• Create content that’s interactive with your audience.
Use a call to
action. Feature them in your stories. Get fans to send you their
thoughts and input or ask them to respond and answer questions.
Because of Snapchat’s collaborative nature response rates are
usually higher than on most other platforms.
• Be
authentic, vulnerable, and real.
• Tell the truth. The app shows your face very close up and people can
tell if you’re lying. (Don’t be a Pinocchio!)
• It’s OK and even encouraged to make
mistakes in the content you
create.
• Be consistent and produce content every day.
• Snapchat is good for covering live events.
• The only way to grow on Snapchat is by doing shout-outs and
collaborating with fellow influencers. Be in each other’s stories,
share Snapcodes, and follow each other.
• The only number that matters is how many
people see your story per
day, not follower numbers like other platforms.
• Because it’s so hard to grow on Snapchat, many people are
switching over to Instagram Stories.
• Vertical video comedy skits and art-piece
narrative stories may be
the future of social media.