Game Competition” perks interest because most people have not heard of a
video game competition that offers a million dollars as a prize. This is a
headline that could get many people to watch at least five seconds of a
video or read a bit more about the article. It’s relevant to people’s lives and
taps into their needs, wants, and desires.
Another strong news headline is “Buckingham Palace:
Police Injured
Arresting Man with a Sword Near Buckingham Palace.” This captures your
attention because it’s not every day that a man with a sword is attacking
people. It’s something unique, has a royalty/celebrity angle, taps into
people’s
fear of the unknown, sparks interest, and grabs attention.
Now that you’re starting to become familiar with headlines that work,
let’s look at an example of a headline that’s not effective: “Trump Under
Fire.” This headline is too vague and doesn’t really make you want to click
on it (unless you are just obsessed with knowing anything associated with
President Trump). This could easily be improved by replacing it with one of
these headlines: “5 Reasons Why Trump Will Be Impeached in the Next
Year,” “New Details of Mueller’s Investigation Point to Trump’s Eventual
Impeachment,” or “Mueller’s Investigation
Reveals Shocking Details on
Trump’s International Business Dealings.”
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