K atie c ouric

Share and Engagement Groups
Share and engagement groups are a great form of partnering for growing
fast organically. Joivan Wade, founder of the Facebook page “The Wall of
Comedy!” leveraged the engagement group strategy as an important part of
his page’s growth and his content’s virality. His company has created a
share network with different pages and platforms. When a member of the
network creates a piece of content, they send it out to all the people in the
network who can then share the content on their pages, like and comment
on the content on the original creator’s page, or both. On Instagram, for
example, someone can upload a video or picture and then five people who
have large followings from the share network like or comment on it. This
gives the content a much higher chance of hitting Instagram’s Explore page,
which helps boost its visibility and gives the original poster the opportunity
to generate a significant amount of impressions, which subsequently leads
to more followers.
Content is exposed to a larger audience by developing a community
with people who interchange sharing each other’s posts. Wade cites the
example of the virality of Michael Dapaah’s character Big Shaq. He says
that it became a viral sensation mainly owing to a mass amount of big
social accounts sharing it at the same time—the velocity of these shares
made it go viral.

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You can’t assume that sharing content with your own audience is
enough. Be strategic and find partners. That way you can collectively come
together in a supportive group and push each other’s content. Find accounts,
pages, and people that are in a similar space as you. If you’re a comedian,
find other comedians. If you’re an artist, find other artists. If you’re a
photographer, find other photographers. Reach out to your peers and ask if
they would like to partner and be in an engagement group with you. Or
perhaps they’re already part of an engagement group that you can join. By
working together you’ll have more success.