Azərbaycan miLLİ elmlər akademiyasi folklor institutu dəDƏ qorqud dada gorgud

THE FOLKLORE PROCESSES IN VIRTUAL COOMUNICATION

AND THE IMAGE OF ALBERT EINSTEIN
Summary

In the article the folklore process in Azerbaijan languaged virtual space has been drawn into the research work. In modern period the essence and function of folklore on the base of the development of the information-communication technologies, the fast movement of globalizing and being virtual processes began to attain the new meanings. Now the technology and culture relations, including the communication needs being the important conditions of the human existence has made its new step. The communication methods appearing on the reckoning of the new technological opportunities according to its specification have influenced to the essence of the human sociability. This process has brought the quite different forms to the implementation technology of folklore connected straight with the communication. So that now in the condition of the Internet existence folklore has transformed from the acting technology “face to face” to the form “online communication” or “virtual commu­nication”. And it necessitated the transition from the traditional folklore to the virtual folklore. Of course, in this transition some parameters and conceptions of folklore – form, subject, style, actuality, audience, etc. have gained the quite different essence from the traditional folklore. In the article all these problems have been looked through in the Azerbaijan languaged virtual space on the foundation of the folklore activity, as the concrete example the explanations on the base of the Albert Einstein’s image have been given. It has been noted that the famous scientist Albert Einstein who was the author of the fundamental discoveries in the branch of physics has been formed as the folklore image in the Azerbaijan languaged virtual space. The emotional-psychological meanings taking part in the formation of this image have been also looked through in the article.

Key words: the Azerbaijan languaged virtual space, globalizing, folklore and technology, newslore, netlore, virtual folklore, Albert Einstein.