

SNO.	Topic	Page No
1	Company Details : Amura Marketing Technologies Pvt Lmt	5
2.	Amura’s product - Sell.Do	6
3.	Project Objective	7
4.	Project Implementation in Amura	8
5.	Process Flow & Allied Tasks	9
6.	Assignment 1: Study of the Social Media Landscape in Real Estate	10
7.	Assignment 2: Yashada Realty Group	19
8.	Assignment 3: Spenta Case	23
9.	Assignment 4: Competitor Analysis of Delhi-NCR-Kolkata	29
10.	ORM of Akshaya	30
11.	Assignment 5: SWOT Analysis of Groupool	31
12.	Introduction to Google Analytics	35

Company Details : Amura Marketing Technologies Pvt Lmt:

Amura Marketing Technologies Pvt. Ltd. is a digital marketing agency that specializes in marketing. It provides the digital solution to the clients. It works in different digital platform like facebook, twitter, Instagram, etc. 50+ Real Estate Brand associated with company. Amura started dealing with other areas’s clients also like Groupool, Holachef, etc.

Its network spread in different parts of the country including Pune, Mumbai, Hyderabad, Chennai, Bangalore and NCR. Clients from different parts of the country have selected even from Kolkata like Shapoorji Pallonji.

5 Years of Real Estate Expertise and 9 Lac man hours invested in Real Estate Marketing. Only company in India to successfully launched Real Estate Projects as exclusive Digital Launches. Have Custom Built India’s most advanced Sales & Marketing Automation Tool exclusively for Real Estate. 4000 Cr worth inventory moved in a year. Major Contributor towards Real Estate Digital Advertising Spends. Amura has executed award winning digital media campaigns for Real Estate brands.

Amura’s product - Sell.Do

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  Sell.Do: “Organise, Synchronise, Automate & Track the Marketing & Sales processes”.
  
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  Generate, Capture & Manage the leads from all sources - online & offline
  
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  Achieve harmony between Marketing & Sales based on responsive marketing
  
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  Marketing
  
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  Sales
  
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  Deliver +15% Marketing ROI
  
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  Secure your data with Superior Data Protection
  
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  Save Cash, Switch to Cloud: Get rid of expensive AMCs & costly IVR telephony
  
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  Track, Ensure & Boost Sales Productivity