Article in International Journal of Gaming and Computer-Mediated Simulations · October 019 doi: 10. 4018/ijgcms. 2019100103 citations reads 105 authors: Some of the authors of this publication are also working on these related projects

Table 4. Effects of CL on affective responses

Levels of Independent Variables

Mean

Between Subjects Effects

CL

BE

CL

F-Value

Sig.

BRa

High

MB(n=54)

SB(n=46)

4.16(0.71)

3.64(0.83)

0.558

0.456

Low

MB(n=46)

SB(n=48)

3.76(0.58)

3.98(0.55)

ADGa

High

MB(n=54)

SB(n=46)

3.74(0.72)

3.53(0.84)

7.941

0.005

Low

MB(n=46)

SB(n=48)

3.51(0.82)

3.33(0.65)

Figure 4. Effects of the BE*CL on ADGa

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International Journal of Gaming and Computer-Mediated Simulations

Volume 11 • Issue 4 • October-December 2019

51

createsadifferenceintheeffectsofBE.SignificanteffectswereachievedforbothBRa(F=8.259;

p=0.005)andADGa(F=9.011;p=0.003).

SignificantoverallinteractioneffectswerealsoachievedbetweenCLandGI(F

BRa

=5.557;

p=0.000andF

ADBa

=4.687;p=0.000);GIandBE(F

BRa

=4.827;p=0.000andF

ADBa

=3.714;

p=0.000)andGIandbothindependentvariables(F

BRa

=9.207;p=0.000andF

ADBa

=9.945;p

=0.000).TheresultsofthepairwisecomparisonsdemonstratedthatahighlevelofGItogether

withhighCLinMBcreatedthemostpositiveBRa(M=4.31,sd=0.68).RegardingADGa,the

mostfavorableoutcomewascreatedinMBwithahighlevelofGIandthelowlevelofCL(M=

3.96,sd=0.57)(Table6).

Effects on BRa

HighInvolvement:RegardingBra,highlevelofGIcreateddifferentoutcomesdependingonthe

levelofCLandBE.ThemostfavorableoutcomewasobtainedwithhighCLinMBsetting(M=

4.31;sd=0.68),andtheleastfavorableoutcomewaswiththelowCLatMBsetting(M=3.96;

sd=0.60).ThelevelofCLcreatedadifferenceregardingBRaatMBsetting(M

high_CL

==3.52;sd

=0.41;M

low_CL

==3.38;sd=0.24).Asobservedintheresults,higherlevelsoftheCLresultedin

morefavorableattitudes.ThesamewasalsoapplicabletotheSBsettings(MM

high_CL

==4.15;sd=

0.64;M

low_CL

==4.04;sd=0.54).

LowInvolvement:ThebestresultwasobtainedinlowCLlevelattheSBsetting(M=3.83;

sd=0.58),andthelowestmeanwasobservedinhighCLattheSBsettings(M=3.31;sd=0.78)

inlowGI.HighCLresultedinmorepositiveattitudesinMBsettings(M

MB

==3.52;sd=0.41vs.

M

SB

==3.31;sd=0.78),whereaslowCLhadamorepositiveeffectinSBsetting(M

MB

=3.38;sd

=0.24vs.M

SB

=3.83;sd=0.58).

Effects on ADGa

HighInvolvement:RegardingADGathemostfavorableattitudeswereformedinlowCLatMBsetting

(M=3.96;sd=0.57),andleastfavorableattitudeswereformedinlowCLatSBsetting(M=3.34;

sd=0.69).TheCLlevelaffectedADGamostattheSBsettingwithahighlevelofGI(M

high_CL

=

3.87;sd=0.55vs.M

low_CL

=3.34;sd=0.69).AsthelevelofCLincreased,theattitudesbecameless

favorableatMBsetting(M

high_CL

=3.87;sd=0.55vs.M

low_CL

=3.96;sd=0.57).

LowInvolvement:ThebestresultregardingthelowGIsituationwasformedforthehighCL

atMBsetting(M=3.48;sd=0.67),andtheleastfavorableoutcomewasformedforthelowCL

andMBsetting(M=2.68;sd=0.48).ThelevelofCLhadamoresignificantimpactonattitudes

atMBsetting.Also,theresultsshowedthatCLwasnoteffectiveatSBsettingwiththelowGI,as

thepairwisecomparisonsdidnotyieldasignificantdifferencebetweenhighandlowCLsituations

(M

high_CL

=3.31;sd=0.92vs.M

low_CL

=3.32;sd=0.56).

TheoverallresultsaredisplayedinTables5and6,andFigures5and6.