A project report submitted as a part of the requirements for the degree of master of business administration

Brand Campaign Concept - #NeverStop

• The campaign aims at highlighting the achievements and milestones for the Brand

#NeverStop - brand believes in tirelessly adding on to its achievements instead of being satisfied with the ones accomplished so far

• The challenge is to outdo the benchmark set by the brand itself

• A Promise to keep going with more vigour and momentum like the past 150 years

• Reiteration of the never stop concept with a marathon (Either Public or Specifically across Shapoorjis Internal and external stakeholders)

• Digital tie up with fitness apps like Runtastic for people to crowd source and be a part of this event

• We rope in achievers from different areas of expertise for this campaign

Assignment No. 2:

Yashada Realty Group:

Mother’s Day Engagement Plan (May 2016)