Article in International Journal of Gaming and Computer-Mediated Simulations · October 019 doi: 10. 4018/ijgcms. 2019100103 citations reads 105 authors: Some of the authors of this publication are also working on these related projects

International Journal of Gaming and Computer-Mediated Simulations

Volume 11 • Issue 4 • October-December 2019

58

Ayşegül Sağkaya Güngör has a PhD degree in marketing. Her particular area of interest is new technologies 

in marketing. Online social networks, gaming, consumer acceptance of technology, and e-commerce are in her 

particular interests. Currently, she is lecturing in various universities on the subjects of e-commerce, e-business, 

digital marketing and marketing management.

Tuğçe Ozansoy Çadırcı has a PhD degree on marketing. She works as an assistant professor of marketing at Yıldız 

Technical University (YTU), Turkey. Her main research areas include consumer behavior, digital consumption, and 

fashion marketing. Currently, she is lecturing on the subjects of consumption theory, e-commerce, digital marketing, 

consumer behavior, and marketing research at YTU.

Steffen,C.,Mau,G.,&Schramm-Klein,H.(2013).WhoistheloserwhenIlosethegame?Doeslosingan

advergamehaveanegativeimpactontheperceptionofthebrand?Journal of Advertising,42(2-3),183–195.

doi:10.1080/00913367.2013.774598

Steffen,C.,Schramm-Klein,H.,&Mau,G.(2015).Play,flowandbuy?Influenceofplayersexperienceson

consumption-relevantbehaviour.Marketing ZFP,37(4),188–200.doi:10.15358/0344-1369-2015-4-188

Sukoco,B.M.,&Wu,W.(2011).Theeffectsofadvergamesonconsumertelepresenceandattitudes:Acomparison

ofproductswithsearchandexperienceattributes.Expert Systems with Applications,38(6),7396–7406.

doi:10.1016/j.eswa.2010.12.085

Tamborini,R.,&Bowman,N.D.(2010).Presenceinvideogames.InC.C.Bracken&P.Skalski(Eds.),

Immersed in media: Telepresence in everyday life(pp.87–109).Routledge.

Terlutter,R.,&Capella,M.L.(2013).Thegamificationofadvertising:Analysisandresearchdirectionsof

in-gameadvertising,advergames,andadvertisinginsocialnetworkgames.Journal of Advertising,42(2-3),

95–112.doi:10.1080/00913367.2013.774610

VanReijmersdal,E.A.,Rozendaal,E.,&Buijzen,M.(2012).Effectsofprominence,involvement,andpersuasion

knowledgeonchildren’scognitiveandaffectiveresponsestoadvergames.Journal of Interactive Marketing,

26(1),33–42.doi:10.1016/j.intmar.2011.04.005

Vashisht,D.,&Pillai,S.,S.(.(2017).Areyouabletorecallthebrand?Theimpactofbrandprominence,game

involvementandpersuasionknowledgeinonline–advergames.Journal of Product and Brand Management,

26(4),402–414.doi:10.1108/JPBM-02-2015-0811

Vashisht,D.,&Pillai,S.S.(2016).Aretheyreallypersuadedwiththebrandembeddedinthegame?Analyzing

theeffectsofnatureofgame,brandprominenceandgame-productcongruence.Journal of Research in Interactive 

Marketing,10(3),249–264.doi:10.1108/JRIM-04-2015-0026

Waiguny,M.K.J.,Nelson,M.R.,&Marko,B.(2013).Howadvergamecontentinfluencesexplicitandimplicitbrand

attitudes:Whenviolencespillsover.Journal of Advertising,42(2-3),155–169.doi:10.1080/00913367.2013.774590

Waiguny,M.K.J.,Nelson,M.R.,&Terlutter,R.(2012).Entertainmentmatters!Therelationshipbetween

challengeandpersuasivenessofanadvergameforchildren.Journal of Marketing Communications,18(1),

69–89.doi:10.1080/13527266.2011.620766

Wang,A.(2006).Advertisingengagement:Adriverofmessageinvolvementonmessageeffects.Journal of 

Advertising,46(4),355–368.doi:10.2501/S0021849906060429

Wang,Z.,&Duff,B.R.(2016).Allloadsarenotequal:Distinctinfluencesofperceptualloadandcognitive

loadonperipheraladprocessing.Media Psychology,19(4),589–613.doi:10.1080/15213269.2015.1108204

Wise,K.,Bolls,P.D.,Kim,H.,Venkataraman,A.,&Meyer,R.(2008).Enjoymentofadvergamesandbrand

attitudes:Theimpactofthematicrelevance.Journal of Interactive Advertising,9(1),27–36.doi:10.1080/152

52019.2008.10722145

Yoon,S.,Choi,Y.K.,&Song,S.(2011).Whenintrusivecanbelikable.Journal of Advertising,40(2),63–76.

doi:10.2753/JOA0091-3367400205

View publication stats

View publication stats