| Brand Campaign Concept - #iBuildIndia
• Setting a context for brand vision, mission & contribution
• The main pointers to be included in these are Excellence, Knowledge and Quality
• Focus on the brand’s contribution to building India in the context of iconic real estate projects
• Creates a platform for people stories, through ‘I build India’ on an emotional level
• An India builds on the positive contribution and beliefs of the people
• Interconnect between the brand’s philosophy of ‘Building India’ and individuals who helped/ help build India on their respective individual level
• Annual Awards that appreciate a positive Contribution in the real estate.
• Appreciate individual contribution to society
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