Organize information into meaningful chunks for working memory
The limits are working memory can be extended when the chunks of information are larger
working memory: design strategies
working memory: design strategies
long-term memory: conceptual structures
Information is organized into associative networks (schemas)
Schemas reflect central ideas or concepts
Ex. What a web site is, a college campus, etc.
Scripts are schemas describing sequences of actions
Ex. filling out & submitting a form on the web, navigating through a web site using hypertext links, driving a car to class, dining in a restaurant, etc.