Marginalized Knowledge: An Agenda for Indigenous Knowledge Development and Integration with Other Forms of Knowledge

4.1.3. Library products and services marketed.

The results indicate that both libraries market their library products and services. Table 1 on the next page shows the library products and services marketed by Mzuzu University and the University of Zululand libraries.

Mzuzu University Library	University of Zululand library
Databases Malawiana Inter-Library loans lending and Photocopying services	Databases Uzulu Inter-library loans Periodicals Audio-Visual Reference Photocopying

Table 1. Library products and services marketed.

4.1.4 Communication channels used for marketing.

The results in Table 2 (below) indicate that common channels of communication used for the marketing of library products and services include sign posting, displays, talks and lectures, and posters.

Method of marketing	MU	UZ
Leaflets	*
Sign posting
Displays
Talks & lectures
Exhibitions	*
Web articles	*
Posters

Table2. Communication Channels used for marketing.

4.2 Students.

Students were expected to respond to the following questions: (a) What is your gender? (b) Are you aware of the availability of library products and services and their use? (c) How did you become aware of the available library products and services? (d) What is the most effective method that the library could use in marketing itself to users?

4.2.1 Gender of the respondents.

Of the 223 respondents from the University of Zululand, 63 (28%) were male and 160 (72%) were female, whereas at the Mzuzu University, 23 (53%) of the 43 respondents were female, and 20 (47%) male.

4.2.2 Awareness of the available library products and services and their use.

This question intended to determine the respondents’ awareness of the available services and their use (or non use thereof). There is a direct relationship between the marketing of library products and services and an awareness of the services and their use. The results are presented in Table 3 below.