Emotional Series: The series will talk about the different qualities of a mother which makes her a #MomInAMillion
Trending Occasion: On the occasion of Mother’s Day on 8th May, the series has the capability to relate with our TG on a emotional level and create a good sentiment around our brand “Yashada Realty Group”
Contest: As it will be an interactive series, we will be sharing posts with a few qualities of a mother so that our TG can choose from the options to comment or react with that specific emotion
Engagement levels: We can expect a good reach and engagement on social media platforms like Facebook and Twitter.
Sample Posts:
After Campaign Analysis: (Engagement and Budget)
Yashada Realty Group Mother’s Day Posts Boost Budget and Reach
Total Budget Required: INR 5000
Total Posts : 2
Target Group: 25 yrs +
Geography: Pune +30 Miles
Engagement Post Budget: INR 2500 each post
Estimated Daily Reach: 8000 - 14000 per post
Estimated Daily Actions: 300 - 500 per post
Client Audit
The spends report reflects a very highly engaging campaign. A reach of 44,878 and 4,488 actions form the two posts in a span of three days with a cost of INR 1.11 Per action truly reflects that the campaign has performed exceedingly better than market averages.
(Actions reflect the total Likes+ Shares + Comments)
The campaign around the special days in a year helps the brand to engage with their TG and create a positive sentiment.
Total 85 new page likes are gained in a span of three days while 2 followers have unlike the page.
First Post on 6th May 2016:
Facebook Budget: INR 2500
Cost Per Engagement - INR 1.07
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