Higher school of psychology

5. Description of the promotional activities for the study programme

Advertising and informative campaign is organized by the HSP management. The campaign has several directions, and the target audience of the campaign are person with higher education in psychology wishing to acquire a higher qualification in psychology.

A range of information media are made use of during the campaign: TV, radio, the press. Advertisements are placed in the major city periodicals such as “Diena”, “Dienas Bizness”, “Neatkarīgā Rīta avīze”, “Вести Сегодня”, “Час”, “Суббота”, “Бизнес и Балтия”, and other. Besides, commercials run on radio channels such as Radio PIK, Mix FM 102,7, European Hit Radio) (See table 5.1.).

The Rector of the HSP and the Director of the programme regularly take part in the LTV7 programs devoted to the possibilities of education in Latvia.

The HSP organizes information days when it is possible to meet with the Director of the programme and get full information about the studies. The teaching staff and students of the HSP on a regular basis take part in the annual exhibition “Skola”(“School”).

In winter 2005 the higher School of Psychology held a range of seminars and other events devoted to its anniversary, and all interested could get information concerning the possibilities of education at the HSP and the education system in general. Professional career agencies and representatives from the Higher Education Quality Evaluation Center gave information concerning the possibilities of obtaining education in Latvia, its significance and quality.

HSP maintain the Internet home page (www.psy.lv), where all interested can find information concerning the study programme and current news.

Table 5.1.

HSP advertising (including about the master studies) in 2005.

Media	Number of the advertisements per year and names of the media
Periodical editions	Dienas Bizness (3), Diena (2), Izglītība un Kultūra (1), Latvijas avīze (3), Neatkarīga Rīta avīze (3), Rīgas Balss (2), Mājas viesis (1), Vakara ziņas (2), Вести Сегодня (5), Бизнес и Балтия (3), Суббота (1), Телеграф (3), 7 Секретов (1), Образование и Карьера (16), Час (4), Вести (2), Digital Time (1), MK-Latvija (3), Деловые вести (1), Week END (1), CITADEL (1)
Magazines	Пятница (1)
Radio	European Hit Radio, Radio PIK
Television	Regional television, Visa Latvija
Other	Izglītības Ceļvedis (Educational manual), izstāde «Skola – 2005»(Exhibition “School-2005”), izstāde Viļņā ( Exhibition in Vilnius),, izsatāde Kijevā (Exhibition in Kiev), booklets, leaflets, posters, katalogs 118 (Katalogue 118), Kontakti, Mūsu Latvija

6. Evaluation of the study programme prospects

Professional master studies programme delivered at the HSP PA is in line with the current social and economic situation in Latvia. The study programme is training unique specialists for professional work in the field of psychology.

The current social and economic situation asks for the specialists with high qualifications in the field of psychology. The design of the Master studies programme enables the master students to develop an integrated approach to analyze professional activity in a range of spheres, such as in education, sports, transport, enterprising etc. The design of the study courses enables to improve the effectiveness of the professional activity and provide psychological support in the course of professional development, as well as to evaluate the functional possibilities of a person in the process of work. In the course of the studies research is conducted on psycho- physiological, personal and social resources of various professions members facing stress and “burnout” syndrome and their abilities in coping with and avoiding those. The programme considers issues in engineering psychology and ergonomics, with the aim to optimize the psychological mechanisms involved in professional activity.

The problems in modern professional life and social and economic situation emphasizes the issues of psychological support, the skills and abilities required to find solutions for problematic issues in a variety of fields, such as work safety, professional activities with high risk factor etc. The specialists graduating from the present study programme will be able to work in the following fields:

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  Diagnostics allowing to determine the areas of improvement in the work of an organization;
  
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  Organizational counseling;
  
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  Compiling and utilizing information, creating professiogramms (model of profession), professional qualification requirements for the personnel, compiling information system on recruiting employees to work in banks and personal transfer;
  
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  psychological assessment of normative documents, worCPlace, work environment, systems of work stimulation and motivation, system of work distribution;
  
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  methodological research, theoretical and practical problems of work psychology and engineering psychology.
  

All the above allows to prepare competitive specialists able to effectively find application for the knowledge and skills on the job market both in Latvia and the EU. The above is also conductive to the professional development and improvement of the professional qualification of a psychologist, and contributes to the solution of the problem of training the instructors for work in the HSP and other educational establishments.