Industry will benefit from the reduction of the periodic disruptions to sales that occurred in the past in association with highly visible outbreaks of food-borne illness, because under this option (as with the previous option) these outbreaks will be further minimised.
This option also supports the widespread adoption of good hygiene practices, by all seafood businesses in all sectors of the industry. The minority of seafood businesses that currently do not follow industry codes of practice, and whose hygiene can be improved, will be required to comply with the new Standard. Hence the level of food-borne illness associated with poor hygiene practices in the industry can be reduced. For consumers, this means fewer experiences of food-borne illness and a higher regard for the safety of seafood. Industry will benefit from the greater consumer satisfaction with the safety of seafood, which translates into a lift in demand for its products and higher sales.
