Acknowledgements

2.2 RESULTS

2.2.1 Survey questionnaires results
Survey questions incorporate the aftereffects of extra blend and extra assets, including predefined open inquiries and members' reactions.
The quantity of individuals who addressed the questionnaire is 200. The assessments of the respondents are opposing and everybody's genuine comments are mulled over here.

Buyer statistic indicators are as per the following:

Graph 1 .

As can be seen from Graph 1, 51% of respondents were ladies and 49% were men. The age factor assumes a significant job in online buys. Since purchasers take over the age factor when they item acquiring.

Graph 2 and Graph 3 .



Graph 2 shows the age of the respondents, and the graph 3 shows information on marital status. Most respondents from Figure 2 were between 21 and 25 years of age. As can be seen from Graph 3, most respondents were single people and they were 88%. Demographic factors play an important role here. Many of our surveys were based on the answers of the younger age group. Each age segment has different responses here. Online purchasing decisions from married and gay people are very different. Single people are making purchases more frequently compared to married people and are exposed to the WOMM effect more easily.


Graph 4 .

The other demographic results obtained as a result of the survey are the following: Graph 4 shows the level of education of respondents in the survey. According to the results of this survey, 77% of the respondents have bachelor's degree. Secondary education is 6% , also Master’s degree is 15 % .

Graph 5

The identification of this demographic indicator is therefore important to indicate which of the participants is included in the segment. According to Graph 5, most of the participants are students and constitute 60% of the total. Students are exposed to EWOM more quickly. They are also more involved in rapidly expanding bonds.

Graph 6 .

Here's how the daily use of respondents from the social network throughout the day. Social networks is important in developing and expanding EWOM. New relationships are established through social networks, people communicate with each other over the internet. Social networks have an important role in expanding these relationships. When people spend time on social networks, they are exposed to EWOM. Because here we read the comments of others and our thoughts about something may change. Social networks have a strong impact on online purchases.

Businesses that determine a marketing strategy attach great importance to social networking ads. Because it can directly affect the opinions of consumers. Popular social networks in our country are accepted as Facebook and Instagram. Businesses mostly use marketing strategies Facebook and Instagram and communicate with consumers.
Graph 7 .

Graph 7 shows how WOMM affects online shopping and an substantial effect in purchasing decisions. As you can see from the results, 70.5% respondent say that WOMM worked and 29.5% of people say didn't work. This shows that WOMM has a significant impact on online shopping decisions in Azerbaijan. There are several factors that affect this. The use of social networks, online platforms and other factors can be demonstrated. As a percentage indicator, 29.5% of consumers say WOMM doesn't work and people like it don't pay much attention to their personal tastes.

Graph 8 .

Graph 8 is the result of consumer satisfaction after buying product. 94.5 % Consumers recommend to information after buying product. 5.5% of the respondents did not comment on the product they were satisfied with. Consumers value not only the price, but also the service level and other factors when purchasing the product. The more useful the product, the more satisfied the consumer. After purchasing the product, it informs people about it, informs comments and other ways published on the social network. This process is related to the psychology of every consumer.