Competition Commission Our Cases

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Introduction

  • Introduction

  • Competition Commission

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision





We have been in the spotlight recently regarding competition issues.

  • We have been in the spotlight recently regarding competition issues.

  • Present cases relate primarily to legacy issues.

  • An opportunity to explain our stance openly and transparently.

  • Previously an incumbent state firm, today a modern competitive multinational.

  • ArcelorMittal has rigorous compliance practices in place, including regular training to help prevent and prohibit anti-competitive practices.

  • Our leadership upholds the highest ethical standards and will not tolerate any behaviour that is at odds with our code of business conduct or detracts from the sustainable long term success and vision of the company.



Introduction

  • Introduction

  • Competition Policy

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision





In the 1990’s there were only 14 functioning competition authorities in the world

  • In the 1990’s there were only 14 functioning competition authorities in the world

  • Today there are nearly 100

  • With them, a new broad culture in regard to competition

  • Competition Commission was tasked with addressing market dominance

  • Authorities today are driven by the need to introduce competition to the market





Introduction

  • Introduction

  • Competition Commission

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision





The long steel market collusion and price fixing investigation relates mostly to activities between 2000 and 2004 but the Commission argued that the practice continued until 2008. We can confirm that these practices have stopped.

  • The long steel market collusion and price fixing investigation relates mostly to activities between 2000 and 2004 but the Commission argued that the practice continued until 2008. We can confirm that these practices have stopped.

  • The company co-operates with the Competition authorities and will present its case to the regulatory authorities in due course.

  • Most of the cases relate to legacy issues but there are exceptions

  • IPP pricing replaced with the basket method in 2006 with greater transparency in pricing policy.



Introduction

  • Introduction

  • Competition Commission

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision



As a business that operates in both South African and international markets our prices are market driven and globally competitive.

  • As a business that operates in both South African and international markets our prices are market driven and globally competitive.

  • In 2006, ArcelorMittal changed its pricing model from import parity pricing to a system benchmarked against a basket of domestic prices from a range of international markets.

  • Openly publish prices to all customers and other stakeholders, including the volume discounts per product.

  • All our customers are treated on an equal commercial basis and have access to the same information.

  • Despite drastic cost cutting initiatives, our current loss-making situation shows that our pricing can flow either way and underlines the adaptability of the basket model, which is vulnerable to market conditions.

  • Commitment to competitive behaviour and training of executives and sales & marketing staff.

  • Rigorous internal compliance policies.



Black Sea price base

  • Black Sea price base

  • Plus logistical costs

  • Plus import duties

  • Commission and financing

  • Plus harbour and stevedore cost

  • Plus domestic logistical cost

  • Converted with the exchange rate

  • The gap with the prevailing price levels is determined

  • A management decision is then taken with the above information together with the view on international steel price movement



This model averages out domestic US dollar prices of steel products in two developed (US, Germany) and two developing (China, Russia) nations.

  • This model averages out domestic US dollar prices of steel products in two developed (US, Germany) and two developing (China, Russia) nations.

  • This is translated on a monthly basis via our forecast for the Rand / US $ exchange rate for the months ahead.

  • New model implemented Q1 2006.

  • This method produces a realistic basis for supporting development of the steel manufacturing industry in SA.

  • Central to the development of the infrastructure which underpins the competitiveness of South Africa in the global economy.



Value-added export rebate system – funded and administered by SAISI.

  • Value-added export rebate system – funded and administered by SAISI.

  • Where do we want to be as a country – competitive with niche or mass producers?

    • China – difficult to compete on steel prices alone, other input costs are more crucial.
    • But we can add value through quality downstream products.
    • Efficient downstream manufacturing will enable South Africa to become globally competitive.
  • ArcelorMittal SA’s wider economic impact:

    • Employs 9 100 permanent and 2000 temporary staff (at peak production levels).
    • Supports thousands of jobs among sub-contractors and the downstream manufacturing industry.
    • Contribution to GDP: 1.2%.
    • Significant tax payments (2008: R4bn) and forex contribution (R5bn).
    • Trains artisans, technicians and engineers beyond its own requirements to support government’s drive to train scarce skills (Current pipeline of over 3,000 skills)
    • R250m CSI commitment to the construction of public schools over a 7-year period


Introduction

  • Introduction

  • Competition Commission

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision



ArcelorMittal South Africa operates its business in a manner that is in compliance with applicable competition law.

  • ArcelorMittal South Africa operates its business in a manner that is in compliance with applicable competition law.



ArcelorMittal has rigorous internal compliance practices in place, driven through documented compliance policies.

  • ArcelorMittal has rigorous internal compliance practices in place, driven through documented compliance policies.

    • Promoting a culture of probity and commitment to the highest standards of ethical and professional conduct which apply to all directors, employees and contractors.
    • Core values of honesty, integrity and dignity are firmly entrenched in the company’s code of business conduct.
    • Overarching Compliance Framework provides an overview of the compliance requirements:
      • Assists with effective implementation of Compliance
      • Sets out standards developed to highlight key aspects of compliance that must be attended to on an ongoing basis.




Introduction

  • Introduction

  • Competition Commission

  • Our Cases

  • Our Pricing

  • Compliance

  • Our Vision



We firmly believe that a successful business is a responsible business, and long-term growth for shareholders goes hand-in-hand with our wider commitment to our communities, our employees, and the environment.

  • We firmly believe that a successful business is a responsible business, and long-term growth for shareholders goes hand-in-hand with our wider commitment to our communities, our employees, and the environment.



We strive to operate with integrity, reliability and innovation - three core values that drive our business forward.

  • We strive to operate with integrity, reliability and innovation - three core values that drive our business forward.

  • Responsible behaviour is central to our business and fully supports our strategy for growth.

  • We promote high ethical standards across the business and provide detailed codes of best practice to all our employees.

  • ArcelorMittal's success in the steel sector relies on responsible behaviour and good corporate citizenship and maintaining good relationships with all its stakeholders.



ArcelorMittal South Africa does not believe that steel in this country is inappropriately priced.

  • ArcelorMittal South Africa does not believe that steel in this country is inappropriately priced.

  • On the contrary, by benchmarking prices against international norms we fairly reflect global supply and demand conditions.

  • Our basket pricing model puts paid to the criticism that we are abusing our strong local market position.

  • Realistic basis to support downstream steel industry with specific focus on export facing fabricators and manufacturers.

  • We need to move beyond legacy-based perceptions.




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