Assessment of motivational patterns of women entrepreneurs in ngo sector and their impact on economic development case Study
Table 56: Motivational Patterns and Performance among Women Entrepreneurs
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- Bu səhifədəki naviqasiya:
- Sectors Patterns Performance Analysis
- Capital Turnover
- Table 57: Challenge Incidences on Commencement and Growth of Businesses
- Source: Field Survey, 2007
- Table 58: Entrepreneurial Perception, Innovative Skill and Creative Indices
- Source: Field Survey, 2007 Entrepreneurs and Environmental Factors
- Table 59: Entrepreneurs and Environmental Factors
- Motivation and Business Performance
- Table 60: Motivation and Business Performance
Table 56: Motivational Patterns and Performance among Women Entrepreneurs Across Economic Sectors
Source: Field Survey, 2007 Challenges that Women Entrepreneurs Face in Business Table 57 below presents challenges faced by women entrepreneurs in starting and growing their businesses across different sectors. Financial related problems appear to be the most common to all the sectors, because the figures seem to be the highest among other challenges. The Table shows a mean figure of 46.34, 72.82, 68.42 and 64.84 for agricultural, manufacturing, trade and service sectors respectively. Agriculture surprisingly revealed low response and reaction to finance variable. Here, (agro) family related problem was considered as highly significant. In order of prominence, nature of the business was cited moderately by all the sectors except service sector. This was closely followed by sexual harassment cited in service and trade sectors (24.77 and 24.12) which are higher than the agricultural and manufacturing sectors (18.42 and 16.28). Sexual impediment was not regarded as a serious problem in manufacturing and agricultural sectors; the weight was however noticeable. The challenge of competition seems to be higher in the service sector (34.46) than in other sectors (24.21, 24.21and 28.17) for agricultural, manufacturing and trade sector respectively. This is not surprising since a lot of women seem to be more in the service sector than in the other sectors. Table 57: Challenge Incidences on Commencement and Growth of Businesses
Source: Field Survey, 2007 Keys to Abbreviation: Ccc -Competition, customer loyalty and their complaints; Fin-finance Nb-Nature of business Sh-Sexual harassment Frp-Family related problem Perceptions of Women Entrepreneurs Table 58 shows different perceptions women entrepreneurs hold about themselves. There are eight prominent perceptions. The first among these is ability to find customers which has a mean score of 4.1451. This is followed by self achievement, which has the mean score of 4.1156. This is followed by independence with a mean score of 4.0466. This is not surprising as the issue of women liberation has become the main reason for women going into business, politics and other activities. The fourth is self esteem with a mean score of 4.0344, creativity and innovation (4.0343), acquisition of the skills required for the business (3.9876), desire for extra finance (3.9876) and energy and strength (3.9811). This implies that most women entrepreneurs believed that they are influential and this influence can be used to attract customers. Secondly, most of them cherished personal achievement “I wanted to have self-achievement by having my own business.” This implies that many of them believe that they can achieve whatever their men counterpart is achieving. Closely following is the need for independence “My need for independence made me to start my own business”. The need to boost personal self- esteem was also a common perception among women entrepreneurs. Many of them see themselves as highly creative and innovative “I am highly creative and innovative.” The self-confidence and personal pride with internal locus of control are attributes that women entrepreneurs ascribed to themselves “I believe I have control over my business resources through my own efforts”. The desire for extra income seems not to be their main reason for going into business. Probably, because they are being supported by their husbands since majority of them are married. They perceived themselves as strong and energetic “I have the strength and energy required”. They also see themselves as highly skilful “I have the skills required for business; this encouraged me to start this business”. Surprisingly, many of them did not rely on banking sector before starting their business, many of them disagreed with the statement “I started the business because I obtained loan from the bank”. They equally believed that starting their business is as a result of their inability to cope with many things at a time. Table 58: Entrepreneurial Perception, Innovative Skill and Creative Indices
Source: Field Survey, 2007 Entrepreneurs and Environmental Factors Table 59 below shows different environmental factors that are likely to motivate women entrepreneurs. Seven environmental factors seem to have the highest mean score. Most women entrepreneurs believed that accessibility to finance (with a mean score of 3.8313) in their environment influenced their establishment of business. Secondly, most of them identified the involvement in job creation in their environment (mean score =3.8037) as reason, behind their going into business this is followed by the desire to make contribution to their immediate environment with a mean score of 3.7685, the accessibility to their customers and suppliers had mean scores of 3.6770 and 3.6656 respectively. Desire to take advantage of business opportunity and not to be among the unemployed in their environment with mean scores of 3.5925 and 3.5851 respectively. also motivated many of them to go into business. Few of them cited infrastructural facilities as a motivator. Table 59: Entrepreneurs and Environmental Factors
Source: Field Survey, 2007 The issue of environment factors in relation with what motivated women entrepreneurs into business was looked at under the interview section, majority of them were of the opinion, that environment whether good or bad has a way of motivating someone to go into business. According to the result obtained form the survey study, 86% of the respondents agreed that bad environment helps someone to go into business than good environment. “ Good environment has a way of making someone to over relax while bad government can make you to think better on how to survive.” Motivation and Business Performance Table 60 below shows different perceptions that women entrepreneurs held about the reason for better performance or otherwise of businesses being owned by them. There are six prominent perceptions, many of them believed that their business is growing because of their inputs, competence and special marketing skills. Most women entrepreneurs believed that they are hard working and this has resulted in better performance in their business in terms of their financial investment. This is shown in the mean score which is the highest at 4.0864. This is closely followed by the perception that their personal income have increased since they started their own business with a mean score of 3.8847. This is also followed by other itmes such as, ‘business expansion as a result of the input of extra hours in their business’ with a mean score of 3.8696, increase in business profitability because of their personal involvement in business, with a mean score of 3.8179, increase in business revenue with a mean score of 3.7516 and increase in return on share with a mean score of 3.7304. Table 60: Motivation and Business Performance
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