| 2. Literature review
Academic libraries exist for a purpose, namely to support teaching at the college or university, and to support the research of the university faculties and students. As such, they exist to serve a diverse group of people. The primary clientele in an academic or university library consists of undergraduate and graduate students, faculties, researchers, administrators, and staff. Academic/university libraries also have a duty to serve the surrounding community in which they are located. The Mzuzu University and the University of Zululand libraries offer a lot of services that they can market, in the guise of products, people, places, libraries, information services, information professionals, and many more.
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