Table of Contents
1.INTRODUCTION & LITERATURE REVIEW 6
1.1 INTRODUCTION 6
1.2 LITERATURE REVIEW 9
1.2.1 WORD OF MOUTH 9
1.2.1.1 Traditional word of mouth 9
1.2.1.2 Classifications of word of mouth 12
1.2.1.3 Features of word of mouth 15
1.2.1.4 Communication of word of mouth 16
1.2.2 ELECTRONIC WORD OF MOUTH 17
1.2.2.1 Definition of electronic word of mouth 18
1.2.2.2 History of electronic word of mouth 19
1.2.2.3 Methods of electronic word of mouth 20
1.2.3 Marketing mix and consumer behavior 20
1.2.3.1 Online purchasing decision making 25
2.METHODOLOGY & RESULTS 26
2.1 METHODOLOGY 26
2.1.1 Electronic Word of Mouth IN AZERBAIJAN 26
2.1.2 Research problem 28
2.1.3 Data collection techniques 29
2.2 RESULTS 30
2.2.1 Survey questionnaires results 30
2.2.2 Face to face questionnaires results 45
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