Industry, science and resources portfolio

Performance information for departmental outputs Output 1.1

Consumer Marketing Quality:

Australia’s rating as first, second or third ideal, preferred and considered tourist destination in at least 70 per cent of the markets in which ATC is actively marketing and conducting tracking studies.

Quantity:

At least 30 million pages accessed on ATC consumer website.

At least 1,200 media visits to Australia as part of the Visiting Journalists Program (VJP).

PR equivalency achieved through media generated from VJP visits.

Responses to Consumer Marketing campaigns.

Output 1.2

Trade Marketing Quality:

Stakeholder satisfaction with ATC role and performance.

At least 70 per cent satisfaction with ATC organised events.

Quantity:

Revenue levels achieved.

Volume of business written through ATC Trade Marketing

programs.

Number of trade events, seminars.

Number of co-operative campaigns.

Number of new products involved in ATC activities.

Industry participation level in ATC activities.

Leads generated from MICE strategy.

Pages accessed on ATC trade website.