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Please note that course descriptions of all courses are listed for reference. Some of these are discontinued. These are indicated by asterisk (*).
BUSINESS COURSES

BUS - 101 Micro Economics

Credit Hrs:  3
Pre-requisite: Nil

Course Objective:

This course is designed to introduce students to widely applicable concepts and principles of microeconomics theory. It will help students to understand principles and applicability of microeconomics theory into the modern business world and help them with the skills of becoming potential and effective managers.

The course will enable students to develop skills in the knowledge and understanding of the basic microeconomics principles and application of these principles to managerial decision making.

Topics Include:

Introduction to Microeconomics, Concepts and Importance, Demand and its related concepts, Supply and its related concepts, Market equilibrium, Consumer and producer surplus, Network Externalities, Demand Elasticities, PED, YED and CED, Calculation and its usefulness, Production function, Short and long run, Law of diminishing returns, Applicability and stages of production, Costs of production, OC, SC, FC, VC, TC, AC and MC, Relationship between short run and long run cost curves, Economies of scale, Market Structures, Perfect Competition and pursuance of profit maximization in short and long runs, Monopoly and its output decision, Natural monopoly, Monopsony, Sources of monopoly power, Limiting monopoly power, Price discrimination, Monopolistic competition, Equilibrium in short and long runs, Oligopoly, Equilibrium in oligopoly market, Oligopoly, The Cournet model, Competition Vs collusion, Cartel, Kinked demand curve, Game theory, Nash equilibrium, Externalities, Positive and negative externality, Ways of correction market failure, Asymmetric information, Basic concepts and applicability.

Text Book:

1. 
   Principles of Economics by N.Gregory Mankiw
   
2. 
   Microeconomics by R.S.Pindyck
   

BUS - 201 Businesses & Organizations

Credit hours: 3
Pre requisite: Nil

Course Objectives:

This course aims to cover businesses and organizations in today's global environment looking at both small and large businesses and how they operate. Particular emphasis is placed on the basic practices of different business and organizations with a mention of basic accounting practices, entrepreneurship, managing human resources, using technology to manage information, ethics and social responsibility and human resource practices such as leadership, motivation and team working, which are used to mobile businesses and organizations.

Topics include:

Blending People, Technology and Ethical Behaviour, Achieving Business Success by Demonstrating Ethical Behaviour and Social Responsibility, Competing in Global Markets, Options for organizing small and large businesses, Entrepreneurship Alternative, Management, Leadership, and the Internal Organization, Electronic Commerce, HRM and motivation, 

Creating and Producing World-Class Goods and Services, Distributing Goods and Services, Promoting Goods and Services, Using technology to manage information, Understanding accounting and financial statements, Final Presentations

Text Book:

Contemporary Business: thirteenth Edition by Louis E. Boone and David L.Kurtz (2002) Harcourt College Publishers

BUS - 202 Macro Economics

Credit hours: 3

Pre Requisite: BUS - 101 Micro Economics

Course Objective:

This course aims at introducing the basic concepts of macro economics and their practical importance, this course gives the students an overview of issues controlled by macroeconomists in the policy side as well. It would also build deeper understanding of the students about working of open economy macroeconomics.

This course will enable the students to analyze how different forces tend to change the economy over time, and how to come up with policy suggestions and the effects of these policies over time.

Topics include:

Difference between microeconomics and macroeconomics, scope of macroeconomics, inflation and unemployment, G.D.P., G.N.P., N.N.P., P.I., Keynesian model of income and employment verses classical model, equilibrium level of national income, the role of govt., business cycles, I.S. Curve, L.M. Curve, general equilibrium, business cycles, types and instruments of monetary policy, role of monetary policy in aggregate economic activity, stabilization and growth, nature , role of fiscal, working of foreign exchange market and determination of exchange rates, B.O.P. and B.O.T., W.T.O. and its impact on Pakistan’s economy.

Text Book:

• 
  Principles of Macroeconomics, 4^th Edition by Stiglitz and Walsh (WW Norton)
  
• 
  Principles of Macroeconomics, 2^nd Edition by Mankiw, N., G., Bandyopadhyay, D., & Wooding, P. (2009) in New Zealand, Australia: Thomson Learning
  
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  Class Notes
  

BUS - 301 Marketing and Business Development
Credit hours: 4

Pre requisite: Bus - 304 Principles of Marketing

Course Objective:

The core objective of this course is to provide students with hands-on-experience to the notions regarding, Marketing Management, New Business Development, New Product Development. This will help students in gaining exposure to the emerging businesses, their development over time and marketing tactics. To equip the students with strategic decision making concerning, business opportunities, marketing strategies, and new product research and development. This course will assist students in initiating business proposal and sell it in the marketplace.  

Topics Included:

Marketing for 21^st Century: The importance of Marketing, Scope, Core Marketing Concepts, The New Marketing Realities. Developing marketing strategies and plans: Marketing and customer value, Corporate and Division strategic planning, Business unit strategic planning.Connecting with Customers: creating customer value, Satisfaction & Loyalty, CPV, Marketing insight, CLV, cultivating customer relationships, CRM, customer databases and database marketing.Analyzing consumer Markets: What influences customer behaviors, Cultural & Social factors, Motivation: Freud, Maslow, Hezberg. Identifying Market Segments and Targets: Level of market segmentation, Bases for segmenting consumer markets, Bases for segmenting business markets, Market Targeting, Effective segmentation criteria, Additional Considerations. Dealing With Competition: Competitive Forces, Identifying competitors, Analyzing competitors, Strategies and objectives, Competitive strategies for market leaders, Balancing customer and competitor orientations. Managing Retailing, Wholesaling and Logistics: Retailing, The new retail environment, Marketing Decisions, Private Labels, Wholesaling, Market Logistics, Integrated Logistics systems, organizational lessons, Market logistics decisions, Trends in Wholesaling.Designing and Managing Integrated Marketing Communication: Developing effective communications, deciding the marketing communication Mix, Managing the integrated marketing communications process

Text Books:

Marketing Management by Philip Kotler and Kevin Keller (14^th Edition Published by Prentice Hall)

BUS - 303 Business Law
Credit hours: 3

Pre-requisite: Nil

Course Objective:

This course gives an overview to students to be aware with the legal side of everyday business, particularly to establish and to form business organizations for the conduction of business. In addition, the formation of different contracts and other business transactions required in compliance with the business activities by proprietors, firms and companies. To begin with concepts about business law main principles will be picked up then will be applied practically in the business field in the compliance of legal requirements incidentally and spontaneously.

Topics Include:

Introduction to Law, Basic Features of Law in Society, Sources of Law, Categories of Law, Introduction to Business Law, Law of Tort, Law of Contract, Nature and Kinds of Contracts, Offer and Acceptance, Consideration, Capacity of Parties, Free Consent, Legality of Object and Consideration, Formation of a Contract, Classification of Contract, Modes of Discharge of Contract, Remedies for Breach of Contract, Contingent Contracts, Quasi Contracts, Contract of Indemnity and Guarantee, Contract of Bailment and Pledge, Contract of Sale of Goods, Conditions and Warranties, Performance of Contract of Sale, Remedial Measures, Contract of Agency, Law of Partnership, Definition and Nature of Partnership, Formation of Partnership, Rights, Duties and Liabilities of Partnership, Dissolution of Partnership, Carriage of Goods by Sea, Post Project Reviews, Closing.

Text Book:

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  Mercantile Law by M.C Kuchhal
  

BUS - 304 Principles of Marketing
Credit hours: 3

Pre requisites: MGT - 101 Principles of Management

Course Objective:

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development. People often define "marketing" as advertising – a highly visible activity by which organizations try to persuade consumers to buy products and services. However, marketing is much more than advertising and even the most skillful marketing cannot make consumers buy things that they don't want. Marketing involves two basic sets of activities.

The objectives of this course are to:

 (1) Introduce the concepts, analysis, and activities that comprise marketing management

(2) Help sharpen analytical skills and show how to use them to assess and solve marketing problems

(3) Understand marketing and the marketing process, analyzing marketing opportunities, selecting target markets and developing the marketing mix

(4) Provide a foundation for other business courses

Topics include:

Marketing and the Marketing Process, Customer Value, Marketing Strategy, Understanding the Marketplace and Consumers, The Marketing Environment, Consumer Markets and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior, Market. Research, Marketing Strategy and Marketing Mix, Pricing, Pricing Strategies, Marketing Channel, Retailing and Wholesaling, Communicating Customer Value: Integrated Marketing Communication Strategy, Advertising and Public Relations, Personal Selling and Sales Promotion, Direct and Online Marketing: Building Direct Customer Relationships, Creating Competitive Advantage. 

Text Book:

• 
  Principles of Marketing by Philip Kotler and Gary Armstrong – Prentice Hall 14^th Edition
  

COMPUTER SCIENCES COURSES

CSC - 104 Digital Logic Design

Credit Hours: 3
Pre-requisite: Introduction to Information and Communication

Course objectives:

To learn the concepts of digital logic system analysis and design. This course introduces the concept of digital logic, gates and the digital circuits. Further, it focuses on the design and analysis combinational and sequential circuits. It also serves to familiarize the student with the logic design of basic computer hardware components like Random Access Memory and Programmable Logic arrays.

Course Outline:

Binary Numbers and Codes, Octal and Hexadecimal Numbers. Number base conversions, Arithmetic operations with different bases Complements,2’s and 1’s complements, Signed binary numbers, Binary codes BCD,ASCII,Gray,Binary Logic gates,AND,OR,NOT, Boolean Algebra Basic Definitions Basic Theorms ,Boolean Functions. Standard Forms Min term and Max term. Simplification of Boolean functions using SOP and POS Multilevel NAND/NOR Implementation, Gate Level Minimization Karnaugh Map ,Binary Adder,Subtractor,Half and Full Binary adder,Ripple Binary Adder ComparatorDecoder:1-2 ,2-4 , 3-8 Decoder, Analysis and Synthesis of Sequential Circuits,Latches,Flip Flops, Registers and Counters ,Shift Registers, Synchronous and Ripple Counter, Sequential Circuits with Programmable Logic Devices,Random Access Memory PLA(Programmable Logic Array)

Recommended Text:

1. 
   Digital Design, 4/E M. Morris Mano & Michael D. Ciletti ISBN-10: 0131989243
   ISBN-13: 9780131989245 Publisher: Prentice Hall
   
2. 
   Digital Fundamentals / 9E By Thomas L. Floyd Published by Floyd Publisher, 2007
   

 

CSC - 105 Discrete Structures

Credit hours: 3
Pre Requisite: Nil

Course objective:

This course helps the student to learn mathematical facts and how to apply them. The focus is to learn mathematical reasoning, combinatorial analysis, discrete structures and algorithmic thinking. Students will be able to understand the basics of discrete probability and number theory, and be able to apply the methods in problem solving.

Topics include:

Boolean algebra, functions with applications in coding theory; set theory with application in grammar and languages, basic logic, basics of counting, discrete probability, sequences and recurrence relation, relations, introduction to combinatorics, inclusion-exclusion principle and binomial methods, counting and partitions, graph theory

Text Book:

• 
  Discrete Mathematics with Applications 4^th edition SusuannaEpp
  
• 
  Discrete Mathematics and Its Applications by K. Rosen
  

CSC - 107 Fundamentals of Computers
Credit hours: 4

Pre requisites: Nil

Course Objective:

This course provides students with an overview of computer technology. The topics include hardware, software, internal working of computers, number systems and concepts of Algorithms and Flowcharts. Students will become familiar with problem solving techniques and algorithm development using tools like flowcharting and pseudo coding

Topics Include:

Computer and its components, Advantages and disadvantages of computers, Computer Categories, Types of software, System Unit and its components, memory and its types, Binary, Octal, Hexadecimal and decimal number system, The programming Process, Introduction to Software development tools (Flowcharts), Data definition. Data names and types, Data usage,Control Structures, Nested-if statements, Iteration control structures Pseudo code: sequence, selection and iteration structures.

Text Book:

• 
  Discovering Computers Introductory Your Interactive Guide to the Digital World(2012), Shelly Vermaat (Shelly Cashman Series) Pakistan Edition.
  
• 
  Prelude to Programming 5^th edition Stewart Venit, Elizabeth Drake (Pearson)
  
• 
  A Beginners Guide to Programming Logic and Design 7^th edition Joyce Farell
  

CSC - 107 Fundamentals of Computers – MBC+FBC
Credit hours: 4

Pre requisites: Nil

Course Objective:

This course provides students with an overview of computer technology. The topics include hardware, software, internal working of computers, number systems and concepts of Algorithms, Flowcharts and pseudo coding.

At the conclusion of this course, students will become familiar with problem solving techniques and algorithm development using tools like flowcharting and pseudo coding. At the end of the course students are also introduced with the basic concepts of programming so they can implement the problems that they have solved using flow charts and appreciate the results, this will also prepare them for the upcoming courses of programming.

Topics Include:

Computer and its components, Advantages and disadvantages of computers, Computer Categories, Types of software, System Unit and its components, memory and its types, Binary, Octal, Hexadecimal and decimal number system, The programming Process, Introduction to Software development tools (Flowcharts), Data definition. Data names and types, Data usage, Pseudo code: sequence, selection and iteration structures, introduction to C++

Text Book:

• 
  Computer Science illuminated (e-Book Available) By NELL DALE & JOHN LEWIS
  
• 
  Discovering Computers 2011 (e-Book Available) By Gary B. Shelly, Misty E. Vermaat
  
• 
  Discovering Computers 2010
  
• 
  New Perspective on Computer Concepts,8th Ed.by Parsons, June    Jamrica
  

CSC - 108 Introductions to Programming
Credit hours: 4

Pre-requisite: Nil

Course Objective:

This course gives students an introduction to programming in a high level language like C++. Fundamentals and basic constructs of programming languages will be learned and practiced. Students will discover how pseudo-code and flow chart gets translated to a working computer program, and will get a hands-on experience of C++. By completing this course, students should be able to appreciate the field of computer programming. They should be able to understand and write small scale programs. Understand and use the basic programming constructs of C/C++, Manipulate various C/C++ datatypes, such as arrays, strings, and pointers, Be able to perform File I/O, and Test Debug and modify program logic

Topics include:

Overview of Computer Programming, Principles of Structured and Modular Programming, Overview of Structured Programming Languages, Algorithms and Problem Solving, Program Development: Analyzing Problem, Designing Algorithm/Solution, Testing Designed Solution, Translating Algorithms into Programs, Fundamental Programming Constructs, Data Types; Basics of Input and Output, Selection and Decision (If, If-Else, Nested If-Else, Switch Statement and Condition Operator), Repetition (While and For Loop, Do-While Loops), Break Statement, Continue Statement, Control Structures, Functions, Arrays, Pointers, Records, Files (Input-Output), Testing & Debugging.

Text Book:

• 
  C++ Programming: D. S. Malik: 5th edition (2011)
  
• 
  C++ Programming: Lab Manual by Judy Scholl
  
• 
  C++ How to Program, Deitel&Deitel (8th Edition or later)
  

CSC - 109 Creating Digital Content(*)
Credit hours: 4

Pre-requisite: Nil

Course Objective:

This course is a introduction to the creation, design, publication and promotion of web pages and other web content. The main technologies used during the course will include HTML and CSS. Students will create and maintain a blog through the duration of the course. At the conclusion of the course, students will develop and deploy a complete website.

Topics include:

Introduction to the World Wide Web.Blogs and monetization.Web hosting.Domains.HTML text elements. Lists and tables. Inline formatting.Adding graphics.Linking pages.Audio and video.Style sheets.Selectors.Colors.Text alignment and spacing.Fonts. Style based layouts. Web authoring software.Multipart pages.Adding JavaScript.Buttons and menus.

Text Book:

• 
  Creating A Website: The Missing Manual by Matthew MacDonald 3rd Edition (2011) O'Reilly Media
  

CSC - 109 Creating Digital Content(*) – MBC+FBC

Credit hours: 4

Pre-requisite: Nil

Course Objective:

This course develops the basic concepts of website development and associated tools. It aims to impart knowledge of planning, organizing and creating a website from start to finish. It emphasizes on standard principles of web design with the objective that students should not only be able to create a complete website but should have the underlying knowledge of what constitutes a well-designed website. Students will learn how to use HTML and other related software. By the end of the course they would be required to develop a complete website based on the taught principles.

Topics include:

History of internet, web pages, web servers, HTML documents, URL's, client server architecture and working of the internet, web standards and technologies intro to web technologies, browsers, markup languages, website evaluation techniques, types of website, color theory in web design, identifying goals, audience and user profiling, pre coding, planning the site, diagram the site's page and folder structure, set up the folder structure for containing files, types of web architectures, organizing a web site, information architecture, static, dynamic and interactive websites, different types of web site structures: linear, linear alternative, grid, choosing a website structure, introduction to web graphics, cropping pictures, resizing for maximum impact, navigation rules and principles, page and site labels, style and location, placing navigation, creating navigation buttons, page types and layouts, testing, website validation and concept of usability

Text Book:

• 
  Web Design: The Complete Reference. Second Edition Thomas A Powell
  
• 
  Creating a Website: The Missing Manual: Mathew MacDonald
  

Online Resourceshttp://www.webstyleguide.com/wsg3/index.html

CSC – 110 Business Computing

Credit Hours: 4
Pre-requisite: CSC - 107Fundamentals of Computers

Course objectives:

This course aims to give students a broad overview and hands on experience of the variety of computer application options available for use in a business environment. The course is developed with lab exercises designed to demonstrate the role played by computer applications in improving efficiency. Special attention is also given to harnessing the potential of open source software and the Internet effectively for business purposes. The course aims to give students the theoretical knowledge and the practical experience to make well informed decisions on the selection and usage of business software.

Course Outline:

Email etiquette. Word processing software with practical exercises. Spreadsheet software with practical exercies. Using Web content. Copyrights and licensing issues. Developing effective presentation slides. Basic utility software. Using Web applications for productivity and collaboration. Local language computing. Harnessing the power of social media. Open source software in business. Project management tools.