Answer: viii.
1. Section C
Section C tells us about the author and his story about the title of the course. There are 2 remaining headings that could be related to a title – ii and vii. Since, in this section, the author only mentions one confusing title that could be understood by his students in two different ways, because of the the two meanings of ‘principles’, therefore the answer has to be “a course title with two meanings”. The answer is ii.
Answer: ii
1. Section D
Section D is a very short paragraph. You can look at all the headings and cross out the ones you know are wrong for sure. For example, in section D the author does
not mention any course or commitment, so the heading cannot be i – “Courses that require a high level of commitment”. Do the same with other headings, you can find out that only heading iv – “Applying a theory in an unexpected context” still remains. The theory referred to is the idea of the philospher Kant that any body of knowledge is principled. The author writes that this sounds “downright crazy in the light of the evidence”, which has the same meaning as “an unexpected context” when applied to an unethical practice like marketing. The answer is iv.
Answer: iv.
1. Section E
èIn this section, the author mentions two terms in marketing, means and end, in conclusion, he supposes that “A field of knowledge or a professional endeavor is defined by both the means and the end; hence both deserve scrutiny”, which means that both terms are equally important. Therefore, the answer is “the equal importance of two key issues” (iii) “how to achieve X and what X is”. Answer: iii
1. Section F
In this section, the author gives the example of a doctor and a murderer. Both may learn the same body of knowledge, but they apply that knowledge for different purposes/ends. We give different names: we say that the doctor is practicing medicine and we say that the other is practicing murder. The author does not mention anything related to “a high level of commitment” (heading i) and “financial benefits” (heading v). Therefore, the most accurate heading for this section is “Different names for different outcomes” (vii). The doctor and the murderer use “identical knowledge to achieve their divergent ends”. Different = divergent Outcomes = ends
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