DEPARTAMENTUL DE LIMBI MODERNE ŞI COMUNICARE ÎN AFACERI
PROGRAMA ANALITICǍ
An universitar 2011-2012
Anul II – sem. 3
Limba modernǎ în afaceri, limba 1- englezǎ, francezǎ, germanǎ, italianǎ, spaniolǎ – 2 ore lucrǎri practice
1. Marketing
- produse şi servicii
- mixul de marketing
2. Publicitate
- reclame şi publicitate
3. Finanţe şi contabilitate
- finanţe publice şi ale firmei
- documente contabile: bilanţ, cont de profit şi pierdere etc.
4. Bănci şi burse
- tipuri de bănci şi servicii bancare
- documente bancare
- servicii bursiere
5. Cultură şi civilizaţie (tema la alegerea titularului de curs)
Anul II – sem. 4
Limba modernǎ în afaceri, limba 1- englezǎ, francezǎ, germanǎ, italianǎ, spaniolǎ – 2 ore lucrǎri practice
1. Asigurări
- tipuri de asigurări
- evaluarea riscurilor
2. Comerţ internaţional
-tranzacţii economice internaţionale
-modalităţi şi instrumente de plată
-transport internaţional de marfă
3. Plan de afaceri
-structura şi conţinutul
-elaborarea planului de afaceri
4. Cultură şi civilizaţie (eseu)
NOTA. Pentru Limba II se aplica aceleasi teme ca si la Limba I, adaptate insa la nivelul de pregatire al grupei de studiu.
Bibliografie
Anul II – sem. 3, sem.4
Limba modernǎ în afaceri, limba 1- englezǎ
Bibliografie obligatorie - Limba engleză
Adam, J.H. (1989). Dictionary of Business English. Harlow: Longman.
Bovee, C. L.and Thill, J. V. (1992). Business Communication Today. New York:
McGraw-Hill, Inc.
Brieger, N., Sweeney, S. The Language of Business English: Grammar and
Functions. Bristol: Prentice Hall.
Cotton, D. (1980). International Business Topics. Walton-on-Thames: Nelson
English Language Teaching.
Cotton, D. (1980). Keys to Management. Walton-on-Thames: Nelson English
Language Teaching.
Cotton, D., Robbins, S. (1993). Business Class. London: Thomas Nelson and Sons
Ltd.
European Commission, FT EUROfile, Financial Times Television, în colaborare
cu Comisia Europeană (CD-ROM).
European Commission, Hello, Europe: A Youth Guide to Europe and the
European Union, Office for Official Publications of the European Communities,
L-2985 Luxembourg (CD-ROM).
King, F.W.and Ann Cree, D. (1979). English Business Letters. Harlow: Longman.
Lannon, M., Tullis, G. and Trappe, T. (1993). Insights into Business. London:
Thomas Nelson and Sons Ltd.
Littlejohn, A. (1993). Company to Company: A New Approach to Business
Correspondence in English. Cambridge: Cambridge University Press.
Mackenzie, I. (1997). English for Business Studies: A Course for Business Studies
and Economics Students. Cambridge: Cambridge University Press.
Vince, M. (1997). Advanced Language Practice. Oxford: Macmillan Heinemann.
Vince, M. (1998). Intermediate Language Practice. Oxford: Macmillan Heinemann.
Wilson, M. (1987). Writing for Business. Harlow: Longman.
Bibliografie opţională - Limba englezǎ
English for Business and Administration. (1996). Bucureşti: Cavallioti Publishing
House & The British Council.
Campbell, D. (1994). Business for Non-Business Students. London: DP Publications Ltd.
Chilver, J. (1996). English for Business: A functional approach. London: DP Publications Ltd.
Chiriacescu, A., Muresan, L., Barghiel, V., and Hollinger, (1997). A.
Corespondenţă de afaceri în limbile română şi engleză. Bucureşti: Teora.
Doherty, M., Knapp, L., and Swift, S. (1987). Write for Business: Skills for
Effective Report Writing in English. Harlow: Longman.
European Commission, EUROPA, Institut für Europäische Politik (CD-ROM).
Flower, J. (1990). Build Your Business Vocabulary. Hove: Language Teaching
Publications.
Goddard, C. (1994). Business Idioms International. Bristol: Prentice Hall.
Howard-Williams, D. and Herd, C. (1992). Business Words. Oxford: Heinemann.
Jacob, M. and Strutt, P. (1997). English for International Tourism. Harlow: Longman.
Jones, L. and Alexander, R. (1997). New International Business English.
Cambridge: Cambridge University Press.
Radice, F. (1982). English for International Trade. London: Thomas Nelson and
Sons Ltd.
Sneyd, M. (1992). International Banking and Finance. Bristol: Prentice Hall.
Vince, M. (1999). First Certificate Language Practice. Oxford: Macmillan Heinemann.
Director de Departament,
Conf.univ.dr. Delia Marga
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