E sccr/21/2 Original: English date: August , 2010 Standing Committee on Copyright and Related Rights Twenty First Session Geneva, November to 12, 2010


External to the Intended Market of the Signal* (Continued)



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External to the Intended Market of the Signal* (Continued)

Unauthorized decryption

Free-to-Air: None
Paid: None

Free-to-Air: None
Paid: Will increase average costs if new decryption technologies must be deployed to protect signal

Free-to-Air: None on consumer demand
May increase or decrease demand for advertising for broadcasters in the internal and external markets
Paid: May affect consumer demand and demand for advertising for paid broadcasters in the external market

None in the intended market, unless decrypted signals are reintroduced into the intended market


May affect demand for other broadcasts intended for that market

Free-to-Air:
May increase or decrease advertising income in the intended market if decrypted signals are reintroduced into the intended market and audience size/ratings decreases as viewers shift to viewing unauthorized broadcasts
May increase or decrease advertising income of broadcasters in the external market
(Change in advertising income also depends on whether ad service fees change based on increased viewership and whether ads are removed or replaced)
Paid: Possible loss (advertising and subscription) for paid broadcasters in the external market
None in the intended market, unless decrypted signals are reintroduced into the intended market
May affect revenue of other free and pay broadcasts/cablecasts intended for that market and for rights sale






Effect on Marginal Costs

Effect on Average Costs

Effect on Demand

Effect on Revenue


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