K atie c ouric

Quick Tips and Recap
• Content is the most critical factor when it comes to growing and
engaging large audiences online.
• The key to scaling a massive audience in the shortest possible time
is an agile approach of producing, testing, and measuring how
people are responding to your content in real time.
• Hypothesize, test, learn, and pivot.
• You don’t have to reinvent the wheel; look around and borrow ideas
from what works for other people.
• Facebook is the easiest platform to gain one million fans on because
it’s centered on the concept of sharing.
• There are two ways you can use the Facebook ad platform to
generate a following: (1) Make a piece of content go viral to gain
mass awareness or (2) use a page likes ad unit to target people to
follow your page.
• Building an audience requires an investment in either time or
money.
• This system does not allow you to buy followers. It allows you to
pay Facebook for the opportunity to put a piece of content in front
of people.
• To drive down costs, stick with Facebook’s suggested bid amount.
Only spend more by duplicating the ad with a different interest or
piece of creative.
• Always think about your ROI and work backward. If an ad isn’t
meeting your goals, turn it off.
__________________
1
 Alexandra Samuel, “The shady data-gathering tactics used by Cambridge Analytica were an open
secret to online marketers. I know, because I was one,” 
The Verge
, March 25, 2018,

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https://www.theverge.com/2018/3/25/17161726/facebook-cambridge-analytica-data-online-
marketers
.
2
 Jeff Bullas, “Do People Share More on Facebook or Twitter?” 
Jeff Bullas’s Blog
,
http://www.jeffbullas.com/do-people-share-more-on-facebook-or-twitter
.
3
 Jeff Dunn, “Facebook totally dominates the list of most popular social media apps,” 
Business
Insider
, July 27, 2017, 
http://www.businessinsider.com/facebook-dominates-most-popular-social-
media-apps-chart-2017-7
.

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