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DAFTAR ACUAN

Azcel, amir D. 2002, Complete Business Statistics, 5th

York

edition, McGraw-Hill, New


Jaworski, et al. 2003, Internet Marketing, 2nd edition, McGraw-Hill, New York
Kartajaya, Hermawan, et al. 2004, Positoning,Diferensiasi and Brand, PT Gramedia

Pustaka Utama, Jakarta.
Kotler, Philip. 2003, Marketing Management, Prentice Hall, United States of

America


Kotler, Philip and Amstrong. 2004, Principles of Marketing, 10th

Hall, United States of America

edition, Prentice


Masran. 1979, Reability and How to Measure It, Universitas Gajah Mada, Yogyakarta. McCarthy and Perreault. 1999, Basic Marketing, McGraw-Hill, New York
Rayport, Jeffrey F and Jaworski. 2001, E-Commerce, McGraw-Hill, New York


Sekaran, Umar. 2003, Research Methods for Business, John Wiley & Sons, Inc, United of States
Sugiyono. 1999, Metodologi Penelitin Bisnis, CV Alfabeta Bandung

Umar, Husein. 2000, Riset Pemasaran dan Perilaku Konsumen, PT Gramedia Pustaka Utama bekerjasama dengan Jakarta Business Research Center, Jakarta.

DAFTAR PUSTAKA



Insa. 2005, “BroadBand”, Ebizz Asia, Vol.3, p 20 – 27.

Jaworski, et al. 2003, Internet Marketing, 2nd edition, McGraw-Hill, New York Rangkuti, Freddy. 1997, Riset Pemasaran, PT Gramedia Pustaka Utama, Jakarta. Temporal, Paul and KC Lee. 2001, Hi-Tech Hi-Touch Branding, John Wiley & Sons

Pte Ltd, Asia

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