1.2 Literature Review
1.2.1 Word of Mouth
WOMM is widely used by companies, and this is because consumers pay more attention to people's opinions in their social environment, not just for any advertising. . The main factor in this process is how people think of the product and how the product is produced by the producer in the brain of the consumer. Today, people with strong connections use a WOMM more effectively than people in a different group. WOMM are essentially a process among consumers, consumers share their personal experiences.
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