CASE STUDY 1
Digital Marketing Presence of Amazon.com
Based in the United States and originally started as an online bookstore back in 1994,
Amazon Inc. (
www.amazon.com
) has grown to become a market leader in electronic
commerce, diversifying into a number of areas including technology, software, music, film,
apparel and home-ware. Alongside being the world’s biggest provider of Cloud
Infrastructure, more recently they have become a prominent producer of consumer electronics
including tablet and smartphone technology.
As the world’s largest online retailer, it’s fair to say that Amazon has a clear and decisive grip
on the ins-and-outs of the Digital Marketplace, and that expert knowledge is perfectly evident
in their Social Media efforts. With a central branded account and verified accounts for each
of their separate products, including Amazon Music, Amazon Video and Amazon Web
Services, they utilise Social Media to its fullest potential as both a marketing and customer
service tool.
Every successful Social Network is constantly evolving to meet the growing needs of
consumers, and Amazon are more than willing to take an active role in that evolution.
Amazon listens and respond
s
to their customers, offering awesome content that provides
value to those who interact with it. Any big business that wants to seriously invest in their
Digital Marketing well should take a look at Amazon’s Social Media pages and its digital
marketing strategies
(
http://giraffesocialmedia.co.uk/how-do-amazon-use-social-media/
)
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