Industry, science and resources portfolio

Australian Tourist Commission

The major objectives/planned achievements for the Australian Tourist Commission (ATC) in 2001-02 include:

• 
  exceed Tourism Forecasting Council (TFC) visitor arrival forecasts;
  
• 
  increase Australia’s market share in all countries where the ATC is actively marketing;
  
• 
  achieve a percentage growth in arrivals into Australia that will exceed the percentage growth in international tourism;
  
• 
  increase average visitor expenditure in Australia by overseas visitors;
  
• 
  exceed TFC forecasts for tourism export earnings;
  
• 
  exceed TFC forecasts for total visitor nights in Australia by overseas visitors;
  
• 
  increase employment from inbound tourism;
  
• 
  increase the already high level of acceptance by the Australian community of increases in international tourist arrivals; and
  
• 
  increase the already high level of recognition of the net benefits of inbound tourism.