K atie c ouric

A/B Test Your Headline
Once you are clear about what you want to communicate, you can use A/B
testing to find the most effective way to communicate it. Maybe you’re at a
point where you know what you have to offer, are clear about your value,
but still aren’t sure about the catchiest way to grab people’s attention with
your message. That’s where my system can really come in handy. You can
take your core messages, test them against each other, and in real time
determine which one is performing best.
To make sure that your headline is captivating, test different variations
against each other on Facebook. You have variation A and variation B.
Let’s go back to the four-hour workweek example to understand how to use
it to test a headline.
Tim Ferriss used Google AdWords to test the title and cover of his
book, which was extremely smart and part of the reason that his book

---

became a bestseller.
1
But that was before Facebook developed the
sophisticated and detailed targeting options that it has now. If Ferriss used
my system today, it would be like what he did back then 
on steroids
.
To begin, we would want to choose a target market, such as men
between eighteen and twenty-five years old who speak English, live in
North America and Europe, and who are interested in entrepreneurship. We
would set these parameters with variation A, 
The 4-Hour Workweek
, and
then duplicate them for variation B: 
The Tim Ferriss Guide to Working
Fewer Hours
. By testing these two titles against each other in real time, we
could gather a lot of interesting information about which message better
grabs people’s attention.
The Facebook platform is great for these tests because it allows you to
get very specific with the data you are testing and with whom you would
like to target for the test. You can check how a specific message resonates
with different genders, ages, specific interests (e.g., movies, books, art, and
cars), types of digital platforms, annual income, net worth, and purchase
behaviors. It allows you to gather very specific data that can be useful for
altering your message, campaign, or even the product you’re selling.
You’ll be certain of whom your message resonates with. And you don’t
have to spend a lot of money to get great results. With as little as ten dollars
you can learn a wealth of valuable information that will help you discover
the most effective messaging for your needs.