Acknowledgements

1.2.2 Electronic Word of Mouth

With the development of digital platforms, consumers can get the information they are interested in more quickly and accurately. Potential and realistic purchasing power can be influenced by other people's purchasing processes, giving positive or negative opinions about the product. At this time , EWOM marketing is a very efficient. Right now, EWOM showcasing is productive. A standout amongst the best approaches to elevate the item is to spread item product information to the Internet. (Silverman , 2007 ). The large use of the Internet as a result of technology development over the years has had a major impact on EWOM's expansion of online platforms.