A project report submitted as a part of the requirements for the degree of master of business administration

Total Sentiments - 14

Total Positive + Neutral Sentiments Percentage - 92.8 %

Total Negative Percentage - 7.2 %

Assignment No 5: SWOT Analysis of Groupool:

Social Media Environment:

Channel	Presence	Comments
Website	Y	Currently Social Media links are present on Website.(Fb, Twitter & YouTube)
Blogs	N	Blogs are not present on the website. Blog serves various Projects and publishing content on regular basis will help to achieve important goals of social media marketing.
Social Media	Y	Present on Fb, G+, Twitter, Instagram (not in YouTube, no post, image, video in G+)
Microblogs	Y	Currently present on microblogs. (Twitter)
Video	N	Not present
Review Portals	N	Nothing in review portals
Others	Y	Marked on Google map

Social Presence:

Facebook - Likes (1099)

(https://www.facebook.com/groupool.in)

•Twitter - Followers (71)

(https://twitter.com/groupool_in)

•Google + Followers (1)

(https://plus.google.com/u/2/115376756990563491520)

•Instagram - Followers (5)

(https://www.instagram.com/groupool/?hl=en)

Social Media SWOT Analysis:

Strength-

• 
  Use corporate email id for registration
  
• 
  In app chat
  
• 
  In app navigation easy
  

Opportunities-

• 
  Connecting with local working class people with facebook
  
• 
  Youtube, LinkedIn can be used
  
• 
  Live videos, money saving ads and campaign
  

Weakness-

• 
  Absence of user oriented campaigns on social Platforms
  
• 
  No Regular Postings on Social Media.
  
• 
  No user engagement posts or campaigns on facebook.
  
• 
  Focusing mainly on Pune
  

Threats-

• 
  Competitors ( blablacar, ibibo Ryder) are using social media effectively
  
• 
  Reviews not present in any social media
  
• 
  Low organic ranking in Google search.
  

Social Media Content Strategy Analysis

Facebook - While there is consistency in brand design templates on social media and a fair mix of Interest based content for the TG. The Themes need to be revisited and refined in order to gain engagement which is minimal. Improving TG Interest and Engagement together with Curiosity and FB Page traffic depends on Regular Engagement Series and Contests via campaigns every alternate month. Content Sharing can be promoted via experimenting with a mix of interest based posts

Twitter - Twitter Cross promoting is not gaining enough reach and impressions due to lack of optimization with Handle mentions of Influencers, Trending hashtag usage and absence of retweeting News and Events that are trending.

LinkedIn - Curation and propagation on Linkedin should be of lesser frequency and relevant to Organizations internal and external stakeholders. Cross promotion of all posts may prove to reduce interest in the brand.

Google+ : Cross Promotion is the Right way and being done as this is more a SEO Driven platform

Instagram : Require to be present on Instagram to engage the TG with Visuals and thus open opportunities for Insta in Media Plans during campaigns.

Comparative Analysis:

	Groupool	BlaBlaBla	Ibibo Ryde
App Download	1000	10 million	1 lakh
Rating given by people(counts)
Facebook (likes)	1099	4085393	11611
Twitter (Followers)	72	1357	5121
Instagram(Followers)	4	3183	15

Findings & Recommendations:

Website

• 
  Present
  

• 
  Contact details
  
• 
  Feedback
  
• 
  Blog option
  
• 
  Process
  
• 
  Facebook link
  

• 
  Recommendation
  

• 
  Attractive Images
  
• 
  More Videos
  
• 
  Estimated fair
  
• 
  Blogs from users
  
• 
  Twitter link
  

App

• 
  Present
  

• 
  Email & cell no
  
• 
  Basic info
  

• 
  Recommendation
  

• 
  Improve graphics of app
  
• 
  Login with facebook account
  
• 
  Coupon options
  
• 
  Referral codes
  
• 
  Alert option
  
• 
  Notification
  
• 
  Updates
  
• 
  Rating option
  
• 
  Offers for social followers
  

Facebook

• 
  Present
  

• 
  Likes- 1098
  
• 
  Website link available
  
• 
  Regular Posts
  
• 
  Images
  

• 
  Recommendation
  

• 
  Social Campaigns
  
• 
  Adding humour in--
  
• 
  Carpooling videos
  
• 
  Images
  
• 
  Hashtags
  
• 
  Showing promotion options
  

INTRODUCTION TO GOOGLE ANALYTICS:

Google Analytics is a freemium web investigation administration offered by Google that tracks and reports site traffic. Google propelled the administration in November 2005 in the wake of gaining Urchin. It is presently the most generally utilized web examination benefit on the Internet.

Google Analytics is executed with "page tags", for this situation called the Google Anaytics Tracking Code, which is a bit of JavaScript code that the site proprietor adds to each page of the site. The code keeps running in the customer program when the client peruses the page (if JavaScript is empowered in the program) and gathers guest information and sends it to a Google information accumulation server as a major aspect of a solicitation for a web beacon.

The code stacks a bigger JavaScript document from the Google webserver and afterward sets variables with the client's record number. The document does not as a rule must be stacked, notwithstanding, because of program reserving. Expecting reserving is empowered in the program, it downloads ga.js just once toward the begin of the visit. Besides, as all sites that execute Google Examination with the ga.js code utilize the same expert record from Google, a program that has beforehand gone by whatever other site running Google Analytics will as of now have the document reserved on their machine

Notwithstanding transmitting data to a Google server, the code sets cookies on every guest's PC. These cookies store mysterious data, for example, whether the guest has been to the site before (new or returning guest), the timestamp of the flow visit, and the referrer site or battle that guided the guest to the page (e.g., web search tool or a search engine, essential words such as keywords, banners, or e-mail).