Digital marketing is often confused with online marketing. Digital marketing is the process of promoting a brand, service or product on the internet

Who’s already doing it? 

There  are  a  number  of  brands  already  catering  to  the  demands  of  Millennials.  Ikea  and 

Sephora  certainly know  how to  dominate social  media, and make excellent  use of Pinterest 

and  intagram.  They  consistently  engage  with  followers  by  asking  questions,  running 

competitions and posting attractive, interesting and entertaining photos and videos. 

This  is  a  major  step  forward  from  the  customer  service  we  receive  via  text  –  where  the 

customer service agent will be dealing with multiple conversations at one time. 

Conclusion 

We  can’t  ignore  any  shopper  demographic,  and  Millennials  are  no  exception  –  they  are  a 

difficult group to bracket, but ultimately they want very similar things to other consumers and 

can be exceptionally loyal customers provided they feel they’ve been treated well. 

If  you  provide  a  smooth,  personalised  digital  shopping  experience  that  is  easily  accessible, 

Millennials  will ultimately be  great  ambassadors  for  your brand, which in turn means  good 

return on investment for your business. 

Kathryn Kearns  

Source:http://www.returncustomer.com/millennials-expect-online-customer-service/ 

(Accessed in March 2018).