E sccr/21/2 Original: English date: August , 2010 Standing Committee on Copyright and Related Rights Twenty First Session Geneva, November to 12, 2010


External to the Intended Market of the Signal* (Continued)



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External to the Intended Market of the Signal* (Continued)

Unauthorized retransmission

Free-to-Air: None
Paid: None

Free-to-Air: None
Paid: None

Free-to-Air: None on consumer demand
May increase or decrease demand for advertising
Paid: May affect consumer demand and demand for advertising for paid broadcasters in the external market
None in the intended market, unless the signals are reintroduced into the intended market
May affect demand for other broadcasts intended for that market

Free-to-Air: ; May increase or decrease advertising income in the intended market if the unauthorized retransmissions are reintroduced into the intended market and audience size/ratings decreases as viewers shift to viewing unauthorized broadcasts
May increase or decrease advertising income in the external market
May increase or decrease demand for advertising depending on whether advertising fees change based on increased viewership and whether ads are removed or replaced
Paid: May affect revenue (advertising and subscription) of paid broadcasters in the external market
None in the intended market, unless unauthorized retransmissions are reintroduced into the intended market
May affect revenue for other free and pay broadcasts intended for that market and for rights sales

*based on signal use in external market; if signal is reintroduced into the originating market, then intended market consequences apply

Figure 3: Harm as Seen in an Analysis Tree

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