“Has the sleeping giant, “Has the sleeping giant

“Has the sleeping giant,

• “Has the sleeping giant,

• that is India, begun to stir

• at last?”

• Mr. Sepp Blatter

• FIFA President

Football in …

• Football in …

• Attendances and TV audiences

• Under-15 years

• 33 State Teams

• Annual Tournament

Integrate Coca-Cola’s sporting objectives with the network and authenticity of the AIFF

• Integrate Coca-Cola’s sporting objectives with the network and authenticity of the AIFF

• Coca-Cola to own the sub-junior championships for ‘Mir Iqbal Hussain Trophy’

• Coca-Cola becomes the grassroots partner and claims the title of the sub-junior championship

• Coca-Cola get the title rights to the U15 National Championships for ‘Mir Iqbal Hussain Trophy’

• Coca-Cola to get on-ground branding rights for the National and Regional Championships