Brand Activation for Marc Jacobs Eyewear at Edward Beiner. Location

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Brand Activation for Marc Jacobs Eyewear at Edward Beiner.

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Location:

900 South Miami Avenue, Miami Florida 33130


Phone: 305.603.1216

Manger: Bridget

Email: brickell@edwardbeiner.com

Website: http://www.edwardbeiner.com/


Edward Beiner eyewear store located in Mary Brickell village is an iconic location for Miami’s young urban professionals, Those well-paid young middle-class professionals who work in a growng ,and have a luxurious lifestyle. This location attracts hip crowds by hosting lively happy hours.

The Experience:
The vibrant red, screaming faces backdrop is our brand activation hook, also known as the “attention grabber.” As consumers go to their habitual social events, we engage them by creating awareness of the grand premier of Marc Jacobs’s new eyewear collection. Our brand ambassadors cordially invite potential clients to have a full sensory experience. First, we activate our social media channels by offering a branded Mark Jacobs photo print, and directing them to tag their pictures with the brand’s theme, “screaming queen” as well as the store’s social media tags.

Upon entering the store, the consumer is surprised by our catering team, who offers flavored popcorn, soda and champagne. Through the brand activation experience, the consumer is trying the eyewear. The store’s sales associate continues the engagement, inciting a buy with a gift that is offered upon purchase.


Lastly, in order to leave a lasting impression, brand ambassadors use the Marc Jacobs app. Our brand activation team asks clients to pose in four look sentiments by which our consumer takes a picture in these looks: smile, scream, shock, and freestyle.

The vibrant red, screaming faces backdrop is our brand activation hook, also known as the “attention grabber.” As consumers go to their habitual social events, we engage them by creating awareness of the grand premier of Marc Jacobs’s new eyewear collection.
Brand Activation Hook macintosh hd:users:josegomez:downloads:img_4248.jpg



First, we activate our social channels by offering a branded Mark Jacobs photo print, and direct them to tag their pictures with the brands and the store’s social media tags.
macintosh hd:users:josegomez:downloads:img_4249.jpg


Jose & Keith

Brand Ambassadors






Upon entering the store, the consumer is surprised by our catering team, who offers them flavored popcorn, sodas and champagne. Through the brand activation experience the consumer is trying the eyewear and the stores’ sales associate continue the engagement, persuading the conversion by offering a gift upon purchase.
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Highlight Moments
Interacting with Fashion Blogger Laura Reyes, positioning our campaign within in the fashion influencers. Laura took several pictures with her friends and enjoyed our premier. Insta 4,567 followers.
http://www.thefashiondivablog.com/about/

Dania (Chacha) Guerrerro interested in having a brand activation team to promote Venue magazine and or the Miami club rum,


Daniag@venuemagazine.com Chacha@miamiclubrum.com

Phone 3053745599



Closing Remarks:
Bridget, The store manager, was very happy with the team’s performance. She particularly liked the social interaction of the campaign.
Cindy, our client was very satisfied with our performance. She left the promotional materials to be ready to ship by pick at the Edward Beiner store that is next to FedEx.
Tracking FedEx:
# 7905-2869-1586

# 7905-2887-1020

# 7905-2869-1575

Five rated by Cindy,

Jose Arrival 4:00 pm –9:30pm

Keith Hernandez 5-9:30



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