The librarians had to respond to the following questions: (a) Which university do the respondents belong to? (b) What is the rank of the respondents? (c) Does the library have a marketing policy? (d) What library products and services are marketed? and (e) What communication channels are used in the promotion and publicity of the library?
The respondents belonged to the Mzuzu University and the University of Zululand respectively. The respondent from the Mzuzu University was the Reader services librarian, while the University of Zululand respondent was the Senior librarian. Both university libraries do not have a marketing policy.
