Impressions of Jongno fam (Familiarization) Tour

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Interview

Impressions of Jongno FAM (Familiarization) Tour

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Special Feature of This Month

Walking along the Fortress Wall of Seoul

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Every Nook and CornerCranny of Our Neighborhood

Jongno 5∙6-ga Dong

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Recommended Tour Course by Themes

Jongno Shopping Course by Psychological Tests

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Selected Sights of Our Sister District

Jeonju North Jeolla-si Jeonrabukdo Province

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Together with Tourists from Other Countries

‘Cheongyecheon (Stream)’ to be revisited by Tourists from Other Countries

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Popular Tourist Attractions

Jogyesa (Temple) Baeksong (Pine trees with white spots)

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Tour News

Tour Forum and the Results of the FAM Tour/ Attending a Travel Mart/ Exchanges with Overseas Communities (Holt)/ Open Jongno Online Tour Café

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Culture Event of This Month

Introduction to the Events in July and August

Cover Story

In the summer

Happiness is sitting at the edge of It is happiness in the summer to sit on the sides of Cheongyecheon Stream lit up like as bright as daylight under the dark sky above escaping the heat of daypast hot sunlight. .

Publisher: Mayor of Jongno-gu Date: Jun. 25, 2009 Tel: 02-731-1835 Fax: 02-731-0528

Address: 110-701 50 Sambong-gil (146-2 Susong-dong) Jongno-gu Seoul. Editing: Crayon Inc.

You can read ‘Welcome to Jongno’ on in the Jongno Web Magazine at the left bottom left of the Jongno-gu homepage (www.jongno.go.kr).



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Impressions of Jongno FAM Tours | Interview |

Impressions of Jongno FAM Tours

Jongno Tour for One Night Two Days by Eun-ji Go of Jayoo Tour

This Jongno FAM tour was for held for one night two days. On the first day we went to the Bukchon Hanok Village (a Traditional Korean Village StyleStyle Village) Village after visiting the Changdeok Palace as recommended by ‘JUMP’. I had hoped to look atsee Korean lifestyles as it is a real resident area , but we could only look see at few houses besides the museums. If the houses ofThe Bukchon Hanok Village would be more interesting than the Namsan Hanok Village if were allowed to beview the houses there seen, it would be more interesting course than Namsan Hanok Village. .

After walking around Samcheongdong and having dinner at Insadong, I stayed at a Hanok Guesthouse called ‘Rakgojae’ for the night. It is a popular placeamong to Koreans and Japanese because it is also the location where television a drama series wereas filmed.

It was a nice eplace to experienceing a Korean traditional house, but it was too expensive to take asmake it a tour package. 200,000 thousand Korean won for one night there is more costly than a five-star hotels, said one of other tourist agents. Regardless of the cost, ‘Rakgojae’ could be recommended to one those who wishes to experience a Korean Hanok as its facilities are well managed and with reduced ineven greater conveniences than of traditional Hanoks.

On the second day, we went to the Changgyeong Palace, Jongmyo (Shrine), the Jongno jewelry arcades and Kwangjang Market but theyre haveare still many things that hadneed to be improved to be to introducede to to tourists. Nevertheless it would not be a bad idea to utilize it as a shopping tour after completing the redevelopments ofin that area. Although the Kwangjang Market is smaller than Namdaemun Market, it would be a more appropriate place for Hanbok (Korean Traditional CostumeClothing), tailored suits and a diversified varietychoices of food choices. Especially, iIts mung-bean pancakes, especially are very popular and it can be tastedsampled for free, making it the right place to experience try them.

The Jongno FAM tour was a bit exhausting due to the variouslots of courses that we had to walk, but it was a good opportunity for me to know learn about the places which I had not known about forduring the 20 years I have lived living in Seoul and learn about other tourist agents’ products from the people I met during on the tours.

Also, it was a meaningful time to think about how transit tours could be diversified and improved, and which promotions were are necessaryrequired.

I wish to attend this kind of event again to take another opportunity to get to know more people and learn more about new locations.

Lack of details that are needed for popular tourist attractions

by Jung-eun Choi of monthly journal, Bitmap Travel

I think that the FAM tour comparatively reflected the various core elements of Jongno tours, considering the limited time of one night two days. However, the tour was not able todid not show the characteristics and attractions of its essential places properly because it introduced too many locations during in a comparatively the givenlimited timeframe. In my opinion, it should explain more of hidden interest and uniqueness rather than introductiontaking visitors down to the simple courses, as Jongno is one of the most popular and revisited places. For example, I felt the a lack of detailed information that tourists want to know when they actually visit Jongno such as the overall introductions to galleries, museums and café streets in Bukchon Hanok Village with information or stories about unknown things to enjoy or see, and well-known items or attributes of cafes and stores in Jongno.



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| Special Feature of this Month | Walking along the Fortress Wall of Seoul

Walking along the Fortress Wall of Seoul where the hHistory and cCulture are breathingare Alive

-Writing∙ Photos | by Byeong-hak Lee, Reporter of Hangyeore Daily


What is the Fortress Wall of Seoul?

The Fortress Wall of Seoul (Historic Relic No.10) was first established in the fourth year of King Taejo (1396). It was built forin 49 days in between January-February and August-September when it was the agricultural off-season then. About 200 thousand people were raised hired to construct in the length spanning Mt. range of Bukhansan~Mt. Naksan~Mt. Namsan~Mt. Inwangsan~Mt. Bukhansan (Mountains), 59,500 Ja (18.2㎞) in length. The four main gates and four little gates of old Seoul were completed at that time. In those days fortresses were built with earth on in the flats and with stone in the mountains but in the fourth year of King Sejong (1422), 27 years later, all of them were re-built up with stone. The Walls were again maintained on a large scale in 1704, King Sukjong. The Fortress Wall of Seoul remained as it was by the end of the Daehan Empire, but most of the Wall on the flats was was removed during the Japanese colonial period with the remainder of 10Km of wall left in the mountains.

The Fortress Wall of Seoul is hidden in a familiar scene. Walking along the Wall, Namsan-gil (Street) and Seongbukdong are shown reveal it once again, and Saemunan-gil newly approaches it. Let’s enjoy walking along the Wall with the joy of rediscovering Seoul from each stone block as well as keepinggetting keeping fit one’s health.

Susun Jun - do (map of Seoul in the Period of Yi dynasty – drawn by Jeong-ho Kim in the 1840s)

Seoul is a city of surrounded by a fortress wall.

It used to be completely surrounded by the an elaborately built stone fortress wall built elaborately. The remaining two-thirds of it, 18.2㎞ in length, still leaves a traces among mountain ranges, housing areas and buildings.



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Heunginjimun Gate~ Naksan Park ~ Hyehwamun Gate~ Waryong Park ~ Sukjeongmun Gate~ Changuimun Course

The beltway that goes around the Fortress Wall of Seoul was completed in 2007. Mt. Bukaksan and Mt. Inwangsan (Mountains) had been closed to the public since the infiltration of spies in 1968. Inwangsan was first opened first to the public in 1993 and the Mt. Bukhansan Sukjeongmun Gate~ Changuimun Gate section was opened by the Participatory Government, which eventually enabled walking tours around the Fortress Wall of Seoul.

The starting point of walking tours along the Fortress Wall of Seoul is the Heunginjimun. Entering One can enterthe exit 6 of the Dongdaemun subway station whenre seeing the Heunginjimun Gate (Treasure No.1) comes into view and then coming out from of exit 1, from where a path to the the way of the Fortress Wall of Seoul ihass opened. The lane outside the Fortress is leads to a thickly-wooded footpath. Passing by an arbor and a church, you can go into the Fortress through Ammun Gate. Going past the bathroomsToilet,∙and the Naksan Athletic Association, the wall is disconnected by a lane leading to Naksan Park on the left. Walking down the wooden steps inside the Fortress leadsing to a lanepath that will take you to the leads to Hyehwa Subway Station through the Robot Museum. A short Little walking towards the Hyehwadong crossroads to the right will find lead you to the Hyehwamun Gate. Hyehwamun is the ddongsomun (little eastern gate) of the four little gates of old Seoul. The gate, which had been removed during the Japanese colonial period, was moved and restored on the hill next to athe road in 1992. Walk along the way path outside the Fortress to the North. The Fortress that became the a stone embankment of a housing area is disconnected at the end of the wall of the Dusan Villa. Passing by Gyeongsin Middle/High School leads to a woodlanded path to the right of the Seoul Science High School. The genuine Fortress Wall will appear. Climbing up through the steps and the paths by turns inside the Fortress for a while one will reach the resting place of Waryong Park. This is usually taken as a starting point of for climbing Mt. Bukaksan climbing.

The beautiful appearance of the Fortress Wall of Bukaksan starts from there and climbsing up a woodlanded path outside an ammun. The wandering path outside the Wall covered all over with ivy reveals introduces a dense forest. SThe Wall stone walls built up during the reign of King Taejo∙Sejo∙Sujong appears one after the other. Walking into the Fortress via wooden steps leads to the rest place of Malbawi. After showing ID cards and writing down personal details, you can climb up to the Sukjeongmun Gate with the given visitor ID hanging the given pass card around your neck. Climbing up the pine forest through a toilet leads to the Gokjang crossroads. It is recommended to go up a path to the right and see the views of the the Mt. Bukaksan peak. When looking down the from Mt. Bukaksan peak and Mt. Inwangsan atop from the Gokjang, a low-enclosed wall on the high place, the Fortress Wall winding around the mountains will be seen appear aslike a picture.

Descend from Gokjang and walk toward Baekakmaru, the peak of Mt. Baekaksan. Stepping up through an ammun leads to the Mt. Bukaksan peak via Cheongundae and a pine tree shot by during the 1∙21 attacks. Gyeongbok Palace nearby and a building forests of buildings in the distance are seen at a glance. The way going down from the peak to Changuimun Gate is along very steep steps.

Arriving at the information center of Changeumun Gate and returning the pass card, you will find a fine view of Changuimun Gate (Buksomun - little northern gate ∙Jahamun).

You can take a rest ion the pavilion. The stone marked ‘The Source of the Cheongyecheon Stream’’ and the momumentmonument and statue of Gyu-sik Choi, a police commissioner who died on duty during the 1∙21 attacks have has been built atin the side of Dulmeori-gil inside Changuimun Gate. It took around 4 and a half.5 hours to complete the course of about 7.5㎞.

Changuimun Gate ~ Mt. Inwangsan Peak ~ Sajik Tunnel ~ Donuimun Gate Site ~ Jeongdong-gil ~ Sungryemun Gate Course

Crossing the road on the left side and walking farther to the left through Changuimun Gate and a tunnel will lead you to an entry toward the Mt. Inwangsan Fortress Wall. The Wall is disconnected by a roadway. A little short walkwalking down to the road via an arbor will show a rock and a guard post.

Mt. Naksan Park frequently visited by lovers

Resting Place inside Waryong Park

The four main gates of old Seoul

Heunginjimun Gate (Dongdaemun), "Gate of Rising Benevolence”

Donuimun Gate (Seodaemun), "Gate of Rising Justice”

Sungryemun Gate (Namdaemun), “Gate of Rising Manners”

Sukjeongmun Gate (Bukdaemun), “Gate of Rising Intelligence”

The four little gates of old Seoul

Hyehwamun Gate (Dongsomun)

Souimun Gate (Seosomun)

Gwanghimun Gate (Namsomun)

Changuimun Gate (Buksomun)

Pine tree shot by during the 1∙21 attacks

Preparations What to bring whenfor walking along the Seoul Fortress Wall

Walking shoes, Water, Camera, ID card, Map

* It is mandatory tofor personnel to check check with ID cards as the Mt. Bukaksan area is within the vicinity in a compact mass withof military facilities.



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Crossing the road on the left side and walking fuarther to the left through Changuimun Gate and a tunnel will lead to an entry toward the Mt. Inwangsan Fortress Wall. The Wall is disconnected separated by a roadway. A little walkingshort walk down to the road via an arbor will show a rock and a guard post. Crossing the road there, you can climb the mountain through a small steel gate. After ascending a flight of stone steps for a while, you will get out of the Fortress. You can see the a Wall of stone blocks built up during the reign of King Taejo∙Sejo∙Sujong. Again going into the Fortress and climbing the steep steps leads to an open view with the Mt. Inwangsan peak. The northern ridge is connected to by athe trace of Tangchundaeseong newly linked to Buhansanseong (Fortress) after the Byeongja Horan. The view from Mt. the Inwangsan Peak will lets youvisitors know ‘what real picturesque scenery is all about’. You can see a panoramic the whole view of Seoul on all around from the Satgat Rock.

The path around the Wall of the ridge from the peak to the Sajik Tunnel is left untouched. The black Wall stone blocks remain intact, covered all over with ivy. The way going down is by following a steep flight of stone steps. Descending a path on the left for some time, you can quench your thirst at the Inwang Spring. Going down the woodedland path about 350m and then when reaching a beltway linked to Bukaksan-gil, walk along the lane to the right. You will see the Fortress disconnected by a roadway next to a guard post. It is the upper part of Muak Hyundai Apartments. From there is a very scenic wayroute of the Fortress Wall is connected to the Sajik Tunnel area.

Going down to the ground of residential areas on the right front of the Wall at the disconnected spot, Okgyeongi Store (Supermarket)(convenience store), will lead to a path on the right side. There you will see 400-year-old ginko trees. This area is called ‘Haengchondong’. The Wall way is cut at the Sangroksu Nursery.

Going farther down and turning to down the left alley, there will be the lines of multiplex houses and the inner wall of their parking place lot is the wall built during the reign of King Sukjong. SeeingTo see the house of Nan-pa Hong, walk down to Wolam Neighborhood Park.

The old figure of the Fortress Wall will be found at the end of a the park below the former meteorological agency. The genuine figure appeared when redeveloping those old residential areas. You will find Donuimun Gate (Seodaemun) through Gyeonggyojang inside Ganbuk Samsung Hospital. Take the Jeongdong-gil and pass by Changdeok Girls’ Middle School and Ihwa Girls’ High School where the remainders of the Wall are scattered on all sides of their campuses. Walk down to the side street of JoongAng Daily after seeing stopping by the Baejehakdang History Museum and the Wall is reconnected to the wall of the Myeongji Building and the Chamber of Commerce and Industry. When coming out to the main street, the Wall is cut again and Sungryemun will appear under restoring reconstruction. It took takes around 4 hours to complete the course of about 6㎞.

Sungryemun Gate ~ Mt. Namsan ~ National Theater of Korea ~ Jangchung Gymnasium ~ Gwanghimun Gate ~ Heunginjimun Gate Course

Cross the road in front of the Sungryemun Gate and the Mt. Namsan Overpass, and you will find the remainder of the old Fortress Wall before the SK Building. There is no trace of the Wwall until you reach theare half-way up of Mt. Namsan via a flight of steps. Passing by the Baekbum Plaza along the steps, you can take a rest in front of the Ahn, Jung-geun Memorial Hall. After climbing up the stone steps again with starting a woodland path, you will realize that the stonework on the right side of the steps is a part of the Fortress Wall. Looking down, you will find black wall stone blocks extendeding to an acacia forest.

Passing by the last stop of the cable cars will lead to the peak of Mt. Namsan (Mt. Mokmyeoksan∙ Mt. Ingyeongsan) where there are the Bonsudae (Smoke-signal Station) ∙ Palgakjeong (Pavilion) and the Namsan Tower. There is a stone post signed ‘Guksadang (Shrine)in front of the Palgakjeong. A Bonghwa ceremony (the lighting of a fire signals fire) is held between 11:00 am~12.30 pm everyday (except for Mondays). Walk down a tree-lined street past a shuttle bus stop, and you will find the Namsan Southern beltway. The stonework on the right side is the Fortress Wall. Its genuine figure appears at the spot cut by the road. The Wall was built during the reign of King Sejong.

Now the Wall is going up to the mountain, and the path way is led toleads to thea lane for inspecting Namsan pine trees. Pass by the National Theater of Korea and enter the front gate of the Korea Freedom Federation. At the uphill path crossing into Hanmnanmdong, there is a stone post indicating that the Namsomun Gate was built there during the reign of King Sejong, but has closed. Some part of the Korea Freedom Federation’s stonework is comprised of the old Fortress stone blocks.

Climbing up the path at from the backside, you will see the clearest figure of the Seoul Fortress Wall among the southeast courses. Walk farther inside the Wall, and get exitout of the Fortress to descend when you meet its ending pointreach the end of the wall. Various kinds of the mossy and shot blocks appear more beautifully. A lane is windings along the Wall. The stone blocks built up during the reign of King Sejong and Sukjong are can be clearly distinguished. Engraved blocks are often seen such including as the construction informationcornerstones (starting points of allocated construction) or area names. It is said that the southeast of the Seoul Fortress Wall was built up by the people from Gyeongsangdo while the southwest was by the people from Jeollanamdo. The Wall is cut in the main street overlooking the Jangchung Gymnasium past the Shinrlla Hotel.

Climb up toward the Sindangdong Catholic Church on the hill in front of 88 Restaurant. Now the Wall is no longer connected and you will find only its traces scattered in places of the alley. You can see the remainder of the Wall used for the stonework ofin the alley next to the Janchung Art Villa and the at the left one across the Catholic Church. Walking along the Wall, you will be able to roughly guess the construction agetime from what is written on the bricks.

Go down around the ally of Jangchung Pacific Villa and climb the steps (Jangsu-gil) across the street. On the right side, you will see the sign post ‘Sugumun-gil’, this is the way going down to the Gwanghimun Gate. Sugumun Gate (Sigumun) is a nickname of the Gwanghimun which indicates a gate from which the deadth were sent out of like the Seosomun (Souimun). The Gwanghimun Gate in the middle of the street was moved to the current location. Go to the side of the annex to the Seoul Metro Dongdaemun crossing the street towards Hanyang Technical High School. At the back of the annex, there is a little resting place near the exit 2 of Dongdaemun Stadium Station. You can use a toiletthe restrooms inside the station.

Dongdaemun Design Plaza∙ Park is under construction at the formalwhere the Dongdaemun Stadium areaused to be. Recently, a part of the Seoul Fortress Wall was discovered under the groundbeneath the grounds of the stadium. ItsAn excavation report is being in the worksmade. Turn Walk around the covercorner of the construction site and you can looksee at the excavation spot through transparent glass. Pass by the fashion malls∙ shopping centers, and move toward the Heunginjimun Gate past lots of wheeled stalls. The Ogansugyo (Bridge) was built across the Cheongyecheon Stream. In the old timesdays five arched holes were made there, as the location inside the Fortress got pooled. The five Hongyesumun Gate modeled on the holes at the edge of the stream next the bridge. A stone post in front of the Heunginjimun Gate was made, indicating that there used to be thewhere the Ogansumun Gate, removed in 1907, used to stand. It took about 5 hours to complete the course of around 8.5㎞.

The eExperts recommend walking along the Wall to knowlearn about the history of Seoul. The Seoul Fortress Wall is the last ecological pivot left in the city and an old path where nature, culture and history live togetherco-exist. While tracing following the Wall, you will see the history and culture of Hanyang (the old name of Seoul) at oncea glance. Why don’t younot go for take a walk along the Seoul Fortress Wall within the shade of trees and with a fresh breeze on your backwind to avoid the heat wave of summer?

Side of Sukjeongmun Gate

The Fortress Wall around the peak of Mt. Bukaksan

The Seoul Fortress Wall inside the forest of Mt. Namsan northern beltway

The difference between the three construction periods

King Tejo: built with faced fermented-soybeanbrick-sized native rocks

King Sejong: built based on rectangular rocks, mixed with small stones among them

King Sukjong: built with 2×2 Ja-sized square rocks

Tips for walking along the Seoul Fortress Wall

Tip 1 _ Jongno-gu publishes ‘Guide Maps for Seoul Fortress Wall Tour’ that enable one to feel the 600-year-old history, culture and nature and distributes them among the Tourism Division of Jongno-gu Office and Tourist Information Centers in InsadongㆍBukchon. (Tel. 02-731-1183)

Tip 2 _ BetweenAt 10:00 am and 2 pm, you will be able to have commentary tour guide services from a culture expert everyday (except Mondays) at the Malbawi Information Center (Tel. 02-765-0297) and the Changuimun Information Center (Tel. 02-730-9924).

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| Every Nook and Corner Cranny of Our Neighborhood | Jongno 5∙6-ga Dong

Yahoo! Jongno 5∙6-ga Dong where there is area dynamic and beautiful night views

- Writing∙Photos | by News Reporter Team of Tourist Division

Jongno 5∙6-ga Dong that lies east of Jongno-gu has more attractions at night than in the daytime. It has an area of 0.6k㎡ with the a population of 6,675 (as of 2007), and is located above the Cheongyecheon (Stream) and below Mt. Naksan (Mountain). Jongno 5∙6-ga Dong was named from the meanings that they are the fifth and sixth streets in Jongno and it isis the area is comprised of Hyojedong, Yeonjidong, Jongno 5-ga, Jongno 6-ga and Chungsindong.

Current Jongno streets including Jongno 5-ga were deliberately raised by Joseon Dynasty’s plan for commercial supremacy, and Jongno 5∙6-ga Dong was rapidly developed by connecting to Dongdaemun Market built in 1905. It Eespecially, it became the center of commercial power when the an electric locomotive station station, running from Cheongryangri to Seodaemun at that time, was built near the current Jongno 5-ga Subway Station. As time goes by and new towns have been developed at various places, its reputation is not as popular, but nevertheless it is still crowded with people and stores. One iInteresting thingfact is that there are more things to see at night than in the daytime as it is adjacent to old markets, Cheongyecheon Stream and Dongdaemun Shopping Centers. You can see dynamic all kinds of characters figures of the in Korean from the people who those enjoyingare having Makgeolli (the oldest traditional alcohol in Korean history) with mung-bean pancakes or the people who are fast moving fast with heavy bundles carrying a heavy load late at night. In addition to that, the way from the Cheongyecheon Stream selected for itsas its world-famous beautiful lights through from Dongdaemun to Mt. Naksan is a luxury course to for one to fully experience the night views of Seoul.

Also, the galleries in the streets ranging from Chungsindong to Ihwadong and Dongsungdong provide visitors with something different and old buildings and sewing factories provoke nostalgia for the life ofin the 1960s-70s. This area has been frequently visited by people with various joys and sorrows of life, so that there have been restaurants and bars to take a rest and enjoy the comforts. Especially, they are famous for beef intestinesthe small intestine of cattle, boned pork ribs of pork, mung-bean pancakes and frozen Pollack stew which consoleding travelers’ hunger and merchants’ exhaustinged days. Although the signboards are have changed and the buildings arehave been renovated, it is said that their tastes are the same as before. New visitors are led by the signs marked by major broadcasting stations’ filming locations due to theits long history and good tastes.

Place where you can see dynamic and beautiful night views

There are two ways to get into Jongno 5∙6-ga Dong. One is by coming out of the Majeongyo through the Gwansugyo and Saebyukdari of the Cheongyecheon Stream, and the other is by stepping out of the exit 5 or 8 of Jongno 5-ga Subway Station ofon Subway Line 1. As mentioned earlier, it is the place you can see a scenic night views and dynamic figures. Thus the best way would be to get out of the Majeongyo after walking along the Cheongyecheon’s picturesque stream rather than to take theing the subway. Particularly, if you want to enjoy the tranquil ambience of the Cheongyecheon, nights would be better. Stepping in onto Jongno 5-ga from the Majoeongyo, you would have will seefaced a newly constructing ‘Seun Shopping Center Green Park’. It will be one of Seoul’s landmarks together with Seoul Plaza, which will play a role of new lungs in therefreshen the stifling atmosphere of the city. Now it demolished the old Seun Shopping Center has been demolished and completed the ‘Seun Greenway Park’ has been completed. Whileen taking a rest for a while or waiting for someone to meet, you could have a sit on the a bench and view the panels introducing the history of the Seun Shopping Center.

Jongno 5∙6-ga is connected to Jongno 1∙4-ga by one street, so there are lots of people and stores everywhere. Sinjin Market and Kwangjang Market are the representative traditional markets of this area, and are especially they are more crowded at night. There are plenty of items to eat and buy at low prices, so everybody can enjoy shopping there. Above all things, the attractiveness of this area is that you can seewitness the the most Korean-style shopping experience including such as croweds, bargaining and chatting. Foreigners often consider the Korean as dynamic, and as Korean people are diligent and moving a lot. Now it is not rare to see some foreigners here thanks to word-of-mouth and being included in tourist agencies’ introduction to tour courses, but it is somewhat regrettable that the most Korean things have not come into the spotlight yet.

Arriving at the Dongdaemun along Jongno 6-ga, the Heunginjimun shows its magnificent figure. The Heunginjimun appears to be more attractive in theat night, as the harmony of illumination makes Treasure No.1 look better. Reaching Chungsindong past the formal Dondaemun Hospital of Ihwa Women’s University, you will find Naksan Park Road. There are many old buildings and winding narrow alleys differently from the way from Changsin 2-dong to Naksan park. It looks the same as 1960s-70s like the movie sets.

If your legs are aching, you can have a sit atand rest at several Rest Places. It is pleasant to be there next to the Seoul Fortress Wall. You can also enjoy overlooking the whole view of Seoul. Dongdaemun and Namsan Tower look the best from here. Climbing up for about 10 minutes, you will get to the peak of the mountain, where you will be able to see the beautiful night views of Seoul with having a fresh breeze.

Chungsindong Street Gallery, Amateur Photographers’ Fields of activity

Chungsindong under the jurisdiction of Jongno 5∙6-ga Dong is the a location beginning the Street Gallery. As in the section of the 2006 Naksan Park Project, various pictures have been drawn on the outer walls of sewing factories and guard posts.

There are wall paintings on tiles, a sculpture of a monkey and so on at an overpass, a boundary spot with Iwhwadong, which are worth seeing. It has become amateur photographers’ fields of activity and been recommended on the Internet Websites. You will not be bored with on the way to Mt. Naksan Park as there are wall paintings and sculptures here and there.

Centennial Anniversary Memorial Hall of Korean Christianity

Samyangsa

Jongno 4-ga

Kwangjang Market

Jongno 5-ga

Daehakro

Chungsindong

Community Service Center of Jongno 5∙6-ga Dong

JungBu District Office of Education

Dongdaemun

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| Recommended Tour Course by Themes | Jongno Shopping Course by Psychological Tests

Finding out my style to enjoy shopping

Psychological Test Flow / Shopping Style

The best of tourism is shopping



I like accessories

It takes a long time to do finishthe shopping

I want to change into another version of myself Yes A No B

I enjoy shopping at night

I love crowded places

I am a fussy shopper

I often buy on impulse Yes B No A

I bargain the price whenever shopping

I don’t go shopping with a companion

I have ever saidwould say that the clothes from markets were luxury goods Yes C No B

A Type Luxury Group

You are the kind of person r style is that you makes a shopping list to buy the essential items you need while shopping. The goods that last longerstand long use will become you rather than trendy ones. You are a discriminating shopper who has reality as well as decisiveness to use money smartly.

B Type Curious Group

Your style are the type is that you gets bored quickly. You focus on individuality rather than fashion when you dress up, so you enjoy shopping for various items. But you shouldn’t buy on impulse. It is better for you to knowlearn of some coursesroutes where you can do the shoppingshop prudently.

C Type Practical Group

You are a practical person who buys various items at low prices rather than expensive goods. Your style is that you neither take too much money nor too little. Thus you are not likely to buy goods on impulse. Why don’t you enjoy night shopping at night with your friends in Jongno tonight?

A Type Luxury Group :Group: I LOVE JONGNO Luxury in the center of a city & Beautifuly Course

COURSE ExitCOURSE Exit 5 of Gyeongbokgung Subway Station, Subway Line 3/ Exit 2 of Gwanghwamun Subway Station, Subway Line 5/ Exit 1 of Anguk Subway Station, Subway Line 3 � Samcheongdong (15mins walk) � Bukchon Hanok Village (15mins walk) � Beautiful Store (10mins walk) � Unhyeongung (Palace) (5mins walk) � Insadong (15mins walk) � Topgol Park (5mins walk) � Jongno Jewelry Shopping Center (15mins walk)

Samcheongdong

If you get sick of ordinary clothing boutiqueshes and shoes stores, you can go to Samcheongdong! You will find the items such as uniquely designed clothes, shoes, bags, hats and so moreon at the stores among the tasteful alleys, which can change yourself into a totally different person. Also you can easily find various antiques here.

Bukchon Hanok Village

‘Beautiful Store’ located near Bukchon Hanok Village is a charity shop recycling donated goods brought to themhere. They contribute to the protection of the environment by recycling the materials that are no longer used and help neglected and low income neighbors and citizens' groups with their proceeds. Also they are playing the a role in spreading the social values such as environmentconservation, shareing and service.

Insadong


If you are interested in charming items and antiques, Insadong will be the right place for your. shopping. The stores and stalls lined in along Insadong alleys are filled with unusual stuff items like reformed versions of the traditional hanbok, traditional teacups, traditional fans, retro notebooks and schoolbags of 1970s, and moreetc.

Jongno Jewelry Shopping Center

Jongno Jewelry Street is boasting of itsboasts its 40-year-old history and is sellsellsing every kind of jewelry you could want. A great deal of jewelry that is distributed domestically is made in this place. From traditional to the latest styles you can see a trend of Korean jewelry.

Newlyweds and foreigners mainly visit here due to below market priceslower prices than the open market prices.

B Type Curious Group :Group: My economical shopping course Course to find deals along every corner among the alleys

COURSE Ext 4 of Hyehwa Subway Station, Subway Line 4 � Changgyeonggung (Palace) (15mins walk) � Jongmyo (Shrine) (5mins walk) � Jongno Cheonggye Special Tourist Zone � Insadong (15mins walk)

Jongno Cheonggye Special Tourist Zone

Are you looking for a place to buy good quality products at low prices? Jongno Cheonggye Special Tourist Zone is a location with traditional markets and shopping specialtiesy. Foreigners who visit Korea for the first time can learn about diversified cultural feeling while shopping

Kwangjang Market

Pharmacies/Medical appliances

Insignias

Lighting fixtures

Shoes

Insadong


WhenDo you still thinkfeel something more is neededthere is something missing after enjoying shopping at the Jongno Cheongye Special Tourist Zone?

Then yYou hadou ought to better call atdrop by Insadong. You can view everything from charming accessories to peculiar fashion articles designed by novices under a tranquil ambience, which you didn’t experience at the earlierprevious shopping courses. The attraction of only Insadong is that most of the goods are made by professional designers! Let’s walk around toand search for unique items that you cannot find in other places.

C Type Practical Group :Group: WatchGlance at night owls who go shopping toin Jongno

COURSE Exit 4 of Dongdaemun Subway Station, Subway Line 1,4 � Changsindong Stationery/Toys Street (5mins walk) � Dongdaemun Market (10mis walk) � Jongno 3-ga (20mins walk) movie theaters � Kwangjang Market (15mins walk)

Changsindong Stationery/Toys Street

It is the largest market of stationery/toys in Korea with more than 100 stores. This street is specialized in wholesalers of stationery, fancy goods, toys, teaching materials, athletic stores and so on.

Dongdaemun Market

Dongdaemun Market is most well known market in Korea with its long history and traditions.

It consists of A, B, C and Shopping Town buildings, and each floor of the buildings is selling different articles. You can buy them at wholesale or retail. When you want to change the atmosphere of your home according to the season; need a Hanbok (Korean traditional costume); or want to make your own clothes by yourself, you can visit here to buy special and various specialty items.

Kwangjang Market

This is a place to buy all sorts of items such as silks and satins, linen and cotton cloth (Korean traditional costume), textile cloth (suit and dress material), women’s clothes, curtain cloth, bedclothes, handicrafts, mother-of-pearl lacquerware, kitchen utensils, imported miscellaneous goods, fruits, dried goods, things needed infor performing ancestral rites the sacrificial service, fish, fresh meat, vegetables, etcand more. It is becoming popular with a lot of foreigners who travel in Korea, as it was selected as a world tour course of the world.

12-13 Page

| Selected Sights of Our Sister District | Jeonju-si South Jeolla ProvinceJeonrabukdo

Jeonju-si, South Jeolla Province Jeonrabukdo signed a sisterhood agreement with Jongno-gu in January, 2008 to maintain amicable relations in culture∙ tourism sectors and promoteing its tourist attractions to be marked as the most Korean like city while inheriting and developing cultural traditions. Now that the Han (Korean) style is loved by many, let’s visit Jeonju, of the center of tourism, which is based on the history and traditions!

Jeonju-si, South Jeolla Province Jeonrabukdo that signed a sisterhood agreement with Jongno-gu

Must-visit place~! The sights of Jeonju~!!

【A Landmark of Jeonju! Jeonju Hanok Village】

Jeonju Hanok Village represents a Korean traditional culture. It is a landmark of Jeonju with the a 1000-year-old history. At the Jeonju Hanok Village, the clock of history passes reversely, and thus you may be confused at theabout what era you are in times to which you are belonging. Jeonju Hanok Village is the largest sized traditional village located at Pungnamdong in Jeonju, and which is comprised of about 700 traditional houses, and it is the only Hanok town in Korea. Jeonju Hanok Village has various cultural facilities such as Gyeonggi Jeon, Omokdae, Hyanggyo, and the like, as a Jeonju’s unique cultural space. It is a place to experience the traditional culture and feel experience the tastes and flavors of ancient scholars.

* Tour Course

Gaeksa Temple ▶ Pungnammun Gate ▶ Jeondong Cathedral ▶ Gyeonggi Joen (Hamabi, Subokcheong, Jinjeon, Jeonju Sago, King Yejong Taesilmyo) ▶ Choi Myeong-hi Literature Hall ▶ Oriental Herb Culture Center ▶ Jeonju Craftworks Exhibition Hall ▶ Omokdae ▶ Jeonju Traditional Han Ji Center ▶ Seunggwangjae ▶ Seolyewon ▶ Jeonju Traditional Liquor Musuem ▶ Traditional Crafts Studio ▶ Jeonju Hanok Living Experience Center ▶ Hanbyeok Theater ▶ Jeonju Traditional Culture Center ▶ Hyanggyo ▶ Hakin Theater ▶ Gang Am Calligraphy Gallery

【Jeonju City Three-Hour Tours】

Jeonju attracts tourists by developing diversified Jeonju Cultural Heritage Exploration Courses based on the Jeonju Hanok Village.

1 Course: Jeonju Eupseong’s Cultural Heritage (3 hours)

Jeondong Cathedral ▶ Pungnammun Gate ▶ Old Jeonbuk Provincial Office ▶ Gaeksa Temple ▶ Cheonyang Jeong ▶ Daga Park

2 Course: Jeonju’s Cultural Heritage of the Joseon Dynasty (3 hours)

Gyeonggu Jeon ▶ Omokdae ▶ Imokdae ▶ Jeonju Hyanggyo ▶ Hanok Village

3 Course: Jeonju’s Landscape and Geographical Features (3 hours)

Geobukbawi ▶ Supjeongi ▶ Jinbuksa Temple ▶ Deokjin Pond ▶ Gogyeongdan ▶ Chucheondae

4 Course: Along the Jeonju Stream’s Cultural Heritage (3 hours)

Hanbyeokru ▶ Jeonju Hyanggyo ▶ Gang Am Calligraphy Gallery ▶ Nambu Market ▶ Chorokbawi ▶ Seomun Church (Sinheung School) ▶ Chucheondae

5 Course: Late Baekje’s Cultural Heritage and a Pilgrimage to the Catholic Holy Land (Climbing) (3 hours)

Donggosa ▶ Mt. Chimyeongjasan ▶ Mt. Seungamsan ▶ The site of the old palace of King Kyeonwon

▶ Seonhwangsa Site ▶ Cemetery of the Military and the Police

6 Course: Jeonju’s Heritage of Fighting for the Country (Climbing) (3 hours)

Namgosan Fortress ▶ Namgosa Temple ▶ Cheongyeongdae ▶ Mangyeongdae ▶ Eokgyeongdae ▶ Gwanwangmyo ▶ Chonggyeongsa Temple

Gaeksa Temple

Pungnammun Gate

Gyeonggi Jeon

Tourist Information Center

Jeondong Cathedral

Nambu Market

Donghak Revolution Memorial Hall

Choi Myeong-hi Literature Hall

Hakin Theater

Gang Am Calligraphy Gallery

Dongrakwon

Asehyeon


Sulyewon

Hanok Living Experience Center

Traditional Liquor Musuem

Seunggwangje

Traditional Crafts Studio

Oriental Herb Culture Center

Jeonju Traditional Han Ji Center

Mokuhyeon

Libera Hotel

Tourist Information Center of Hanok Village

Craftworks Exhibition Hall

Yangsaje


Myeongpum Hall

Jeonju Hyanggyo

Omokdae

Jeonju Traditional Culture Center



Enjoy sightseeing, entertainments and foods inall in the same place~!

【Jeonju Bibimbap Festival】

Nowadays the number of people who are interested in well-being and enjoying gourmandism gourmets isis increasing, and thus Jeonju, the city of a good tastes, will host a festival that flatters the senses. It will perform host a fusion cooking contest using traditional foods and food tours in Jeonju downtown to experience its popular restaurants’ menus. Also the restaurants are preparing for various events like selling foods at a discount, hands-on cooking experience, and the like. As a main venue, Hanok Village will raise the excitement of the festival with diversified culture and experience hands-on events

Festival Overview

�Event Name: Jeonju Bibimbap Festival

�Period: Oct. 22 ~ Oct. 25, 2009 (3 Days)

�Venue: Jeonju Hanok Village

�Sponsor: Jeonju City/ Pungnam Culture Inc.

Contents

�Opening


�Bibimbap Big Festival/ Hanok Kimjang Experience / Makgeolli Festival

�Planning Event: Food Tours of tasting Jeonju’s popular restaurants’ menus, Gourmet Party, Taste and Flavor Tour of 1000-year-old Jeonju, etc.

�Contest Event: Cooking Contest

�Exhibition∙ Sale Event: Promotion Booths of Jeonju’s popular restaurants, Tableware Exhibition, etcand more.

�Experience Event: Traditional Food ExperienceSampling, Traditional Refreshments SamplingExperience, Traditional Liquor SamplingExperience, Traditional Banqueting House, Food Culture, Han Ji Crafts, et.

�Culture Event: Performance & Event

【Jeonju Han Ji Culture Festival】

Jeonju is the original home of Han Ji (Korean paper) that and has been has mademaking excellent Han Ji since ancient times and developed the Han Ji culture. Jeonju Han Ji has been used for diplomatic documents and letters for Kings since the Goryeo Dynasty and now more than 50% of the Han Ji manufacturers inof more than 50% of Korea are located in Jeonju. More than 70% of Seohwa Ji that constitutesmakes up 80% of the Han Ji market is produced in Jeonju and it is the number one city ofwith the Han Ji infrastructure, developing and inheriting Han Ji culture. It has held Korea Han Ji Craft Contest and Jeonju Han Ji Culture Festival every year to let the public know about the excellence and beauty of Han Ji, which this year marks thewas the 1 13th this yearfestival of its kind.

Festival Overview

�Slogan: “The Light and Scents of Jeonju Han Ji”

�Period: May 2 (Sat) ~ May 5 (Tue), 2009

�Venue: Parking Place Lot of Gyeonggi Jeon / Jeonju Hanok Village

Contents

�The 15th Korea Han Ji Craft Contest

�Han Ji Industrial Hall / Han Ji Fashion Show

�Products Exhibition of Han Ji Costume

�Han Ji Craft Experience

�Han Ji Dipping Up Experience

�Han Ji Parade

�Han Ji Papering, Drawing Contest on Han Ji

�Parade of Han Ji Lighting

Flattering the senses~! Jeonju’s foods that attract visitors~!

If you feel the 1000-year-old history at Hanok Village, this now it is timeturn is to try thethe tastes and scentsmells of Jeonju. There are numerous restaurants and cafes with traditions and a cozy ambience atmospherein places. There are Korean traditional-style, home-style menus, and tastes of local foods taste thewith refined flavors of the head family’s daughters-in-law. When sitting at the cafes full surrounded by the fragrance of green tea fragrance, everyone becomes a romantic poet. After you walking around the Hanok Village, let your senses try lead you to Jeonju’s flavors with food tours there. You will again become intoxicated with the placidity calm atmosphere and the tastes of the Hanok Village.

【Jeonju Bibimbap】

Jeonju aims at unity, co-existence and harmony. Its representative taste is Bibimbap. It is said that a bowl of Bibimbap contains all kinds of balanced nutrition. Jeonju City is promoting its the taste of Bibimbap by recently appointing Nyeon-im Kim of the Family Assembly Hall as the No.1 Master of Jeonju and Honamgak as its No.1 Sights.

【Omogaritang】

Omogari is the Jeonju’s word for dialect of ‘Ddukbaegi,’ a kind of earthen bowl. Jeonju’s Omogaritang is a sort of casserole that is made with catfish, mandarin fish or minnows at Omogari, and the restaurants near Hanbyeokru are famous for it. The Omogaritang is stewed, putting dried radish and cabbage leaves inat the bottom with perilla seeds juice, grounded perilla seeds and various seasonings, and thus it tastes rich, thick, spicy and refreshing. It is also strongly highly recommended as a side dish.

【Jeonju Bean Sprouts Soup Mixed With Rice】

The origin of bean sprouts soup mixed with rice obviously came from Jeonju. Bean sprouts and cooked rice with various seasonings at in a ddukbaegi or (earthen bowl) are boiled and it is well matched suited with Moju, a ( crude liquor). It is a the representative menu of Jeonju, which is loved by everyone as its taste is simple and refreshing. The restaurants selling it are mainly located in Nambu Market, Jungang Market, Gyeongwondong and Junghwasandong and every restaurant in Jeonju are popular for its good taste.

【Jeonju Makgeolli】

The city of taste and flavor makes Jeonju Makgeolli and you can get drunk with on its sweet taste, served with lots of side dishes and the hearts of the selling peopler. Jeonju Makgeolli is made from 100% pure mineral water so the unique taste of its ferment bacillus attracts wine lovers. You don’t have to pay for the various basic side dishes served with kettle of Makgeolli and whenever you order another kettle, you may have more special dishes.

14-15 Page

| Together with Foreign Tourists | ‘Cheongyecheon (Stream)’ to be revisited by Foreign Tourists

Bracing Place, ‘Cheongyecheon’ visited after shopping

by Maricon Basco-Ebron

Seoul is a place where you can really feel the a dynamic spirit

I have been working as tourism director and attaché at the Embassy of the Republic of the Philippines in Korea for 19 months. My Ffirst impression of Seoul was that it looked similar to Manila.

And that is saying a lot considering I have traveled a lotextensively while working at various departments of the Philippines Government for 29 years.

Seoul is a place where you can really feel the a dynamic spirit. Especially, I often visit the Cheongyecheon Stream, where I can see many of the city's residents and hearwith the powerful sound of running water. As I am walking along the stream together with them, I feel very refreshed.

Another reason I love Cheongyecheon Stream is that it has provides access to Kwangjang Market and Dongdaemun Market. When my friends and family visit Korea, I go shopping with them to in these markets and come to the Cheongyecheon Stream to see the night views. Sitting on to the side leisurely and looking at the stream under lighting the lights after buying very satisfactory articles makes me feel happy and I want to recommend many others people to come and see what I am talking aboutexperience that feeling. Additionally, what appeals to me is that it is safe to walk around at night in Korea.

Need Necessity to actively promote the meaning of the Cheongyecheon Stream

It is regrettable sad that my friends only regard the Cheongyecheon Stream as a well-designed stream in the center of the city without seeing the data details of its history, even though I explained its the special meaningsignificance that it hascarries with it having been changed from thean asphalt-paved road into the an attractionsights. If the meaning importance of the Cheongyecheon Stream is promoted more actively, many foreigners will would consider it to be more special. Also I wish many cafés and restaurants along the sides would stay opened until later in the night, as this place is exceptional.

Actually, many Filipinos are staying in Korea and Korea is also the first largest trading country of with the Philippines. Furthermore, 2009 is a meaningful year because it is a 60th anniversary of the diplomatic relationship between Korea and the Philippines. Our relationship will further be enhanced and in particular, the future of the tourism sector is very promising.

I heard that Jongno-gu is a very special place with its old history and traditions. I wish there will be more opportunities to exchange the culture and have the mutual promotion programs between Jongno-gu and the tourism authority of the Philippines.

Maricon Basco-Ebron:

Tourism director and attaché atof the Embassy of the Republic of the Philippines in Korea

She started his her career from in the Philippines Foreign Ministry and has been working at in the sectors of Tourism Promotions and international exchanges for 29 years and served as Vice Chairman of the International Tourist Bureau from November 2007 to November 2008. Now she is working as a tourism director and attaché at the Embassy of the Republic of the Philippines in Korea. She majored in Mass Communications, and studied in Japan and can speak English, Japanese and French as professional tourism officer of the Philippines.



16 Page

| Popular Tourist Attractions | Jogyesa (Temple) Baeksong (Pine trees with white spots)

‘Jogyesa Temple Baeksong’, live witness of the Buddhist history of Korea - Writing∙ Photos | by News Reporter Team of Tourism Division

Baeksong, pine tree that has been specially loved by our ancestors

Our ancestors liked wearing white clothes as much as they were called ‘the white-clad folk’. White represents sanctity as a clean and pure color. Thus there is a tree that has been specially loved by our ancestors. It is the verynone other than the ‘Baeksong. In Jongno-gu, there are two Baeksongs of five designated as a precious natural treasure. One is the Jaedong Baeksong introduced in the last issue and the other is the Jogyesa Baeksong to be introduced in this issue.

Few people know that a tree with a grayish white trunk in front of Iljumun Gate of the Jogyesa Head, head tTemple of Korean Buddhism, is the Jogyesa Baeksong which is was designated as natural treasure No. 9. It is assumed that the Jogyesa Baeksong is about 500 years old, and but there is no proof to support the history to the tree. It is not clear but it is said that the tree was planted by an envoy who frequently visited China.

The tree stands close to the side of Daeungjeon inside the Jogyesa Temple grounds’ yard and the height isstands 14m high with the circumference ofand 1.85m around. Originally, there were 7 branches from theat a height of 7m, but the blighted 4 branches toward the east were cut off and now the tree looks thin with only branches to the west left. The trunk below is filled up and the bark of the Baeksong washas been drawn on the surface upon.

The stem of the Baeksong was not white from theat first. When it is was young, its color iwas grayish blue and as it getsot older its color is changinges to grayish white with the bark peeled. It has a triangular-shaped leaf iwhich iss monoecious-, blossoms in spring, and its pine cones are ripen in the autumn of the following year.

An The interesting thingfact is that a pine cone that fellfallen from the Jogyesa Baeksong which a Buddhist planted in a flowerpot 30 years ago grew to be a 5m sizedtall young tree in 2001. It was planted in front yard of the Jogyesa and is called ‘Baeksong Junior’ as a new attraction. The modern history of Korea Tthat the Senior Baeksong had witnessed went through hardships and privations of modern Korean history. I really wish the future of the Junior Baeksong, will look while its trunk is changing into white, color will be promising and hopeful.

*How to find

Subway: Exit 2 of Jonggak Subway Station, Subway Line 1, Exit 6 of Anguk Subway Station, Subway Line 3, Exit 2 of Gwanghwamun Subway Station, Subway Line 5

Bus: Blue Colored-Bus 151, 172, 606/ Green Colored- Bus 1020, 0015, 0212, 1012, 7012, 7020

Gyeongbokgung, Jogyesa Temple, Exit 2 of Jonggak Subway Station, Subway Line 1

Jongno Tower, Exit 6 of Anguk Subway Station, Subway Line 3, Insadong



17 Page

| Tour News |

Forum of Jongno Tourism Development for the future to gather constructive and diversified diverse opinions

‘Forum of Jongno Tourism Development for the Future’ was successfully held on May 21 in the Jahamun Convention Center to discuss on pending issues of Jongno Tourism Industry and development plans and to support the attracting activities of the in-bound tourism, together with major tourism organizations and tourism product planners.

More than 160 attendees came to this the Forum including the Mayor of Jongno-gu, members of the National Assembly, Chairmen of District Committees, Members of District Committees, the Korea Tourism Organization, the Korea Association of Travel Agents, In-bound Travel Agents and journalists.

It began with a keynote address of ‘The position and role of Jongno Tourism to attract 12 million Seoul citizens’, followed by presentations about Jongno tourism checkup and revitalization plans like improvements for environments to welcome foreign tourists’ environments, during which the presenters and attendees discussed freely for 2 hours.

One of the presenters, Gi-yong Geum, an officer of the Seoul Development Institute, attracted the audience’s attention with his opinions that Jongno should be designated as a National Culture City in UNESCO's Memory of the world like Lubeck, Germany and Edinburgh, U.K. to enhance its tourism brand. Also he proposed a plan to run electric coin automobiles in four main palaces.

Professor Terrence D Henderson of Sungkyunkwan University whose presentation subject was ‘Monitoring Foreign Tourists to in Jongno’, emphasized that the contents and accessibility of the tourism website should be improved for everybody to understand more easily and that it should be linked to the frequently visited Internet Websites like U-Tube, Facebook and the like to more effectively promote the Jongno Tourism. Besides, other various opinions were raised, such as the world bell festival or tourism slogan development.

On the other hand, some attendees from the travel agencies said that this forum held by Jongno-gu Office was a good idea, but a practical plan to support tourism product development right now would be more urgent.

In addition, the attendees made a FAM (Familiarization) Tour for one night two days, which provided them with a good opportunity to experience Jongno’s tourist attractions.

On the first day, they started began their visitfrom visiting at Changdukgung (Palace)Palace, thea world’s cultural heritage, and watched the world famous ‘JUMP’ performance based on oriental marshal arts, which went far beyond the popularity of ‘NANTA’, followed by visiting Bukchon Hanok Village and Insadong. The attendees stayed spent the night at ‘Rakgojae’, the Hanok Guesthouse in Bukchon Hanok Village and Somerset Palace Hotel.

On tThe second day, the course was to visit led them to visit Changgyeonggung (Palace); and Jongmyo Shrine, the both world cultural heritages, the Seoul Jewelry Cluster, Kwangjang Market, the world tourist course and finally haved lunch at the Palgakjeong of Bukak Skyway.

Jongno-gu Office announced that they it would take this opportunity to complement the weak points in the Jongno tourism industry; improve the environments offor foreign tourists, enhance the Jongno tourism brand through medium-and-long-term plans and increase the global competitiveness of Jongno as a tourist destination.

18 Page

| Tour News |

Jongno to knock on the door of the world tourism market

Perform a FAM Tour with foreign buyers and attend Seoul Business Travel Mart.

Jongno-gu performed a FAM Tour with foreign buyers and attended the Seoul Business Travel Mart from June 2nd to 4th (3 days). Jongno-gu participated in ‘2009 Seoul Tourism Awards’ that was sponsored by Seoul City and Seoul Tourism Marketing Inc., which was an excellent opportunity to promote Jongno’s main tourist attractions to tour operators who came from Japan, China, America, Europe, and other placesetc.

FAM Tour is a pre-exploration tour, aiming to invite travel agents and the press to promote new tourist attractions or products and to encourage new product development. and Jongno-gu has targeted foreigners, for the first attempt asby thea local authorittonomy.

The FAM Tour that was taken on June 2nd consisted of a half-day course linked to Jongno’s major sights, targeting about 40 tour operators from Japan and China.

Chinese buyers were introduced the to Changdukgung, the traditional experience in Bukchon Hanok Village, and the Seoul Jewelry Cluster and Kwangjang Market while Japanese buyers were showed Samcheongdong, a newly acknowledged tourist attraction, and Bukchon Hanok Village that already became popular for as thea drama shooting site of ‘Winter Sonata’. Furthermore, Jongno-gu actively promoted Jongno’s tourist attractions and products while attending the Seoul Business Travel Mart. This event was held at the Shilla Hotel with 50 tourism firms of from Seoul and 70 in-bound travel agencies overseas, and Jongno-gu made a promotion booth to promote the tourism products toof buyers offrom 59 companies from 40 countries in man to man way and played the promotion video. Theseis FAM Tour and participation in the Travel Mart gave Jongno-gu an opportunity to directly promote its tourism products to overseas tourism related people and the major press. Jongno-gu will continue to promotemake this kind of tourism marketing occasion and develop attractive tourism goods to let the world know about Jongno as a global powerful destination.



Signed an agreement on culture∙ tourism exchanges

Jongno-gu signed an agreement on culture∙ tourism exchanges with the Holt Children's Services Inc. on June 25, which had been discussed since the end of February. From now on, when about 2,000 international adoptees and their families involved with the Holt come to Korea, they will visit Jongno-gu first, and Jongno-gu will provide them with the services of its cultureal∙ tourism facilities at a discount, e.g. Hanok Living Experience Center, museums, hotels, theaters, etcand more.

Exemplary tours that was ere performed with a Norwegian group on April 5 and was supported by the Cultural Heritage Administration of Korea, so it was an even more meaningful event.

This agreement will allow the Holt to inform the families of international adoptees about Korea in a friendlier way through cultural properties and the tradition experience center, and Jongno-gu will have various effects on promotion, tourism development, and local economic revitalization, etc.

Holt Children's Services Inc. is a social welfare organization that operates diversified welfare programs such as domestic and international adoptions, services for children, single parents and foster care preservation, with support of organizations∙ volunteers and foster parents of the world.

Jongno Tours leads to the Internet.

‘Open Jongno Online Tour Café’

Jongno-gu opened the Online Tour Café, which introduces/shares Jongno’s interesting attractions, to go beyond the limit of simply guiding the tourism resources to visitors. Jongno Tour Café, another open space, is differentiated from the existing websites that share various travel information around ‘Tour’ online, and is accessible via many routes when searching necessary information for Jongno Tours.

It is expected to be welcomed to visitors to Jongno-gu, as its tour information can be shared through more user-friendly and interesting contents. At the moment, it is recruiting for the 1st Jongno honorary reporters to commemorate the opening of the Tour Café open. Everyone who loves Jongno and loves traveling as a member of the Café can apply for the position, and the selected reporter group will be given the highest authority as the Café operators to play a role in the Café management and promotion. Also the reporters’ ideas will be reflected when facilitating Jongno-gu’s tourism business. You can become a member of the Jongno Tour Café by searching ‘There is everything in Jongno’ atfrom the portal searching engine ‘NAVER’.

19 Page

| Culture events of this the month |

Jongno in harmony with traditions and modern styles! Taking photos of Jongno

2009 Jongno Tour Photo Fare to be held

Jongno-gu is going to hold a ‘Jongno Tour Photo Fare’ from the middle of June to the end of October (4 months) with Olympus Korea Ltd., a manufacturer specializeding in cameras, to develop Jongno’s fresh and colorful tour images. This event intended for Jongno’s mainly promoting attractions consists of photographers´ visits to the sights, a photo contest and photo exhibition, and offers various premiums including a total prize of 10 million won and cameras.

This Fare is expected to produce synergy effects differently from the existing photo contests, as it can secure a great number of photos offrom Jongno’s tourist locations that Jongno-gu wishes to promote in priority. You will see further detailed information either on the Jongno-gu or Olympus Hompage.

The Naksan Musical Performance with a cheerful and beautiful melody as well as a deep impression

Why don’t you makenot create nice memories every weekend with outdoor musical performances in Naksan Park with a scenic night view?

It begins at 7:30pm every Friday and Saturday, and consists of a permanent performance of an orchestra with three teams including the clarinets and violins, and a fringe-type performance that everyone can play with a prior application.

� Orchestra Permanent Performance

Time: 7:30pm Every Friday and Saturday during between July ~ September

6:30pm Every Friday and Saturday during in October

Venue : Outdoor Stage of Naksan Park

� Performance Application

Everyone who wants to perform can apply to the Management Office of Namsan Park (Tel. 3783-5943)

� How to find it

Exit 2 of Hyehwa Subway Station → Marronnier Park → Handok Pharmacy → an uphill way path to the park

Film Festival that all familiesy can enjoy together!

The 11st Seoul International Youth Film Festival

The 11st Seoul International Youth Film Festival will be held at in the Seoul Movie Theater and Jongno area for between July 9 – July 15 (one week), starting with the opening ceremony at Sejong Center for the Performing Arts. Let’s begin the cool summer by attending the Film Festival with family and friends.

� Opportunities to see diversified and excellent movies about the youth growing up and family!

There will play various movie worlds such as Domestic,∙ international long,∙ short, animation, and documentary films based on family and growing up. Especially the festival will be featuring Korean films of the 1970s-80s on a growth topic and Nobuhiko Obayashi’s works as a retrospective play. In addition, you will see nominated short films based on the youth, films made by the youth and preliminary sponsored works.

� Screen Kids of the world to gather around Jongno!! Seoul International Youth Film Camp to be held

Seoul International Youth Film Camp will be held in Jongno, where more than 100 youths from about 20 countries of the world will make short films on their own through the professional producing production training. It consists of diversified programs including popular directors and actors’ special lectures and culturale experiences.

� Communication time through World Youth Film Festival!! Education Forum of International Visual Media

This year staffs in charge of visual media and film education fields from many countries including South Africa and Australia will attend as presenters to introduce Youth/Children Film Festivals and discuss visual cultures and media education programs. Anyone can attend with a prior application.

� Be set free from July’s heat wave!! SIYFF, Jongno Street Festival

Makeshift stage will be set up so that a colorful street festival can be performed. Exciting events and entertainments everyone can enjoy will let you feel the charm of the Seoul International Youth Film Festival!

Inquiry: Tel. 02-731-1184 (Tourism Division of Jongno-gu Office)

Tel. 02-775-0501 (Administration Office of Seoul International Youth Film Festival)



Homepage: www.siyff.com Ticket Price: 5,000 won (Jongno-gu residents at 30% discount)

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