Capitol Collegiate Academy



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ASSURANCES
Capitol Collegiate will work with neighborhood associations and community groups to provide information about the availability of the charter school in the area. Capitol Collegiate will actively recruit students from traditionally underserved areas in order to enroll a student population that reflects the rich diversity in race, ethnicity, and economics, which exists in the South Sacramento area.

ANTICIPATED STUDENT POPULATION
Capitol Collegiate plans to serve families in Sacramento. We recognize that the school will likely be within the boundaries of 14th Street to the North, Florin Road to the South, Stockton Boulevard to the East, and Franklin Boulevard to the West. Our recruitment plan, as described in Element 7, outlines our plans to recruit families in this area as well as that which covers the entire SCUSD. Although the petition emphasizes the recruitment of students from underserved socioeconomic backgrounds, our marketing plan and efforts will absolutely work to attain a racial and ethnic balance that is reflective of the district. Indeed, with the diversity of the district, this is not only our legal requirement but our natural preference as well.
No admission test or achievement screening will be required to enroll at Capitol Collegiate, although diagnostic tests will be administered once a student is admitted in order to help teachers better prepare to serve each student at the school.

COMMUNITY OUTREACH AND RECRUITMENT PLAN
Community Outreach
Capitol Collegiate is committed to the mission of providing access to an excellent public education for students in the Sacramento community. In order to accomplish this mission, we realize the importance of string community ties as well as the need to engage the community in partnership with the school. We believe that this comprehensive effort in support of the academic achievement of students will be an important component to our success.
As a result of this belief, we have already begun the work of developing community ties and support. We have met with multiple community organizations and outreach groups which are outlined later in this section. We have also met with students and families in the area, and have been privileged to obtain their support. We will continue to work to engage these organizations and families throughout the development and growth of our school. These constituents and supporters are welcomed as supporters and advocates of our work. Additionally, some may also want to have a more active role in the school. We anticipate the ability to engage community groups in our work through after-school programs, tutoring programs, and community activities as the school develops. For example, we will work with community organizations such as the Boys and Girls Club to find after-school options for students on Professional Development Wednesdays. We could also provide community service organizations, such as Asian Resources, access to the school facility for meetings, events, or programs that support our students and families. We also expect that some community supporters may find an avenue of involvement to come through participation on the Capitol Collegiate Family Achievement Council. The individuals and organizations that choose to participate in this forum may help in the recruitment of students, the donation of their expertise when asked, and a strong voice at the bi-annual community meeting. We also anticipate distributing a regular newsletter to which we would send these valuable partners in our work.

Recruitment of Students
Capitol Collegiate recognizes the need for our school in this South Sacramento community. We additionally recognize that this school must absolutely be marketed to the entire SCUSD area. We further recognize the challenges of recruiting students and families to a new school, particularly one that is not their “home” or “district” school or may be farther away than the school closest to their homes. We also recognize that charters are relatively unfamiliar to many families in the area and that the recruitment process will also be one of informing families about their various choices. As a result, we have thoughtfully considered and planned a strategic effort that will utilize our community and business relationships to reach any interested families in the area. We will address this recruitment process openly, transparently, and honestly in order to provide families with the information that they need to make a decision that best serves the needs of their individual children. Our recruitment will begin in September 2010 and remain consistent until our lottery or we have met our enrollment targets. This plan will be designed by the Development Committee on the Board of Directors and executed by the school staff, predominantly the Head of School and Dean of Academics. The Board of Directors will hold the Head of School responsible for implementing this plan, and the effectiveness of the plan will be determined by using school benchmarks as to the number of applications submitted per week. Our recruitment strategies are outlined in Figure 7.1.

Figure 7.1: Specific Recruitment Strategies


Strategies for reaching larger Sacramento community

Specific Targets/Resources throughout SCUSD

Place Ads in Local Newspapers.

 Sacramento Bee, Sacramento News and Review, Sacramento Observer, Anons Russian Community Newspaper, El Informe Libre, Philippine Fiesta Newspaper

Disseminate press releases to local papers, radio and television stations announcing the opening of the school.

Plan to contact all of the following media outlets.

ABC, CBS, NBC, FOX, CW, WB, PBS, BET, ENDFM, KXJZ, KXPR, KYDS, KGBY, KSSJ, KYMX, KSEG, KRXQ, KZZO, KBMB, KNCI, KWOD, KDND, KHTK, KSQR, KCTC, KTKZ, KJAY, KIID, KFBK



Information/Brochure/Flier drop offs and posting to larger Sacramento community

At locations potential students and parents frequent in each community: daycare centers, community recreation centers, Fairytale Town, Sacramento Zoo, barber and beauty shops, laundromats, carry-out restaurants, check cashing stores, libraries, stores and other local businesses.

Have presence at local events

Cultural festivals, neighborhood block parties and community fairs such as: Sacramento Jazz Festival, California State Fair, Sacramento County Fair, Festival de la Familia, Sacramento Jazz Jubilee, Meadowview Jazz and Cultural Festival, Music Circus, Gold Rush Days, Sacramento Heritage Festival Sacramento Arts Festival, Sacramento World Music and Dance Festival

Strategies for reaching targeted communities

Specific Targets/Resources

Provide direct contact to families in our community and within our geographical service area.

Social workers, preachers, local businesses, youth organizations, daycares, after school programs, local libraries.

California State Railroad Museum, Aerospace Museum of California, Discovery Science/Space Museum, Discovery Gold Rush Museum, Crocker Art Museum, Towe Auto Museum, Funderland Children’s Park, Scandia Family Fun Center, Paradise Island



Conduct door-to-door recruitment.

Within the geographical area of the proposed school location.

Hold Information sessions and leave information at local recreation centers and programs.

Head Start, Boys and Girls Club, Sacramento ENRICHES, Fruitridge Community Center, Southgate Recreation and Parks, AMF Land Park Bowl, Mission Oaks Recreation and Park, Boy Scouts of America, Girl Scouts of America, Arden Fair Mall, Downtown Plaza, Florin Creek Recreation Center

Petition local paces of worship to address congregation (announcements, set up tables, leave information).

Within the geographical area of Sacramento City Unified School District.

Petition local libraries as forums for community outreach (announcements, set up tables, leave information).

Belle Cooledge Library, Colonial Heights Library, E.K. McClatchy Library, Martin Luther King, Jr. Library, McKinley Library, Robbie Waters Pocket-Greenhaven Library, Southgate Library

Contact real estate agents.

Contact local agents who work in the area and share information about the school.

Conduct periodic mass mailings.

Hire a mailing service to target grade-appropriate students living in our geographic service area.

Word of mouth campaigns.

Encourage parents who enroll their children to help spread the word about the school.

Utilize Capitol Collegiate’s Website.

Our website will have all enrollment material posted.

While we are committed to serving any child residing in SCUSD or other area permitted by law, who wishes to attend Capitol Collegiate, the majority of our recruitment efforts will focus on attracting families living within the boundaries of South Sacramento, as outlined. We plan to work in the community and closely with community organizations to build support for the school and ensure successful enrollment.


As of January 2010, members of the Capitol Collegiate founding team have met with the following community leaders and organizations to garner support for the school:


  • Office of Roger Dickinson, County Board of Supervisors

  • Mayor Kevin Johnson, Mayor of Sacramento

  • Gary Davis, Political Director, EdVoice

  • Paul Navarro, Deputy Legislative Affairs Director, Office of the Governor

  • Office of Bonnie Pannell

  • Larry Carr, Executive Director of the Florin Road Partnership

  • Kim Williams, CEO of the Sacramento Boys and Girls Club

  • Elizabeth Sterba, Co-Director, Building Healthy Communities

  • Elaine Abelaye, Executive Director, Asian Resources

  • Cecelia Curry, City Council, Winters

  • Staci Anderson, Executive Director, People Reaching Out

  • Tiffany Davidson, Branch Director, Boys and Girls Club

  • Dr. Pia Wong, Professor, Sacramento State University

  • Vik Amar, Assistant Dean, UC Davis School of Law

  • Valerie Piotrowski, Director of Foundations, Salvation Army

  • Dr. Ramona Bishop, Asst. Superintendent, Twin Rivers Unified School District

  • Cristin Fiorelli, Principal, Triumph PreSchool

  • Kim Bushard, Field Representative, State of California

  • Stephanie Francis, Capital Unity Council

  • Julie Aguilar Rogado, Deputy Director, Legal Services of Northern California

  • Michael Minnick, Executive Director, Sacramento ENRICHES

  • Charlene Mattison, Dean of Advancement, McGeorge School of Law

  • Tina Jordan, Instructor, Sacramento State University

  • Richard Ida, Associate Vice President of Instruction, Sacramento City College

  • Charles Mason, President and CEO, Ubuntu Green

  • Carlos Nevarez, Director and Associate Professor, Sacramento State University

  • Kiyana Davis, Director of the Education Pipeline, McGeorge School of Law



Please also refer to our letters of support for Capitol Collegiate, located in Appendix N.
FEDERAL COMPLIANCE
To the extent that Capitol Collegiate is a recipient of federal funds, including federal Title I, Part A funds, Capitol Collegiate agrees to meet all of the programmatic, fiscal and other regulatory requirements of the No Child Left Behind Act and other applicable federal grant programs. Capitol Collegiate agrees that it will keep and make available to the District any documentation necessary to demonstrate compliance with the requirements of the No Child Left Behind Act and other applicable federal programs, including, but not limited to, documentation related to required parental notifications, appropriate credentialing of teaching and paraprofessional staff, the implementation of Public School Choice and Supplemental Educational Services, where applicable, or any other mandated federal program requirement. The mandated requirements of NCLB include, but are not the limited to, the following:


  • Notify parents at the beginning of each school year of their “right to know” the professional qualifications of their child’s classroom teacher including a timely notice to each individual parent that the parent’s child has been assigned, or taught for four or more consecutive weeks by, a teacher who is not highly qualified.

  • Develop jointly with, and distribute to, parents of participating children, a school-parent compact.

  • Hold an annual Title I meeting for parents of participating Title I students.

  • Develop jointly with, agree on with, and distribute to, parents of participating children a written parent involvement policy.

Capitol Collegiate also understands that as part of its oversight of the school, the Charter School Office may conduct program review of federal and state compliance issues.





ELEMENT 8 - Admission Requirements

Admission Requirements, if applicable.” Ed. Code § 47605 (b)(5)(H)




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