Free-to-Air: None
Paid: May increase average cost if receivers are able and willing to pay; will increase average costs if new decryption technologies must be deployed
Free-to-Air: May increase or decrease demand for advertising
Paid: Possible loss
to the extent that decrypters are able and willing to pay
if users stop subscribing and shift to viewing unauthorized decrypted signals
Free-to-Air: May increase or decrease advertising income
Paid: Possible loss
to the extent that decrypters are able and willing to pay
if another operator who is able and willing to pay decides not to buy or pay as much for the rights because of unauthorized decryption in the intended market
if users stop subscribing and shift to unauthorized decryption
