became a bestseller.
1
But that was before Facebook developed the
sophisticated and detailed targeting options that it has now. If Ferriss used
my
system today, it would be like what he did back then
on steroids
.
To begin, we would
want to choose a target market, such as men
between eighteen and twenty-five years old who speak English,
live in
North America and Europe, and who are interested in entrepreneurship. We
would set these parameters with variation A,
The 4-Hour Workweek
, and
then duplicate them for variation B:
The Tim Ferriss Guide to Working
Fewer Hours
. By testing these two titles against each other in real time, we
could gather a lot of interesting information about which message better
grabs people’s attention.
The Facebook platform is great for these tests because it allows you to
get very specific with the data you are testing and with whom you would
like to target for the test. You can check how a specific message resonates
with different genders, ages, specific interests (e.g., movies, books, art, and
cars), types of digital platforms,
annual income, net worth, and purchase
behaviors. It allows you to gather very specific data that can be useful for
altering
your message, campaign, or even the product you’re selling.
You’ll be certain of whom your message resonates with. And you don’t
have to spend a lot of money to get great results. With as little as ten dollars
you can learn a wealth of valuable information that will help you discover
the most effective messaging for your needs.
Dostları ilə paylaş: