broader picture and clearer understanding
of how and why people are
engaging with you.
If you’re a large brand and the amount of information is overwhelming,
you can always hire a company to help you perform social listening.
However, most of you are probably at a stage that’s manageable enough to
do it yourself. Just read and record the comments on your posts and use the
search tools that social platforms provide to look up keywords around your
content. Additionally, you can go to your competitors’ pages and record the
comments and information about the type of content that’s performing well
and not performing well on their social pages. Make sure you record what
you learn so you can go back each week or month and do a comparative
analysis.
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