Unauthorized retransmission
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Free-to-Air: None
Paid: None
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Free-to-Air: None
Paid: May increase average cost if receivers are able and willing to pay
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Free-to-Air: None on consumer demand
May increase or decrease demand for advertising
Paid: Possible loss
if receivers substitute the original signal
if users stop subscribing and shift to viewing unauthorized retransmissions
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Free-to-Air: May increase or decrease advertising income depending on whether advertising fees change based on increased or decreased viewership and whether ads are removed or replaced
Paid: Possible loss
if retransmitters substitute parts of the original signal or retransmitters would pay
if another operator who is able and willing to pay decides not to buy or pay as much for the rights because of unauthorized retransmission in the intended market
if users stop subscribing and shift to unauthorized retransmissions
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