K Raheja Corporation:
Facebook Posts: https://www.facebook.com/KRahejaOfficial
Frequency of posting done on company page : Medium (Every 2nd or 3rd day)
Types of posts –
Hashtag used -
#TeachingTree #MindSpace #TeachForIndia #HolidayChecklist
Sample Post:
Lodha Group :
Facebook : https://www.facebook.com/LodhaGroup/?fref=ts
Frequency of posts done on company page : Medium ( daily to every 2-3 days)
Likes:16030
Types of posts –
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Brand Post
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Project post
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Seasons greetings post (holi, gudi padwa)
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Brand Ambassador centered post : Deepika(current), Akshay Kumar, Twinkle Khanna
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Video Featuring Brand Ambassador and other models
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Quotes from Brand Ambassador related to property : https://goo.gl/oBlN5z
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#DealOfTheDecade to boost the hype created
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#OnlyAtLodhaBelmondo : For series of project specific posting
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Showcasing weekend rejoice, Food , Scenic beauty around project, Clubhouse nearby, Good experiences, Distance Factor
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As we can observe social platforms contribute to 1.58% from the total website traffic for Lodha Group with LinkedIn being the top contributor.
OBEROI Realty:
Facebook Posts : https://www.facebook.com/oberoirealtyofficial?fref=ts
Frequency of posts done on company page : Medium ( every 3rd or 4th day)
Post Mix –
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Brand Post
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Project post
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Pictures projecting Oberoi as Elite Club
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Project Themes - “The Greater Life Awaits You”, “Embrace the Signature Lifestyle”
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Seasons greetings post (Holi, Gudi padwa)
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Quotes
Hashtags Used :
#OberoiRealty #ThreeSixtyWest #FutureintheMaking #Iconic #LuxuryLiving #Perfection #RitzCarlton #RealEstate #Home
#TheGreaterLife #Eternia #MumbaiMetro #CommerzII#Eternia & #Enigma#Exquisite #ArchitecturalMarvels #Priviera
Social contributes nearly 5% to the website traffic indirectly contributing to the lead generation activity.
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