Agenda Unit 1 Setting Up For Success

Instagram for Business

Agenda

 

Unit 1

Setting Up For Success

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  Basic functions of Instagram including tips on shooting photos using the Instagram app
  
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  How to edit and enhance photos taken with Instagram
  
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  Forming a voice for an Instagram account in alignment your overall marketing and business goals
  
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  Getting the attention of your target audience
  
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  Building a strong social plan to reach your goals
  
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  Case studies of commercial & individual Instagram accounts
  

 

Unit 2
Creative Content

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  Telling the story through pictures
  
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  Types of photos to post - your own and others
  
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  Exploring Photo Challenges
  
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  The perfect Giveaway formula
  
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  Creative ways businesses are using Instagram 
  

Unit 3

Engaging & Building Your Community

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  Spotlight on your community & others
  
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  How small input can cause exponential growth
  
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  How to make hashtags work for you
  
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  Starting your own hashtags with purpose
  
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  Business case studies and best practices for community engagement
  

 

Unit 4
Dos & Don’ts of Instagram and Must-have Photo Apps

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  Insta-etiquette
  
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  The importance of measuring success and how to move forward based on data collected
  
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  Photo apps for easy & flawless mobile editing
  
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  Photo apps for creation and making visually appealing images on-the-go
  

Course Objectives

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  Learn basic and advanced functions of Instagram.
  
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  Gain skills necessary to form a voice for an Instagram account used for business.
  
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  Discuss how businesses are using Instragram to increase brand loyalty and awareness
  
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  Discover ways to build an active following
  
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  Learn how to creatively entertain and engage your audience so your customers do the marketing for you
  

Course Outcomes

At the end of the course, you will:

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  Be able to set up an Instagram account, perform basic functions and advanced functions necessary for success
  
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  Know where, when and how to reach your target audience
  
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  Have the skill set needed to post what followers want to see
  
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  Have a thorough understanding of hashtags and how to use them to your advantage
  
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  Know ways to creatively engage and build your audience
  
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  Be confident in forming and executing a content creation plan
  
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  Know how instagram fits into your business plan and marketing goals