metrics when reaching kids on,
185
multichannel
networks on,
184–185
passion and knowledge about topics on,
181
point of view and theme for,
179
two-way
conversations on,
180
viral machines on,
182–184
watch time on,
174
Z
Zall, Alexis G.,
177
Zara,
42
Zenga,
125
Zuckerberg, Mark,
80
ABOUT THE AUTHOR
© Micheal John Seager
BRENDAN KANE
is a business and digital strategist for Fortune 500
corporations, brands, and celebrities. He thrives
on helping his clients
systematically find and engage new audiences that reward relevant content,
products, and services with their attention and spend. Brendan’s greatest
strength is unlocking value. He transforms complexity into simplicity with
tools and methods that amplify growth and enable execution.
Starting his career at Lakeshore Entertainment,
Brendan oversaw all
aspects of their interactive media strategy. He worked on sixteen films that
generated a worldwide gross of $685 million and pioneered the first ever
influencer campaign to effectively promote Lakeshore’s movies.
Brendan went on to build applications and platforms for celebrity
clients
such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael
Strahan,
supermodel Adriana Lima, and pro skateboarder Ryan Sheckler.
He also served as vice president of digital for Paramount Pictures and
helped scale one of the largest social optimization firms in the world, that
