E sccr/21/2 Original: English date: August , 2010 Standing Committee on Copyright and Related Rights Twenty First Session Geneva, November to 12, 2010


External to the Intended Market of the Signal*



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External to the Intended Market of the Signal*

Unauthorized signal reception

Free-to-Air: None
Paid: None


Free-to-Air: None
Paid: None

Free-to-Air: None on consumer demand
May increase or decrease demand for advertising
Paid: Affects consumer demand and demand for advertising for paid broadcasters in the external market
None in the intended market, unless signals are reintroduced into the intended market
May affect demand for other broadcasts intended for that market

Free-to-Air: May increase or decrease advertising income in the intended market if the broadcasts that are received without authorization are reintroduced into the intended market and audience size/ratings decreases as viewers shift to viewing unauthorized broadcasts
May increase or decrease advertising income of broadcasters in the external market
(Change in advertising income also depends on whether ad service fees change based on increased viewership and whether ads are removed or replaced)
Paid: Possible loss (advertising and subscription) for paid broadcasters in the external market
None in the intended market, unless signals are reintroduced
May affect revenue for other free and pay broadcasts/cablecasts intended for that market and for rights sales






Effect on Marginal Costs

Effect on Average Costs

Effect on Demand

Effect on Revenue


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