Course descriptions courses in english



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BUS412

Financial Statement Analysis

Provides the knowledge and skills necessary to take full advantage of financial reports and analysis. Topics that will be covered include financial statement, ratio analysis, comparative analysis, and the management of operation funds.




BUS413

Managerial Accounting

Case studies and detailed techniques of cost accounting, internal auditing, and controllership. Course provides understanding of important dimensions of management function of accounting.




BUS414

Taxation

Principles and practice of taxation with topics including gross income, itemised deductions, capital gains and losses, net operating loss, carrying forward and back, history of taxation, inception of laws, credits, exemptions, tax research, and operation of tax forms.




BUS417

Advanced Accounting

Deals with branch accounting, merger and consolidations, partnerships, trusts, insurance, governmental accounting and other advanced topics.




BUS418

Small Business Seminar

How to start and manage your own business. The types of small business enterprises. Establishing and managing a small business. Preparing business plans. Presentations and case studies.




BUS419

Research Methods in Business

Examines research designs commonly used in business decision making. Topics include survey, observation, data analysis, sampling, and quasi-experiments as they relate to problems in an organizational setting. Students submit a research proposal as part of the course requirements.




BUS420

Contemporary Issues in Business

New developments in management and business forms. Research, presentation and debates about the new issues in business.




BUS422

Project Evaluation & Investment Management

(Prereq: BUS307,BUS308) The purpose of this course is to introduce the student to the area of investments with emphasis upon why individuals and institutions invest and how they invest. This course also deals with the design and analysis of investment projects. Topics include measures of risk and return, process and techniques of investment valuation, various statistical methods and simulation techniques used in determining and measuring the degree of risk associated with investments projects, effect of high inflation rates in evaluating investment projects and projects financing approaches.




BUS423

International Finance

This course aims at introducing the students to instruments and institutions of international financial markets, evolution of international monetary system and foreign exchange markets. Also covered are rate determination theories, forecasting, purchasing power parity and interest rate parity theorems, hedging, speculation, internationaltrade financing, and international diversification of portfolios.




BUS424

Commercial Bank Management

This course is designed to provide an overview of commercial banks, their functions, management, and role in the economy. Topics include: basic asset, liability, liquidity and interest-rate risk management, primary lending functions pricing techniques, risk management bank organisation and familiarisation with international banking. The purpose and functions of central banking are studied with attention to monetary targets and policies.




BUS425

Portfolio Theory and Management

The purpose of this course is to introduce the student to modern portfolio risk theory, diversification, market equilibrium, market efficiency, capital asset pricing, arbitrage pricing theory, option pricing theory, single & multi index models, principles of fundamentals and technical analysis, analysis of alternative investments and portfolio performance monitoring and management.




BUS426

Financial Institutions and Markets

Study of financial sector; businesses, consumers and governments in money and capital markets are observed with emphasis on financial instruments, analysis of financial intermediaries and the determination of interest rates. The role of financial markets in economic development.




BUS427

International Banking

The basic principles covered in Commercial Banking Management are enhanced through an international perspective. Topics covered in this course arean overview of international banking and its structure, as well as the changing nature of bank management.




BUS428

International Accounting

International Accounting is the international aspects of accounting, including such matters as accounting principles and reporting practices in different countries and their classification; patterns of accounting development; international and regional harmonization, foreign currency translation; foreign exchange risk; international comparisons of consolidation accounting and inflation accounting; accounting in developing countries; performance evaluation of foreign subsidiaries.




BUS429

Comparative Accountingstandards

Topics covered include; current reporting requirements; differences between countries; user needs; future developments, harmonization and standards. International Financial Reporting Standards (IFRSs), International Accounting Standards (IASs) and other countries' accounting standards will be discussed. New developments in comparative international accounting.




BUS430

Supply Chain Management

(Prereq:BUS205,BUS206,BUS304) Supply chain operating practices and principles (i.e., the fundamentals of materials and logistics management). Studies and analyzes the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops a solid grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management. Includes forecasting, postponement, sourcing (in particular, global sourcing), network design, and virtual integration (web-centric) and illustrates these concepts through cases.




BUS434

Persuasive Techniques in Communication and Strategies

Students will learn about strategies and techniques of persuasion relating to a wide variety of communication contexts, situations on the basis of worldwide case studies.




BUS436

Contemporary Issues in Marketing

The focus of this course is to conceptualise and formulate strategic uses of contemporary marketing practices. The key issues and challenges facing the marketer in contemporary marketing will be assessed. New developments in marketing such as online public relations, advertising, niche marketing and one-to-one marketing issues are also in the content of this course.




BUS438

Financial Derivatives and Corporate Decision Making

The purpose of this course is to provide the student with the necessary skills to value and to employ options, futures, and related financial contracts. The topics to be covered are; Futures Markets & Their Applications, including the pricing and use of futures contracts on stock indices, on commodities, and Treasury instruments; Options Markets & Their Applications, covering the valuation and use of options, including a discussion of the empirical evidence and dynamic asset allocation strategies; Swaps, Complex Derivatives, Structured Securities including several cases, and the use (and misuse)of derivatives in the context corporate applications.




BUS444

Cross Cultural Studies in Organiztions

(Prereq:PSYC 100,SOCY100) Asian, American and European multinationals are studied on a comparative basis to understand similarities and differences in company objectives, company cultures and managerial practices.




BUS445

Workshop in Export and Import

Theory and practice of export and import transactions. Enhance with case studies.




BUS447

Comparative Banking Regulations

This course involves the application of basic contractual, tortious and restitutionary principles to the banking context. It also encompasses general and bank-specific legislation dealing with such diverse issues such as the prudential supervision of banks, the protection of consumers in their dealings with banks the operation of bank payment systems and the prevention of money-laundering and the financing of other unlawful activities. The aim of the course is to provide the student with an understanding of the basic principles of banking law to enable him or her to deal with the real-life banking law issues that are likely to arise in commercial practice.




BUS448

Marketing Channels

In learning to manage a firm's marketing channels primary emphasis goes toward development of a strategic framework for channel analysis, planning, and management. This course also takes a in-depth look at trends in marketing channels and a comparison of intermediary industries




BUS449

Managing Customer Relationship

The main purpose of this course is to introduce the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. The course provides hands-on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs.




BUS450

Consumer Behavior

Blending both concepts & applications from the field of consumer behaviour; presenting theoretical concepts, stressing the applications of these conceptual materials to marketing strategy and decision making in the private, public & non-profit sectors.




BUS451

Sales Management

To build students' understanding of sales management concepts and strategies, organization of sales department, planning sale force activities, operations and evaluation of results.




BUS452

Advertisement & Promotion Management

The main focuses of this course are advertising management and promotion techniques used by freelance advertisers and in-house advertising departments of any size of companies. New technologies in promotion and publicity sector and WEB advertising applications are also in the content of this course.




BUS453

Brand Management

In this course, within the concept of image management and other communicative applications which strengthen the effective consumer perception, the meaning of brand will be explained through case studies. How a brand is created, promoted and developed will ve taken into account by both conceptual and analytical framework. Students also understand the similarities and differences between local and international brand managements.




BUS454

Logistic Management

(Prereq:BUS304) Nature of logistic management. Institutional & functional analysis of distribution channels; selecting, evaluating & managing distribution channels. Location facilities, transportation, customer service and material handling




BUS455

Marketing Research

Research can be accepted the most crucial process in all marketing activities, within this concept this course is designed for giving scientific method & techniques used for the systematic data gathering, recording & analysing data about problems related to marketing of goods and services




BUS456

International Marketing

During this course the students can differentiate the concept of marketing a product or service internationally. Understanding multinational marketing environment and the conditions which determine market selection, product decisions, policy and pricing and distribution channels and different level of marketing communications will be explained during this course.




BUS457

Marketing Strategy

This course aims that students may integrate their knowledge gained from previous courses in order to design a master plan of marketing, to create a sustainable competitive advantage over rivals.




BUS458

Integrated Marketing Communication

This course introduces students to the concept and application of integrating the elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. IMC allows marketers to effectively and efficiently reach prospects and retain customers with consistent brand messages in the context of fragmented media and increasing customer empowerment through the Internet. Emphasis will be placed on linking the fundamentals of segmentation, targeting, positioning, buyer behaviour, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection




BUS459

Marketing Seminar

In this course it is aimed at collaborate with the marketing elites from different sector and for this approach we may organize several types of conferences, seminars and workshops in order to enhance student's experience and knowledge in the area.




BUS460

Budgeting Systems and Control

Business budgets. Preparations and applications of different types of budgeting systems for business corporations. Budgets and controlling systems.




BUS461

Accounting Software Applications

Computer aided accounting. Theory and application of different types of accounting computer programs.




BUS462

Leadership and Organizational Culture

(Prereq: BUS 301) The course focuses on understanding the critical leadership competencies and characteristics necessary for guiding organizations. This course will use leadership self-awareness tools developed especially for organizational leaders. Students will deepen their understanding of traditional and contemporary leadership theories and practices; and, explore the organizational contexts where work, management and leadership happen. Guiding organizations through strategic and operational change initiatives requires an understanding of organizational culture and change. This course will enable students to study organizational theories, systems thinking, and the relationship between cultural issues and successful change implementation. They will experiment with taking on the role of a change agent through simulations, case studies, and studying changes in their own work place.




BUS464

Accounting for Banks

This course explores Banks' financial statements, financial instruments, accounting for business combinations and consolidated accounts, disclosure and future developments Banks'' financial statements.




BUS465

Special Topics in Finance

Contemporary issues in financial management will be presented and discussed in this course. Thus, there will be opportunity to cover other new topics in finance.

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