Haaga-Helia University of Applied Sciences Course Description



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Haaga-Helia

University of Applied Sciences

Course Description

com8hh008

Using Instagram for Professional Purposes


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25 January 2017
























Using Instagram for Professional Purposes


Code: com8hh008
Extent: 1 credit (27 h)
Timing: Semesters 1–7
Language: English
Course level: Free-choice Studies
Course type: Free-choice Studies

Prerequisites

No prerequisites. There is no tuition, and the students may post their completed learning assignment into Moodle any time during the academic year, preferably three weeks before the desired registration of the grade.



Learning objectives and assessment

Upon successful completion of the course, the students can:

Create and update a useful Instagram profile.
Use Instagram effectively for professional purposes.

The successful completion of the course is assessed on a scale of 1–5, using the criteria in the assessment matrix below.



Contents

The students search and study relevant sources independently about how to create a useful Instagram profile and how to use Instagram effectively for professional purposes in their own career. The assessment matrix will guide the students towards the desired goal.



Business connections

The implementation of the learning assignment in a popular social media platform entails interaction with the business community.



Internationality

The language of the profile is English, and the profile and the posts are designed for an international audience.



Learning methods

Independent learning assignment based on independent study. See the instructions below.



Recognising and validating prior learning (RPL)

The student may present their existing Instagram profile and posts where applicable, with possible modifications.



Course teacher

Matti Helelä



Learning materials

Instagram guidelines on the Internet.



Learning assignment


  1. Do some research on the Internet about how to create a useful Instagram profile and how to use Instagram effectively for professional purposes in your own career.

  2. Either update your existing Instagram profile or create a new one.

    • Take (with your own camera) and post a total of five (or more) professionally meaningful photos and/or videos from the viewpoint of your own career.

    • Use professionally relevant and catchy text to convey your message.

    • Use hashtags wisely.

    • Tell a story. Be creative.

    • Interact with others, commenting on their images/videos.

  1. Post your completed assignment into Moodle as follows:

    • Write a link to your Instagram profile.

    • Write a brief text to assess your own work using the three criteria in the assessment matrix below.

    • Mention your degree programme.

Assessment matrix




Assessment Criteria




Content

Verbal expression

Visual expression

5

Your profile looks highly professional. You provide professionally very relevant and appealing content. Very clear, engaging, well integrated, and creative story. Successful interaction with others.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use keywords and hashtags very wisely.

Your images/videos convey the message in a highly creative way. They look highly professional, very well framed and of high technical quality.

4

Your profile looks professional. You provide professionally relevant content. Clear and appealing story. Good interaction with others.

Correct, fluent and pleasant language. Versatile and accurate vocabulary. You use important keywords and hashtags.

Your images/videos convey the message very clearly. They look professional, well framed and of good quality.

3

You provide professionally some relevant content. You tell a story. Interaction with others.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary. You use keywords and hashtags mainly quite well.

Most of your images/videos convey the message. Most of them look professional, rather well framed and of rather good quality.

2

You provide partly professional and relevant content. Some effort to create a story. Minimal interaction with others.

Mostly readable language, including several mistakes. General vocabulary. You use keywords and hashtags.

Your images/videos serve the purpose, although they look somewhat semiprofessional, poorly framed, or technically modest.

1

You provide little professionally relevant content. Lack of a clear story. Some effort to interact with others.

Understandable but quite defective language. Your keywords and hashtags are minimal or poorly chosen.

Your use of images/videos do not seem to convey the message very clearly but they draw some attention. They look poorly framed or technically defective.

0

Your posts do not serve the purpose.

Your language does not convey the message, or no hashtags.

Your images/videos do not seem to convey the message, or you do not use professionally any meaningful images, or your images look very poorly framed, or their quality is very poor.




http://myy.haaga-helia.fi/~liibba/instagram/instagram-coursedescription.doc


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